{"product_id":"pureology-pure-volume-shampoo-33-8-fl-oz-lightweight-volumizing-sulfate-free-for-fine-color-treated-hair","title":"Pureology Pure Volume Shampoo — 33.8 fl oz Lightweight Volumizing, Sulfate-Free for Fine Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser that lifts fine, flat, color-treated hair for more body and natural movement.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated specifically for color-treated hair that needs lift, Pureology Pure Volume Shampoo uses wheat protein to add body and eucalyptus leaf extract to refresh the scalp while preserving color with Pureology’s Antifade Complex®. This plant-forward, 100% vegan formula is free of sulfates, parabens, mineral oil and animal-derived ingredients. It also includes sunflower seed UV protection and vitamin E to help maintain shine and guard color from environmental stressors.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo actually create volume without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula relies on lightweight, lift-focused ingredients rather than heavy silicones or oils. Wheat protein gently plumps the hair shaft for fuller texture while the cleansing base removes residue that can flatten roots, giving the appearance of natural lift and movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat Protein: adds temporary body to individual strands\u003c\/li\u003e\n  \u003cli\u003eClarifying surfactants: remove buildup at the scalp and roots\u003c\/li\u003e\n  \u003cli\u003eLightweight emulsifiers: preserve softness without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my color looking fresh while adding body?\u003c\/h3\u003e\n\n\u003cp\u003eYes — Pureology’s Antifade Complex® is incorporated to protect pigment and prolong vibrancy while the shampoo addresses volume. Added UV-filtering sunflower seed and antioxidant vitamin E help reduce color fade from environmental exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex®: formulated to protect color molecules\u003c\/li\u003e\n  \u003cli\u003eSunflower seed UV filter: shields hair from sun-related fading\u003c\/li\u003e\n  \u003cli\u003eVitamin E: antioxidant support for added shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results on fine or flat hair?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount directly to wet roots and scalp, emulsify into a gentle lather, and work toward the ends. Rinse thoroughly and repeat if hair feels heavy with product buildup; follow with a lightweight volumizing conditioner for added structure at the mid-lengths and ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a dime-sized amount for short hair; increase for longer lengths\u003c\/li\u003e\n  \u003cli\u003eFocus on the scalp first to lift roots effectively\u003c\/li\u003e\n  \u003cli\u003eRepeat wash for clarifying or after heavy product use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for all hair types and ethical preferences?\u003c\/h3\u003e\n\n\u003cp\u003eWhile optimized for fine, flat, color-treated hair, the gentle, weightless formula performs well on many hair textures that need lift. Pureology’s commitment to vegan, sulfate-free formulations makes it suitable for shoppers avoiding animal-derived ingredients and harsh sulfates.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan: no animal ingredients or by-products\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free: gentler cleansing for treated hair\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair: maintains color vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Pure Volume Shampoo is ideal for anyone with fine, limp, or flat color-treated hair who wants visible lift and natural movement without compromising color. It’s also a good match for those who prefer plant-forward, vegan hair care and professional salon-grade performance in a daily shampoo.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Pureology Pure Volume Shampoo on chemically treated or highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated hair and includes Antifade Complex® plus UV protection to help preserve color while adding volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I shampoo with Pure Volume for best lift?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is fine for most fine hair types; repeat the wash if you need extra clarifying after product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51488131350761,"sku":"B089165CCW","price":208.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-pure-volume-front-bottle_11cfb110-c9e0-49b2-a3ab-bbf0da67b936.jpg?v=1783303429","url":"https:\/\/cervaaustralia.com\/products\/pureology-pure-volume-shampoo-33-8-fl-oz-lightweight-volumizing-sulfate-free-for-fine-color-treated-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}