{"product_id":"ouai-thick-hair-shampoo-hydrating-shea-butter-shampoo-for-full-frizzy-hair-sulfate-free-10-oz","title":"OUAI Thick Hair Shampoo — Hydrating Shea Butter Shampoo for Full, Frizzy Hair, Sulfate-Free 10 oz","description":"\u003cp\u003e\u003cstrong\u003eOUAI Thick Hair Shampoo is a deeply hydrating, sulfate-free shampoo formulated with shea butter, marshmallow root, avocado oil and keratin to cleanse, detangle and add manageability to thick, frizzy hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your hair is dense, dry, or prone to frizz, this shampoo is designed to give intense moisture while preserving color and professional treatments. The formula focuses on softening and detangling without stripping natural oils, making wash days easier and leaving strands smoother and more manageable. Its scent profile—bright Italian lemon balanced by jasmine and white musk—adds a fresh finish to the cleansing experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does OUAI Thick Hair Shampoo hydrate without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula layers humectants and emollients to attract and lock in moisture while keratin helps smooth the hair surface so strands move more freely. Rather than heavy oils that can create buildup, nourishing butters and botanical extracts target dryness where thick hair needs it most. The result is hydration that improves texture without a greasy feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShea butter provides deep emollient moisture to dry areas.\u003c\/li\u003e\n  \u003cli\u003eMarshmallow root eases tangles and improves slip for gentler detangling.\u003c\/li\u003e\n  \u003cli\u003eAvocado oil delivers fatty acids that support strength and resilience.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse gently without stripping natural oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo reduce frizz and improve manageability?\u003c\/h3\u003e\n\n\u003cp\u003eYes—keratin and smoothing emollients work together to tame frizz by sealing the hair cuticle and reducing surface friction. Softer, more aligned strands are easier to style and less likely to catch or break, which helps hair appear sleeker and fuller. Regular use with a matching conditioner enhances the anti-frizz benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin smooths and reflects light for visible shine.\u003c\/li\u003e\n  \u003cli\u003eHydrating actives reduce dryness-driven frizz.\u003c\/li\u003e\n  \u003cli\u003eDetangling ingredients minimize mechanical damage during combing.\u003c\/li\u003e\n  \u003cli\u003eRecommended pairing: OUAI Thick Conditioner to lock in moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo is formulated without sulfates, parabens, and phthalates, making it suitable for color-treated, keratin-treated, and chemically processed hair when used as directed. Those treatments benefit from gentle cleansing that preserves treatment longevity and vibrancy. For best results, follow with a hydrating conditioner and avoid overly hot water when rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to protect color and chemical services.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and gluten-free formulation.\u003c\/li\u003e\n  \u003cli\u003epH-balanced surfactants for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eSafe to layer with OUAI styling and treatment products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? OUAI Thick Hair Shampoo is tailored for people with naturally thick, coarse, or frizz-prone hair who want intense moisture, easier detangling, and improved manageability without heavy residue. It fits clients who regularly color or chemically treat their hair but still need strong hydration. Use it as your primary cleanser, and pair with the OUAI Thick Conditioner and Hair Oil for a complete routine that enhances softness, reduces breakage, and supports a smoother styling base.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent\/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, 1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can OUAI Thick Hair Shampoo be used on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free and formulated to be safe for color-treated and chemically processed hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular cleanser; frequency depends on oiliness and styling—typically 2–4 times weekly alongside a moisturizing conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":51489605320937,"sku":"B084BY8DQP","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/ouai-thick-shampoo-front-bottle.jpg?v=1783305994","url":"https:\/\/cervaaustralia.com\/products\/ouai-thick-hair-shampoo-hydrating-shea-butter-shampoo-for-full-frizzy-hair-sulfate-free-10-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}