{"product_id":"pureology-nanoworks-gold-shampoo-for-very-dry-color-treated-hair-250ml-sulfate-free-hydrating-repair","title":"Pureology Nanoworks Gold Shampoo for Very Dry Color-Treated Hair — 250ml, Sulfate-Free Hydrating Repair","description":"\u003cstrong\u003ePureology Nanoworks Gold Shampoo is a rich, sulfate-free cleansing treatment that restores softness, shine, and manageability to very dry, color-treated hair.\u003c\/strong\u003e\n\n\u003cp\u003eIf your color-treated hair feels brittle, coarse, or lacks luster, this shampoo targets mature, fragile ends while preserving color vibrancy. The formula combines plant-derived Keravis protein and golden marula oil to hydrate and strengthen strands, plus Pureology’s Antifade Complex® and UV-filtering sunflower seed to minimize color fade. Its vegan ingredients and ZeroSulfate® approach aim to clean without stripping, making it suitable for hair that needs restorative care alongside protection.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Nanoworks Gold shampoo renew very dry, mature ends?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on replenishing moisture and improving texture at the driest parts of the hair, especially the ends. Keravis helps rebuild tensile strength while marula oil supplies rich emollients to smooth and add shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-based Keravis protein fortifies weakened fiber to reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eGolden Marula Oil hydrates and seals cuticles for softer feel and gloss.\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich ingredients protect against environmental stressors that dull color and texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo keep my color from fading?\u003c\/h3\u003e\n\u003cp\u003eYes—while no product can freeze color in time, Nanoworks Gold is formulated to help maintain shade intensity. The Antifade Complex® and added UV defense work together to lessen color-depleting effects from sun and daily exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePatented Antifade Complex® helps preserve salon color longevity.\u003c\/li\u003e\n  \u003cli\u003eSunflower seed extract offers UV-filtering protection against fading.\u003c\/li\u003e\n  \u003cli\u003eVitamin E supports overall hair shine and protects against oxidative stress.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a small, concentrated amount at the scalp and massage thoroughly, extending the lather down to the ends. For heavily soiled hair or deeper renewal, a second wash can improve cleansing and conditioning before following with the matching conditioner for maximum nourishment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a dime-sized amount to wet hair, focusing on the scalp initially.\u003c\/li\u003e\n  \u003cli\u003eWork into a lather, then distribute toward the ends and rinse well.\u003c\/li\u003e\n  \u003cli\u003eRepeat the wash if needed and pair with Nanoworks Gold Conditioner for full renewal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo free from harsh ingredients and animal testing?\u003c\/h3\u003e\n\u003cp\u003ePureology’s Nanoworks Gold Shampoo is vegan and formulated without sulfates, parabens, mineral oil, or animal-derived ingredients. The brand emphasizes professional-grade color care with cruelty-free standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eZeroSulfate® formula avoids harsh detergents that strip color.\u003c\/li\u003e\n  \u003cli\u003eVegan formulation contains no animal products or by-products.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and mineral oil; not tested on animals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Nanoworks Gold Shampoo is designed for people with color-treated hair that has become very dry, coarse, or damaged—particularly those who want a salon-quality, vegan option that balances color protection with deep renewal. It's a strong choice if you need extra moisture and strengthening at the ends, prefer sulfate-free cleansing, and routinely use styling or chemical services that demand gentler maintenance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures: renewing shampoo for mature ends, Keravis and Golden Marula Oil, Antifade Complex®\u003c\/li\u003e\n  \u003cli\u003eBenefits: hydrates, strengthens, improves manageability, protects color\u003c\/li\u003e\n  \u003cli\u003eScent notes: Dewy Pear, Ylang Ylang, and Golden Amber aromatherapy blend\u003c\/li\u003e\n  \u003cli\u003eUse tip: follow with Nanoworks Gold Conditioner for best renewal results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, GLYCOL DISTEARATE, DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER, COCO-GLUCOSIDE, GLYCERETH-26, PANTHENOL, PARFUM \/ FRAGRANCE, SODIUM CHLORIDE, PPG-5-CETETH-20, METHYL GLUCETH-20, POLYQUATERNIUM-10, AMODIMETHICONE, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, SODIUM BENZOATE, SCLEROCARYA BIRREA SEED OIL, TOCOPHEROL, BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER, ETHYLHEXYL METHOXYCINNAMATE, BUTYLENE GLYCOL, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LAURETH-9, GLYCERIN, C12-13 PARETH-23, BENZYL ALCOHOL, C12-13 PARETH-3, TRIDECETH-12, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, ISOPROPYL ALCOHOL, METHYLCHLOROISOTHIAZOLINONE, MELANIN, POTASSIUM SORBATE, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, PENTYLENE GLYCOL, BHT, ETHYLHEXYLGLYCERIN, CITRIC ACID, SODIUM HYDROXIDE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Nanoworks Gold safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated with Pureology’s Antifade Complex® and UV-filtering ingredients to help protect color while cleansing gently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo; for very dry hair, you may shampoo twice or follow with the Nanoworks Gold Conditioner for added moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51488132727017,"sku":"B0899JDQLB","price":274.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-nanoworks-gold-front-bottle_335fc7b4-bd90-4788-ab53-c65ca6ee9ae3.jpg?v=1783303489","url":"https:\/\/cervaaustralia.com\/products\/pureology-nanoworks-gold-shampoo-for-very-dry-color-treated-hair-250ml-sulfate-free-hydrating-repair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}