{"product_id":"pureology-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-vegan-sulfate-free","title":"Pureology Mess It Up Texture Paste for Color-Treated Hair — Medium Hold, Vegan \u0026 Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003ePureology Mess It Up Texture Paste is a medium-hold styling paste that creates flexible texture and glossy definition while protecting color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for color-treated hair, this sulfate-free, 100% vegan paste gives pliable control and natural-looking shine without stiffness. It blends Vegetable Protein for structure with an aromatherapy trio of Tuberose, Almond Milk, and Cedarwood for a subtle fragrance. Patented Antifade Complex® plus Sunflower Seed UV Filter and Vitamin E help preserve color vibrancy and surface sheen while you style.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I use Mess It Up Texture Paste for everyday styling?\u003c\/h3\u003e\n\u003cp\u003eWork a small amount between fingertips and distribute through dry or damp hair to boost separation, definition, or a lived-in finish. Start light—you can always add more for greater hold or texture. It’s ideal for short to medium lengths and for creating piecey styles or controlled bedhead.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply pea-sized amount to dry hair for matte separation or to damp hair for more shine.\u003c\/li\u003e\n  \u003cli\u003eUse fingertips to twist and define strands or scrunch for tousled volume.\u003c\/li\u003e\n  \u003cli\u003eLayer with a light hairspray if extra hold is needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it do for color-treated hair without risking color fade?\u003c\/h3\u003e\n\u003cp\u003ePureology’s Antifade Complex® is integrated to reduce the impact of styling on color vibrancy, while Sunflower Seed UV Filter and Vitamin E protect hair from environmental stressors. The formula avoids sulfates and parabens, minimizing stripping and maintaining salon color payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex® helps extend visible color between color appointments.\u003c\/li\u003e\n  \u003cli\u003eSunflower Seed UV Filter shields hair from sun-related fading.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this paste weigh hair down or feel sticky?\u003c\/h3\u003e\n\u003cp\u003eNo—Mess It Up is designed for flexible control and a soft finish, not a hard, crunchy film. The Vegetable Protein provides light-bodied structure while the formula keeps strands touchable and movable, delivering shine without tackiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold that remains flexible throughout the day.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky texture that lets hair move naturally.\u003c\/li\u003e\n  \u003cli\u003eLeaves a soft, touchable sheen rather than a greasy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this product with other Pureology treatments?\u003c\/h3\u003e\n\u003cp\u003eYes—this paste layers well over conditioners, leave-ins, and color-care treatments. Apply styling paste as the final step after your leave-in or thermal protectant to maintain protection and finish the look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompatible with Pureology conditioners and leave-in treatments.\u003c\/li\u003e\n  \u003cli\u003eBest applied after heat protectants when using tools.\u003c\/li\u003e\n  \u003cli\u003eWorks with other lightweight styling products for customized hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Mess It Up Texture Paste suits anyone with color-treated hair who wants medium, flexible hold and natural shine without harsh ingredients. It’s especially useful for short-to-medium cuts, textured looks, and clients who prefer vegan, sulfate-free formulas with color-protecting benefits. For reference or retail tracking, product code: B08999ZPGF.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP\/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG\/PPG-17\/18 DIMETHICONE, PARFUM \/ FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Mess It Up safe for chemically colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated hair and includes Antifade Complex®, Sunflower Seed UV Filter, and no sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount and add as needed—more for thicker hair or stronger definition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51487648678121,"sku":"B08999ZPGF","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-front-packaging.jpg?v=1783285761","url":"https:\/\/cervaaustralia.com\/products\/pureology-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-vegan-sulfate-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}