{"product_id":"provoke-touch-of-silver-purple-brightening-shampoo-neutralizes-brass-adds-shine-250ml","title":"PROVOKE Touch of Silver Purple Brightening Shampoo — Neutralizes Brass, Adds Shine (250ml)","description":"\u003cp\u003e\u003cstrong\u003ePROVOKE Touch of Silver Brightening Shampoo is a purple-toned cleansing formula that neutralizes yellow and brassy tones to reveal brighter, shinier blonde, grey, white or highlighted hair after a single wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade purple shampoo from PROVOKE blends violet and blue pigments with optical brighteners to target unwanted warm undertones while adding reflective shine. It's designed for natural, coloured, highlighted, platinum, white and grey hair; use it as part of a rotation with your regular Colour Care shampoo and conditioner to maintain cool, luminous tones without over-drying.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see cooler, brighter tones?\u003c\/h3\u003e\n\u003cp\u003eMany users notice a visible reduction in yellow or orange brassiness after just one application. Results depend on starting tone, porosity and processing history, but the concentrated violet and blue pigments are formulated to counteract warm undertones on contact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible brightening and reduced brass in one wash for most shades\u003c\/li\u003e\n  \u003cli\u003eStronger effect on lighter, porous or pre-lightened hair\u003c\/li\u003e\n  \u003cli\u003eGentler maintenance when alternated with everyday Colour Care products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the purple shampoo without drying my hair?\u003c\/h3\u003e\n\u003cp\u003eApply PROVOKE Touch of Silver to wet hair, lather, and rinse; leave on briefly for a subtle tone or a few extra minutes for more correction. To avoid overdrying, alternate this purple shampoo every other wash with a moisturizing Colour Care shampoo and follow with conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse every other wash for routine upkeep\u003c\/li\u003e\n  \u003cli\u003eAdjust leave time by hair porosity and desired toning strength\u003c\/li\u003e\n  \u003cli\u003ePair with Colour Care conditioner to restore moisture and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on coloured or natural grey hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula suits a wide range of light shades including natural blonde, colour-treated blonde, bleached or highlighted hair, plus white and grey hair. The violet and blue pigments are selected to neutralize warm reflections without altering your base colour permanently.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for use on coloured and highlighted hair when used as directed\u003c\/li\u003e\n  \u003cli\u003eNeutralizes both yellow and orange brassy tones\u003c\/li\u003e\n  \u003cli\u003eOptical brighteners enhance reflective shine for a fresher appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best long-term results from Touch of Silver?\u003c\/h3\u003e\n\u003cp\u003eIncorporate the purple shampoo into a colour-maintenance routine: use it intermittently rather than daily and combine it with PROVOKE Colour Care shampoo and conditioner. Consistent, controlled use keeps warm tones at bay while maintaining hair health and luminous shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlternate with everyday Colour Care shampoo for balanced conditioning\u003c\/li\u003e\n  \u003cli\u003eUse a conditioner or mask after toning to replenish hydration\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on hair porosity, colour intensity, and styling exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PROVOKE Touch of Silver Brightening Shampoo is aimed at anyone seeking to reduce brassiness and refresh cool tones — from salon-bleached blondes and highlighted hair to natural grey and white shades. It’s ideal for people who want a quick toning boost with added shine, provided they follow recommended use and combine it with hydrating colour-care products for optimal hair condition.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua - Water\/Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum - Fragrance, Sodium Benzoate, Laureth-4, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic\/Capric Glycerides, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, Hydrogenated Palm Glycerides Citrate, Tocopherol, Acid Violet 43, HC Blue Number 2.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use PROVOKE Touch of Silver every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — use it every other wash or as needed to avoid over-toning and dryness; alternate with a regular Colour Care shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo change my hair colour permanently?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the violet and blue pigments temporarily neutralize warm tones; the effect washes out over subsequent shampoos.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PROVOKE","offers":[{"title":"Default Title","offer_id":51486861492457,"sku":"B003AYCGGY","price":59.88,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/provoke-touch-of-silver-front-bottle.jpg?v=1783243423","url":"https:\/\/cervaaustralia.com\/products\/provoke-touch-of-silver-purple-brightening-shampoo-neutralizes-brass-adds-shine-250ml","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}