{"product_id":"pravana-purple-toning-shampoo-for-blonde-hair-33-fl-oz-neutralizes-brassiness-enhances-shine","title":"Pravana Purple Toning Shampoo for Blonde Hair — 33 fl oz, Neutralizes Brassiness \u0026 Enhances Shine","description":"\u003cp\u003e\u003cstrong\u003ePravana The Perfect Blonde Purple Toning Shampoo is a color-safe, purple toning cleanser designed to neutralize brassy and yellow undertones while adding visible shine and protection.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo uses purple pigments to counteract warm tones in blonde, silver, highlighted, or lightened hair without stripping color. The Chromasilk-inspired formula blends conditioning amino acids and soy protein to leave hair feeling smoothed and glossy after one use, while being free of sulfates, parabens, mineral oil, phthalates, microplastics, and gluten. Packaged in a bottle made from 100% recycled plastic, the 33 fl oz size is ideal for frequent use at home or in a professional setting.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice reduced brassiness?\u003c\/h3\u003e\n\u003cp\u003eYou can see a reduction in warm tones after the first application because the purple pigments deposit counteracting color as you cleanse. Results depend on starting hair tone, porosity, and how long you leave the lather on.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning after one wash for many users\u003c\/li\u003e\n  \u003cli\u003eStronger effect when left on 1–5 minutes\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed to maintain cool tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated and fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation is created to be gentle on dyed hair while helping preserve vibrancy. It cleanses without harsh sulfates and includes conditioning amino acids to help maintain hair texture and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to reduce color fade\u003c\/li\u003e\n  \u003cli\u003eSoy protein and amino acids for conditioning support\u003c\/li\u003e\n  \u003cli\u003eVegan formulation suitable for many color-treated routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Pravana The Perfect Blonde for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage to distribute the purple tint, then rinse; for stronger toning, leave the shampoo in for up to a few minutes before rinsing. Adjust frequency based on how quickly your hair warms between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, lather, and rinse for maintenance washes\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–5 minutes for intensified toning\u003c\/li\u003e\n  \u003cli\u003eFollow with a color-safe conditioner for balanced moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat other benefits does the formula deliver?\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, the shampoo enhances shine and helps hair feel conditioned through a blend of proteins and amino acids. The product avoids several common additives, aligning with cleaner-beauty preferences, and comes in a large recycled-plastic bottle for lower environmental impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers noticeable shine after one use\u003c\/li\u003e\n  \u003cli\u003eFormulated without SLS\/SLES, parabens, phthalates, mineral oil, microplastics, and gluten\u003c\/li\u003e\n  \u003cli\u003eContains soy protein and a pant-based amino acid mix for conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pravana The Perfect Blonde Purple Toning Shampoo is aimed at people with blonde, highlighted, silver, or lightened hair who want to control brassiness and boost shine without harsh detergents. It works well for home users who need a dependable weekly toning step, salon professionals seeking a reliable large-size product, and anyone preferring vegan and sulfate-free haircare options.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide\/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple toning shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly for maintenance; increase frequency if hair warms quickly between salons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo dry out my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No harsh sulfates are used, and soy protein with amino acids helps keep hair conditioned.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":51489958428905,"sku":"B0DW62SGXY","price":150.62,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pravana-perfect-blonde-front-bottle.jpg?v=1783307523","url":"https:\/\/cervaaustralia.com\/products\/pravana-purple-toning-shampoo-for-blonde-hair-33-fl-oz-neutralizes-brassiness-enhances-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}