{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-33-8-fl-oz-neutralizes-brass-adds-moisture","title":"Paul Mitchell Platinum Blonde Violet Shampoo — 33.8 fl oz, Neutralizes Brass \u0026 Adds Moisture","description":"\u003cstrong\u003ePaul Mitchell Platinum Blonde Violet Shampoo is a purple-toned cleanser that neutralizes brassy warmth and refreshes light-to-medium blonde, silver, gray or white hair while adding moisture and softness.\u003c\/strong\u003e\n\n\u003cp\u003eThis salon-grade purple shampoo uses a violet pigment to counteract unwanted yellow and orange tones, leaving cool, luminous blonde and gray shades. Gentle enough for regular use, the formula also contains conditioning agents to hydrate strands and improve manageability. A light cucumber-melon aroma with floral accents keeps hair smelling fresh, and the packaging is made with post-consumer recycled materials to support better recyclability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness without over-drying hair?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments in this shampoo deposit color molecules that neutralize warm undertones. At the same time, conditioning ingredients help preserve moisture and prevent the straw-like texture that some purple shampoos cause. Use frequency depends on your starting shade and desired coolness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet tint counteracts yellow\/orange tones for cooler blonde and gray.\u003c\/li\u003e\n  \u003cli\u003eConditioners soften cuticles to retain hydration and shine.\u003c\/li\u003e\n  \u003cli\u003eSafe for weekly or more frequent use on light-to-medium shades when monitored.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use the Platinum Blonde Violet Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency varies by hair porosity and brassiness level: start with once a week, then increase if tones persist. Apply to wet hair, lather, leave for 1–5 minutes depending on desired toning, then rinse and follow with a moisturizing conditioner. Always patch-test timing to avoid over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with weekly use; increase gradually for stronger toning.\u003c\/li\u003e\n  \u003cli\u003e1–5 minute application window controls intensity of purple deposit.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner to restore softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on all blonde shades and gray hair?\u003c\/h3\u003e\n\u003cp\u003eThis formula is formulated for light to medium blonde, silver, gray and white hair; it’s designed to neutralize common brassy pigments found in those tones. Extremely dark or warm blondes may see less effect and could require pre-lightening for dramatic shift. For best results, match the product to your current color level.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for light–medium blondes, silver, gray, and white hair tones.\u003c\/li\u003e\n  \u003cli\u003eLess effective on darker or heavily warm-toned hair without lightening.\u003c\/li\u003e\n  \u003cli\u003eBlend with regular shampoo if you need gentler, transitional toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat else should I know about scent, sustainability, and salon quality?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo features a refreshing cucumber-melon scent with subtle floral notes, offering a pleasant in-shower experience. Paul Mitchell’s packaging incorporates post-consumer recycled (PCR) materials—bottles and jars at 50% PCR and retail tubes at 25% PCR—to reduce environmental impact. As a professional brand, every purchase supports JPMS salons and reflects salon-quality standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshing cucumber-melon fragrance with soft floral accents.\u003c\/li\u003e\n  \u003cli\u003eBottles\/jars use 50% PCR; tubes use 25% PCR for retail sizes.\u003c\/li\u003e\n  \u003cli\u003eSalon-quality formula backed by John Paul Mitchell Systems expertise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you have light to medium blonde, silver, gray or white hair and want to eliminate brassy warmth while maintaining moisture and softness, this Paul Mitchell Platinum Blonde Violet Shampoo is formulated for you. It’s suitable for those seeking regular, controllable toning without sacrificing hydration, and for shoppers who prefer salon-grade products packaged with sustainability in mind.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower\/Leaf\/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG\/PPG-41\/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this purple shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with once a week and increase only if needed; daily use may over-tone or dry hair for some.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for silver or gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated for silver and gray shades to reduce yellowing while adding softness and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":51488126927081,"sku":"B002WZPDMG","price":135.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/paul-mitchell-platinum-front-packaging.jpg?v=1783303256","url":"https:\/\/cervaaustralia.com\/products\/paul-mitchell-platinum-blonde-violet-shampoo-33-8-fl-oz-neutralizes-brass-adds-moisture","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}