{"product_id":"pureology-pure-volume-shampoo-for-fine-color-treated-hair-9-fl-oz-sulfate-free-lightweight-volume-color-protection","title":"Pureology Pure Volume Shampoo for Fine, Color-Treated Hair — 9 fl oz, Sulfate-Free Lightweight Volume \u0026 Color Protection","description":"\u003cp\u003e\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free formula that lifts fine, flat, color-treated hair to create body, movement, and longer-lasting color vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for salon-level color care, this vegan shampoo combines Wheat Protein and Eucalyptus Leaf Extract with a patented Antifade Complex to cleanse gently while supporting root lift and protecting color. The formula is free from sulfates, parabens, mineral oil, and animal-derived ingredients, and includes UV-filtering Sunflower Seed and Vitamin E to help shield color from environmental fading. Its aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood gives a fresh, balanced scent during use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Pure Volume Shampoo create fuller hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses lightweight volumizing agents and Wheat Protein to add structure to each strand, increasing body without heavy silicones or waxy build-up. Gentle cleansers remove residues at the scalp so roots can lift, while conditioning ingredients smooth mid-lengths and ends for natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat Protein adds temporary thickness and texture to fine hair.\u003c\/li\u003e\n  \u003cli\u003eLightweight surfactants cleanse without stripping or heavy residue.\u003c\/li\u003e\n  \u003cli\u003eScalp clarification promotes visible root lift and volume retention.\u003c\/li\u003e\n  \u003cli\u003eAntifade Complex and UV filter help maintain color vibrancy as hair gains body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Pureology’s Antifade Complex is blended into the formula to help protect color molecules from premature fading. Sunflower Seed (a UV filter) and Vitamin E offer additional environmental defense, while the sulfate-free base reduces color stripping during regular washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePatented Antifade Complex engineered for color safeguarding.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing preserves salon-applied color pigments.\u003c\/li\u003e\n  \u003cli\u003eSunflower Seed UV filter and Vitamin E shield against environmental damage.\u003c\/li\u003e\n  \u003cli\u003eVegan formulation avoids harsh animal-derived surfactants that can dull color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small, dime-sized amount to wet hair focusing on the scalp, emulsify into a lather, and work the product down toward the ends. Rinse thoroughly and repeat if you need extra cleansing; follow with Pure Volume Conditioner to lock in lift and detangle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; concentrate at the roots for maximum lift.\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat for heavier product buildup or oily scalps.\u003c\/li\u003e\n  \u003cli\u003ePair with Pure Volume Conditioner for balanced hydration and sustained volume.\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use on color-treated hair when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for scalp or hair concerns beyond fine texture?\u003c\/h3\u003e\n\u003cp\u003eWhile formulated especially for fine, flat hair, the cleansing and color-protective properties make it suitable for most hair types seeking lightweight body. Those with very dry, chemically textured, or highly damaged hair may prefer a richer moisturizing system but can still benefit from occasional use for color-safe clarifying and lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for fine, limp hair needing root lift and body.\u003c\/li\u003e\n  \u003cli\u003eWorks on color-treated hair of various textures for gentle cleansing.\u003c\/li\u003e\n  \u003cli\u003eNot a deep-repair treatment; combine with intensive masks if hair is severely damaged.\u003c\/li\u003e\n  \u003cli\u003eVegan and free from sulfates and parabens for sensitive scalps preferring milder chemistry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Pure Volume Shampoo is targeted at anyone with fine or flat hair who wants visible lift and natural movement without sacrificing color protection. It's well suited to people who color their hair frequently and prefer salon-grade, vegan, sulfate-free products that combine voluming performance with environmental and ingredient-conscious formulation. If you need long-lasting color vibrancy plus lightweight body, Pure Volume offers a balanced daily option; those requiring heavy moisture or intensive repair should alternate with hydrating or reconstructive treatments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Pure Volume Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free and contains an Antifade Complex plus UV-filtering ingredients to help preserve color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is fine for many users; repeat lathering helps with heavy buildup. Adjust frequency based on hair oiliness and styling product use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51488131383529,"sku":"B08918B4NQ","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-pure-volume-shampoo-front-bottle.jpg?v=1783303429","url":"https:\/\/cervaaustralia.com\/products\/pureology-pure-volume-shampoo-for-fine-color-treated-hair-9-fl-oz-sulfate-free-lightweight-volume-color-protection","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}