{"product_id":"prime-prometics-primehair-lush-n-thick-shampoo-for-mature-women-biotin-enriched-sulfate-paraben-free-volumizing-hydration","title":"PRIME PROMETICS PrimeHair Lush N' Thick Shampoo for Mature Women — Biotin-Enriched, Sulfate \u0026 Paraben-Free Volumizing Hydration","description":"\u003cstrong\u003ePrimeHair Lush N' Thick is a biotin-enriched, sulfate- and paraben-free shampoo formulated to add volume, hydration, and resilience to mature and thinning hair.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for women noticing changes in texture, density, or manageability, this lightweight formula combines biotin with extracts from pine cone, hops, and japonica to support fuller-looking hair while cleansing gently. It lathers easily, rinses clean, and avoids harsh sulfates and parabens so strands feel plumped rather than stripped. The formulation targets common concerns of aging and chemically treated hair—improving texture, supporting root strength, and delivering moisture without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without making hair stiff?\u003c\/h3\u003e\n\u003cp\u003eRather than relying on heavy polymers, PrimeHair Lush N' Thick uses lightweight humectants and biotin to support strand thickness and lift at the root. The result is visible fullness and long-lasting bounce without crunchy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin strengthens hair shafts and supports fuller appearance.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning agents provide slip without weight.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants clean gently to preserve natural body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on gray or silver hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes niacin (vitamin B3) and pine cone extract to improve texture and reduce coarseness often seen in graying hair. These ingredients help maintain softness and manageability so silver strands feel smoother and less brittle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacin enhances hair fiber flexibility and surface feel.\u003c\/li\u003e\n  \u003cli\u003ePine cone extract provides antioxidant support for hair texture.\u003c\/li\u003e\n  \u003cli\u003eHydrating actives keep silver hair from drying and frizzing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this shampoo help thinning or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated with 14 active ingredients, PrimeHair Lush N' Thick focuses on root strength, follicle support, and strand hydration—attributes useful for thinning or dye-treated hair. Regular use can improve the appearance of density and help restore softer, smoother ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eActives stimulate healthier-looking growth phases and root strength.\u003c\/li\u003e\n  \u003cli\u003eHydrators penetrate shafts to plump and reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair; avoids harsh sulfates that fade dye.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage into the scalp to create a gentle lather, then rinse thoroughly. For maximum benefit, follow with a compatible conditioner and use consistently—several washes per week—to maintain volume and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a dime-to-quarter size for short to medium hair; more for long hair.\u003c\/li\u003e\n  \u003cli\u003eMassage 60–90 seconds to stimulate the scalp and distribute actives.\u003c\/li\u003e\n  \u003cli\u003ePair with conditioner from the same range to lock in moisture and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PrimeHair Lush N' Thick is aimed at mature women and anyone with thinning, fragile, or color-treated hair who wants a gentler, volumizing cleanse. If you want a sulfate- and paraben-free shampoo that supports fuller-looking hair, improves texture on gray strands, and hydrates without heaviness, this formula was developed with those goals in mind. It suits fine to medium textures, chemically treated locks, and silver hair looking for softer, more resilient strands.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium Lauroyl Sarcosinate, Lauramidopropyl Betaine, Decyl Glucoside, Sodium C14-16 Olefin Sulfonate, Cocamide Mea, Glycol Distearate, Sodium Chloride, Triethanolamine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Dmdm Hydantoin, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Collagen, Glycerin, Humulus Lupulus (Hops) Extract, Salvia Japonica Extract, Origanum Vulgare Extract, Parfum, Cedrus Deodara Wood Oil, Pinus Sylvestris Cone Extract, Niacin, Caffeine, Palmitamidopropyltrimonium Chloride, Polyquaternium-10, Stearamidopropyl Dimethylamine, Glycol Stearate, Zinc Pyrithione, Zinc Chloride, Citric Acid, Bis-Aminopropyl Dimethicone, Polyquaternium-7, Dimethiconol, Biotin, Alcohol, Trideceth-12, C11-15 Pareth-9, Sodium Polynaphthalenesulfonate, Cocamidopropyl Betaine,Methylpropanediol, Acetic Acid, Cellulose Gum, Glycine, Alanine, 1,2-Hexanediol, Proline, Isoleucine, Ethylhexylglycerin, Magnesium Nitrate, Kousou Ekisu, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Aspartic Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeHair Lush N' Thick safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate- and paraben-free and formulated to gently cleanse without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo several times per week; adjust frequency based on scalp and hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":51487909445865,"sku":"B0D49P4F99","price":111.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/prime-prometics-primehair-front-view.jpg?v=1783295056","url":"https:\/\/cervaaustralia.com\/products\/prime-prometics-primehair-lush-n-thick-shampoo-for-mature-women-biotin-enriched-sulfate-paraben-free-volumizing-hydration","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}