{"product_id":"paulas-choice-25-vitamin-c-serum-for-face-1-oz-high-potency-brightening-firming-fragrance-free","title":"Paula's Choice 25% Vitamin C Serum for Face, 1 oz — High-Potency Brightening \u0026 Firming, Fragrance-Free","description":"\u003cp\u003e\u003cstrong\u003ePaula's Choice 25% Vitamin C Serum is a clinical-strength, fragrance-free face serum that combines highly stable vitamin C with glutathione and antioxidant technology to brighten discoloration, improve tone, and support firmness without added irritation.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis serum blends concentrated, oil- and water-soluble forms of vitamin C with glutathione and Paula's Choice GAP technology to deliver long-lasting antioxidant protection and visible improvements in uneven pigmentation and radiance. Formulated for all skin types, it aims to strengthen skin resilience to environmental stressors while supporting elasticity through a pro-collagen approach. The result is a potent, science-driven treatment that targets advanced concerns while minimizing the risk of sensitivity.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum address discoloration and uneven tone?\u003c\/h3\u003e\n\u003cp\u003eThe high 25% vitamin C concentration works with glutathione to help reduce the appearance of dark spots and even out skin tone. GAP technology further supports natural recycling of vitamins C and E in the skin, maximizing brightening benefits over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e25% blend of oil- and water-soluble vitamin C for gradual, sustained delivery\u003c\/li\u003e\n  \u003cli\u003eGlutathione to help correct visible sun damage and blotchiness\u003c\/li\u003e\n  \u003cli\u003eGAP technology promotes vitamin recycling to maintain effects\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this serum cause irritation on sensitive skin?\u003c\/h3\u003e\n\u003cp\u003ePaula's Choice designed the formula to provide clinical-level results while limiting irritation: antioxidants amplify vitamin C activity so lower irritation is expected versus some high-dose vitamin C products. Still, individual tolerance varies, so patch testing and gradual introduction are recommended for sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free formulation reduces common irritants\u003c\/li\u003e\n  \u003cli\u003eAntioxidant synergy (glutathione + GAP) aims to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eSuitable for stepwise use—begin every other day if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this serum support firmness and elasticity?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes pro-collagen components that help support the skin’s structural proteins, contributing to a firmer, more lifted appearance over consistent use. Combined antioxidant protection also helps preserve skin health, which supports long-term elasticity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePro-collagen ingredients help improve visible firmness\u003c\/li\u003e\n  \u003cli\u003eAntioxidants protect collagen from free-radical damage\u003c\/li\u003e\n  \u003cli\u003eDaily use can complement moisturizers and sunscreens for better results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this serum in my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eApply a few drops to clean, dry skin once daily, ideally in the morning under sunscreen to maximize antioxidant protection. For sensitive skin, introduce the serum slowly—start every other day and increase frequency as tolerated. Follow with a moisturizer to seal in hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing and toning, before moisturizer\u003c\/li\u003e\n  \u003cli\u003eMorning application pairs best with broad-spectrum SPF\u003c\/li\u003e\n  \u003cli\u003ePatch-test and introduce gradually if you have reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Paula's Choice 25% Vitamin C Serum is intended for anyone seeking a high-potency antioxidant treatment to address uneven tone, dullness, and loss of firmness. It suits all skin types when introduced carefully—especially those looking for a fragrance-free, science-backed formula that targets advanced concerns without unnecessary additives. If you want a concentrated vitamin C product supported by glutathione and technology that helps the skin recycle key antioxidants, this serum offers a clinical-strength option to add to a targeted skincare routine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKey features: 25% vitamin C blend, glutathione, GAP technology, pro-collagen support, fragrance-free\u003c\/li\u003e\n  \u003cli\u003eFormat: 1 fl oz (clinical-strength serum)\u003c\/li\u003e\n  \u003cli\u003eTip: Always pair with sunscreen during daytime use for best protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Tetrahexyldecyl Ascorbate, Dimethicone, Glycerin, C9-12 Alkane, Ascorbyl Glucoside, Silica, Pyrus Malus (Apple) Fruit Extract, Hydrogenated Lecithin, Polyglyceryl-6 Polyricinoleate, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum, Oryza Sativa (Rice) Bran Extract, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Cetyl Alcohol, Caprylyl Glycol, Lysine Carboxymethyl Cysteinate, Coco-Caprylate\/Caprate, Tocopherol, Glutathione, Sodium Citrate, Sodium Phytate, Hexylene Glycol, Ethylhexylglycerin, Helianthus Annuus (Sunflower) Extract, Urea, Mannitol, Caprylic\/Capric Triglyceride, Sodium PCA, Rosmarinus Officinalis (Rosemary) Leaf Extract, Polysorbate 60, Sorbitan Isostearate, Trehalose, Ascorbic Acid, Glucose, Vanilla Planifolia Fruit Extract, Polyquaternium-51, Ergothioneine, Triacetin, Sodium Hyaluronate, Phenoxyethanol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this 25% Vitamin C serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start every other day if you’re sensitive, then build to daily morning use as tolerated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer this serum under sunscreen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply the serum first, allow absorption, then follow with a broad-spectrum SPF.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paula's Choice","offers":[{"title":"Default Title","offer_id":51487975997673,"sku":"B0CG2KD336","price":179.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/paulas-choice-25vc-front-bottle.jpg?v=1783298265","url":"https:\/\/cervaaustralia.com\/products\/paulas-choice-25-vitamin-c-serum-for-face-1-oz-high-potency-brightening-firming-fragrance-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}