{"product_id":"pure-brazilian-anti-frizz-leave-in-serum-13-5-oz-keratin-argan-for-heat-and-uv-protection","title":"Pure Brazilian Anti-Frizz Leave-In Serum 13.5 oz — Keratin \u0026 Argan for Heat and UV Protection","description":"\u003cstrong\u003ePure Brazilian Anti-Frizz Daily Leave-In Serum is a lightweight, keratin and argan-enriched leave-in treatment that tames frizz, protects hair from heat and UVA\/UVB exposure, and adds shine while strengthening strands.\u003c\/strong\u003e\n\n\u003cp\u003eThis 13.5 ounce (400 milliliter) leave-in serum is formulated for everyday use to reinforce hair structure, smooth the cuticle, and help hair appear healthier and more manageable. The blend of keratin, argan oil and targeted nutrients delivers hydration and slip without weighing hair down, making it practical before blow-drying, heat styling, or sun exposure. It’s salon-grade care meant for at-home convenience and is popular among stylists for consistent, salon-quality finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum reduce frizz and improve manageability?\u003c\/h3\u003e\n\u003cp\u003eThe serum forms a thin protective layer around each strand, helping the cuticle lie flat so hair looks smoother and feels softer. Keratin helps reinforce internal fiber strength while argan oil delivers conditioning fatty acids and shine. Regular use helps reduce daily styling time because hair detangles easier and responds better to brushes and heat tools.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin strengthens hair fibers to resist breakage and split ends.\u003c\/li\u003e\n  \u003cli\u003eArgan oil smooths the cuticle and enhances natural gloss without excess weight.\u003c\/li\u003e\n  \u003cli\u003eLightweight formula improves comb-through and lowers blow-dry time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this protect my hair from heat tools and sun damage?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be applied before blow-drying and heat styling to add a protective barrier, helping minimize thermal stress from dryers and flat irons. It also contains ingredients that shield hair from UVA\/UVB exposure, reducing the visual effects of sun on color and moisture. While not a guarantee against all damage, it provides an extra layer of daily defense as part of a styling routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse before heat styling to help reduce tool-related moisture loss.\u003c\/li\u003e\n  \u003cli\u003eContains UVA\/UVB shielding components to protect color and surface integrity.\u003c\/li\u003e\n  \u003cli\u003eSuitable for use on damp hair prior to blow-drying for best protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Pure Brazilian leave-in to get best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a small amount into palms and distribute evenly through towel-dried hair, concentrating on mid-lengths and ends where breakage and frizz are most visible. Comb through to ensure even coverage, then proceed with blow-drying or air-drying as preferred. For thicker or coarser hair, start with a little more product; for fine hair, a light touch prevents buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp, towel-dried hair for optimal spread and protection.\u003c\/li\u003e\n  \u003cli\u003eComb through to distribute and then style with heat or natural drying.\u003c\/li\u003e\n  \u003cli\u003eAdjust quantity by hair density—less for fine hair, more for coarse or curly textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after regular use?\u003c\/h3\u003e\n\u003cp\u003eWith consistent application this leave-in serum helps hair look smoother, appear shinier, and feel more resilient to daily styling stress. Color-treated hair benefits from reduced fading and improved surface shine; styled hair holds shape with less frizz and fewer flyaways. Many users notice faster drying times and easier brushing between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSofter, glossier finish without heavy residue.\u003c\/li\u003e\n  \u003cli\u003eReduced frizz and fewer split-end sensations when combing.\u003c\/li\u003e\n  \u003cli\u003eImproved color vibrancy and styling longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This leave-in serum is intended for anyone seeking lightweight daily protection and polish—ideal for color-treated, heat-styled, frizz-prone, or dry hair types. Salon professionals and at-home users alike will appreciate the keratin and argan oil blend for reinforcing strands while maintaining manageability. Choose this 13.5 oz Pure Brazilian serum when you want a practical, everyday treatment that minimizes frizz, adds shine, and helps protect hair from routine heat and sun exposure.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this serum on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula helps protect color by shielding hair from UVA\/UVB and adding shine without stripping dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a dime-sized amount for short hair, a nickel-to-quarter size for medium to long, and increase slightly for very thick hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pure Brazilian","offers":[{"title":"Default Title","offer_id":51487728074985,"sku":"B00BQ299KI","price":107.42,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pure-brazilian-front-bottle_96594df4-864a-4738-8a0b-74bcdeeff9d1.jpg?v=1783289397","url":"https:\/\/cervaaustralia.com\/products\/pure-brazilian-anti-frizz-leave-in-serum-13-5-oz-keratin-argan-for-heat-and-uv-protection","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}