{"product_id":"pureology-hydrate-deep-conditioning-hair-mask-for-dry-color-treated-hair-antifade-complex-72-hour-hydration","title":"Pureology Hydrate Deep Conditioning Hair Mask for Dry \u0026 Color‑Treated Hair — Antifade Complex, 72‑Hour Hydration","description":"\u003cstrong\u003ePureology Hydrate Hair Treatment Mask is an intensely nourishing deep-conditioning mask that restores moisture, detangles and boosts shine for dry or color-treated hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis rich treatment delivers concentrated hydration without weighing hair down, formulated especially for dry, chemically processed or color-treated strands. It combines Pureology's Antifade Complex with a lightweight yet creamy texture to help hair feel soft, bouncy and more manageable after a single use. The scent blends citrus top notes with patchouli and lavender for a refreshing finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice softer, more manageable hair?\u003c\/h3\u003e\n\u003cp\u003eMost users feel an immediate difference after rinsing: improved slip for detangling and a noticeable softness to the touch. With regular use, the mask helps maintain softness between washes while supporting color longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant detangling for easier comb-through after one application\u003c\/li\u003e\n  \u003cli\u003eVisible shine immediately after styling\u003c\/li\u003e\n  \u003cli\u003eUp to 72 hours of hydration for prolonged softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this treatment protect my color while conditioning?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains Pureology's Antifade Complex designed to help protect color vibrancy while delivering deep conditioning. It avoids stripping pigments and focuses on hydration and cuticle smoothing to reduce color-fading friction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex helps reduce color loss during routine styling\u003c\/li\u003e\n  \u003cli\u003eGentle, sulfate-free approach that supports longer-lasting color\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prevents buildup that can dull color over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the mask for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the mask to clean, towel-dried hair, concentrating on mid-lengths to ends where strands are driest. Leave in for the recommended time, then rinse thoroughly—use once or twice weekly depending on hair condition and styling frequency.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampooing on damp hair for optimal absorption\u003c\/li\u003e\n  \u003cli\u003eLeave on according to instructions for deep conditioning benefits\u003c\/li\u003e\n  \u003cli\u003eCan be used as an intensive weekly treatment or on alternating weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the texture heavy or will it weigh fine hair down?\u003c\/h3\u003e\n\u003cp\u003eThe mask is formulated to feel rich but lightweight, providing hydration without a greasy residue. For finer hair types, use a smaller amount focused on ends to avoid reducing volume while still reaping moisture and shine benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy yet non-greasy texture that rinses clean\u003c\/li\u003e\n  \u003cli\u003eAdjust quantity by hair density—less for fine hair, more for thick\/coarse hair\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft and bouncy rather than limp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Hydrate Hair Treatment Mask is targeted to people with dry, chemically treated or color-enhanced hair who want an intensive moisture boost without sacrificing color protection. It's a good fit for anyone seeking better detangling, improved shine, and long-lasting softness—especially those who style regularly or expose hair to light damage. Use it as part of a weekly care routine to maintain hydration, manageability and color vibrancy.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1218499PR6 - INGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • CETYL ESTERS • HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL • BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER • TARTARIC ACID • PARFUM \/ FRAGRANCE • BENZYL ALCOHOL • CAPRYLYL GLYCOL • SALICYLIC ACID • LINALOOL • TOCOPHEROL • CAMELLIA OLEIFERA SEED OIL • BUTYLENE GLYCOL • PANTHENOL • CARVONE • GERANIOL • LIMONENE • CITRUS AURANTIUM PEEL OIL • HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT • POGOSTEMON CABLIN OIL • BETA-CARYOPHYLLENE • GERANYL ACETATE • LAVANDULA OIL\/EXTRACT • ETHYLHEXYL SALICYLATE • CITRUS LIMON PEEL OIL • CITRIC ACID • CI 17200 \/ RED 33 • CI 42090 \/ BLUE 1 (F.I.L. N70064125\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the Pureology Hydrate Mask on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to towel-dried hair and leave on for the time recommended on the label, typically a few minutes for conditioning or longer for an intensive treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on fine, color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—use a smaller amount focused on mid-lengths and ends to avoid weighing fine hair down while protecting color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51488109789417,"sku":"B0G1D6C14S","price":129.34,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-hydrate-mask-front-jar.jpg?v=1783302563","url":"https:\/\/cervaaustralia.com\/products\/pureology-hydrate-deep-conditioning-hair-mask-for-dry-color-treated-hair-antifade-complex-72-hour-hydration","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}