{"product_id":"pureology-hydrate-shampoo-for-dry-or-color-treated-hair-33-8-fl-oz-sulfate-free-hydrating-formula-with-rose-green-tea","title":"Pureology Hydrate Shampoo for Dry or Color-Treated Hair — 33.8 fl oz, Sulfate-Free Hydrating Formula with Rose \u0026 Green Tea","description":"\u003cp\u003e\u003cstrong\u003ePureology Hydrate Shampoo is a sulfate-free, salon-grade cleanser formulated to replenish moisture and protect color in dry or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 33.8 fl oz shampoo mixes gentle surfactants with hydrating botanicals like rose extract and green tea to soften, detangle, and add luminous shine without stripping color. The vegan formula avoids sulfates, parabens, and mineral oils while delivering salon-level moisture and manageability. Use it as the first step in a hydration routine to improve texture and make combing easier after washing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve manageability and detangling?\u003c\/h3\u003e\n\n\u003cp\u003ePureology Hydrate Shampoo targets dryness that causes frizz and knots, smoothing the hair cuticle so strands lie flatter and slide past each other. That reduction in friction means combing is easier and breakage from tugging is minimized.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains moisture-binding ingredients that soften fibers for 93% easier detangling.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing removes dirt without stripping natural oils that aid slip.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing botanicals reduce static and frizz between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this keep my color looking vibrant after multiple washes?\u003c\/h3\u003e\n\n\u003cp\u003eThis formula is designed to be color-safe, so pigments last longer compared with shampoos that use harsh sulfates. It helps preserve tonal depth and shine by cleansing gently and coating hair with protective hydration.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eZeroSulfate® system avoids ingredients known to fade salon color quickly.\u003c\/li\u003e\n  \u003cli\u003eHydration maintains hair surface integrity, which reflects light and enhances vibrancy.\u003c\/li\u003e\n  \u003cli\u003eUsed with a color-care conditioner, it supports longer-lasting salon hues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and how do they benefit hair?\u003c\/h3\u003e\n\n\u003cp\u003eRose extract and green tea are the featured botanicals: rose extract helps condition and impart softness, while green tea provides antioxidant support for hair resilience. The remaining components combine to restore moisture levels and improve tactile softness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRose extract: conditions, smooths, and adds a delicate scent profile.\u003c\/li\u003e\n  \u003cli\u003eGreen tea: antioxidant properties help maintain healthy-looking strands.\u003c\/li\u003e\n  \u003cli\u003eVegan, sulfate-free base: cleans without harsh detergents or animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this large-size bottle into my routine?\u003c\/h3\u003e\n\n\u003cp\u003eThe 33.8 oz format is ideal for households, stylists, or anyone who prefers fewer repurchases. A little goes a long way—work a small amount into wet hair, rinse thoroughly, and follow with a Hydrate conditioner for best results.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for medium-length hair; increase as needed for thickness.\u003c\/li\u003e\n  \u003cli\u003ePair with Pureology Hydrate Conditioner to maximize moisture retention and shine.\u003c\/li\u003e\n  \u003cli\u003eStore upright in a cool, dry place to preserve fragrance and performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Hydrate Shampoo suits anyone with dry, brittle, or color-treated hair who wants a reliable, salon-quality cleanser that adds moisture and preserves color. It’s especially useful for those seeking a vegan, sulfate-free option in a large, cost-effective size—salons, multi-person households, or individuals who wash frequently will appreciate the value and consistent hydration this formula provides.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM \/ FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 \/ EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Hydrate Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to cleanse gently while helping preserve salon color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use each wash—frequency depends on hair type, typically every 2–3 days or as needed to avoid over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51488131154153,"sku":"B088ZZYMK2","price":208.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-hydrate-shampoo-front-bottle.jpg?v=1783303430","url":"https:\/\/cervaaustralia.com\/products\/pureology-hydrate-shampoo-for-dry-or-color-treated-hair-33-8-fl-oz-sulfate-free-hydrating-formula-with-rose-green-tea","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}