{"product_id":"pravana-purple-toning-conditioner-for-blonde-silver-hair-2-fl-oz-neutralizes-brass-adds-shine","title":"PRAVANA Purple Toning Conditioner for Blonde \u0026 Silver Hair — 2 fl oz, Neutralizes Brass + Adds Shine","description":"\u003cp\u003e\u003cstrong\u003ePRAVANA The Perfect Blonde Purple Toning Conditioner is a violet-toned rinse that neutralizes yellow and brassy notes in blonde, silver, and highlighted hair while adding strength and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 2 fl oz formula was created for color-treated, lightened, or naturally pale hair that needs quick color correction and extra moisture between salon visits. Instead of stripping pigment, it deposits soft violet tones to counteract warmth, and its conditioning ingredients help reduce breakage and improve elasticity so strands look smoother and reflect more light.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner remove yellow and brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner uses purple-violet pigments that sit on the hair surface and visually cancel out unwanted warm tones. It’s a color-depositing conditioner rather than a clarifying or bleaching product, so results are immediate and build with repeated use. You’ll notice cooler, cleaner blonde or silver without aggressive processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize yellow\/orange undertones\u003c\/li\u003e\n  \u003cli\u003eWorks during regular conditioning time—no separate toner step\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my hair hydrated and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula blends conditioning agents that smooth the cuticle and replenish moisture, helping to improve manageability. Conditioning ingredients support elasticity so hair bends instead of snapping, which can reduce visible breakage between salon treatments. Expect a noticeable increase in shine and softer texture after a few uses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditions dry strands to improve softness and shine\u003c\/li\u003e\n  \u003cli\u003eHelps fortify hair to minimize breakage\u003c\/li\u003e\n  \u003cli\u003eEnhances elasticity for smoother styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the 2 fl oz bottle for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to towel-dried, shampooed hair and distribute evenly from mid-lengths to ends; leave on for a short time depending on desired toning intensity, then rinse. For subtle correction, use briefly; for stronger toning, leave on a few minutes longer. Frequency varies—use weekly or as a maintenance step between salon toning services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing on damp hair for even color deposit\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time to control toning strength\u003c\/li\u003e\n  \u003cli\u003eSmall 2 fl oz size is travel-friendly and ideal for touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for all types of blonde and highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated for a wide range of light hair types, including natural blonde, bleached, silver, and highlighted hair. It avoids harsh lightening agents and focuses on color-balancing pigments and conditioning support. Those with very porous or heavily damaged hair should test on a small section to gauge toning intensity and absorption.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for blonde, silver, and highlighted hair tones\u003c\/li\u003e\n  \u003cli\u003eNon-bleaching—deposits violet pigment only\u003c\/li\u003e\n  \u003cli\u003ePatch-test recommended for highly porous or damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This conditioner is for anyone with color-treated, lightened, or naturally pale hair who wants an easy at-home way to banish brassiness and boost shine between salon visits. It’s especially useful for travelers or those needing a compact maintenance product—offering targeted toning, improved manageability, and protection against visible breakage without extensive at-home processing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA\/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM METHOSULFATE, QUATERNIUM-91, CETRIMONIUM METHOSULFATE, DIMETHICONE, AMODIMETHICONE, SIMMONDSIA CHINENSIS (JOJOBA) SEED EXTRACT, EQUISETUM ARVENSE EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) EXTRACT, ARNICA MONTANA FLOWER EXTRACT, COCOS NUCIFERA (COCONUT) OIL \/ GARDENIA TAHITENSIS FLOWER EXTRACT, KERATIN AMINO ACIDS, WHEAT AMINO ACIDS, SILK AMINO ACIDS, HYDROLYZED KERATIN, POLYQUATERNIUM-7, ACETAMIDE MEA, FRAGRANCE (PARFUM), PANTHENOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, EXT. VIOLET 2 (CI 60730), METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the purple conditioner on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it on 1–5 minutes for light toning; up to 7 minutes for stronger effect. Adjust time based on hair porosity and desired coolness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every wash on bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it regularly for maintenance, but monitor pigment build-up; using it 1–3 times weekly is common for most blondes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRAVANA","offers":[{"title":"Default Title","offer_id":51486972379369,"sku":"B083JHVFPK","price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pravana-perfect-blonde-front-packaging.jpg?v=1783249315","url":"https:\/\/cervaaustralia.com\/products\/pravana-purple-toning-conditioner-for-blonde-silver-hair-2-fl-oz-neutralizes-brass-adds-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}