{"product_id":"pureology-pure-volume-shampoo-1-7-fl-oz-lightweight-sulfate-free-volume-for-fine-color-treated-hair","title":"Pureology Pure Volume Shampoo — 1.7 fl oz Lightweight, Sulfate-Free Volume for Fine, Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free shampoo formulated to lift fine, flat, color-treated hair for added body, movement, and refreshed roots.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your colored hair feels limp or lacks natural shape, this salon-grade formula uses wheat protein and eucalyptus leaf extract to create a fuller-looking finish without stripping color. The vegan, ZeroSulfate® blend includes Pureology's Antifade Complex® plus UV-supporting sunflower seed and vitamin E to help preserve color vibrancy while clarifying scalp buildup. A signature aromatherapy mix of pink grapefruit, wild rose and cedarwood leaves hair smelling fresh and balanced after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add noticeable volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003ePure Volume Shampoo relies on lightweight actives that target root lift and hair fiber support rather than heavy creams. Wheat protein helps thicken individual strands, while the formula's texture rinses clean so hair keeps movement and avoids residue buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat protein strengthens and plumps hair fibers for visual body.\u003c\/li\u003e\n  \u003cli\u003eLight, non-greasy base prevents flattening at the roots.\u003c\/li\u003e\n  \u003cli\u003eClarifying action removes oil and styling buildup that can make hair look flat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color while increasing volume?\u003c\/h3\u003e\n\u003cp\u003eYes — Pureology pairs volumizing benefits with color-preserving ingredients so you don't have to choose one over the other. The patented Antifade Complex® plus antioxidant vitamin E and a UV-filtering sunflower seed component help defend against color-draining environmental factors while cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex® built into the formula to help maintain shade vibrancy.\u003c\/li\u003e\n  \u003cli\u003eSunflower seed filter and vitamin E reduce the impact of UV and free radicals.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free, paraben-free, and vegan base keeps color-friendly cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Pure Volume Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount directly to wet hair and focus on the scalp to lift roots; work into a lather and rinse thoroughly. For deeper cleansing, repeat the shampoo step, then follow with a compatible volumizing conditioner or lightweight rinse-out product to complete the routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a dime-sized amount on wet hair, concentrate at the scalp, lather, and rinse.\u003c\/li\u003e\n  \u003cli\u003eRepeat once if hair is especially oily or product-laden.\u003c\/li\u003e\n  \u003cli\u003eFollow with Pureology Pure Volume Conditioner or a light leave-in for added shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for all hair types and sensitivities?\u003c\/h3\u003e\n\u003cp\u003eThe formula is optimized for fine, flat hair but performs well on many hair textures that need lift without heavy conditioning. Its sulfate-free, vegan composition reduces harsh irritation potential, though those with scalp conditions should consult a professional if concerned.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for fine, limp hair seeking root lift and natural movement.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair and daily use when needed.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, mineral oil, and animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Pureology Pure Volume Shampoo is designed for anyone with color-treated hair that needs visible lift and renewed movement—especially people with fine or flat hair who want salon-grade, vegan care without sulfates. It’s also a smart pick for color-conscious clients who prefer fragrance-forward blends and products formulated to protect shade longevity while clarifying the scalp.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pure Volume Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and contains Pureology’s Antifade Complex® plus UV-supporting ingredients to help protect color while cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed; for heavier buildup, shampoo twice. Follow with a lightweight conditioner for lasting lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51485207003369,"sku":"B0899HN2S6","price":64.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-pure-volume-front-packaging.jpg?v=1783181777","url":"https:\/\/cervaaustralia.com\/products\/pureology-pure-volume-shampoo-1-7-fl-oz-lightweight-sulfate-free-volume-for-fine-color-treated-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}