{"product_id":"ouai-medium-hair-shampoo-hydrating-sulfate-free-color-safe-formula-10-oz-with-keratin-coconut","title":"OUAI Medium Hair Shampoo — Hydrating, Sulfate-Free Color-Safe Formula 10 oz with Keratin \u0026 Coconut","description":"\u003cp\u003e\u003cstrong\u003eOUAI Medium Hair Shampoo is a hydrating, sulfate-free cleanser formulated to nourish mid-density hair, protect color, reduce breakage, and add shine with coconut, babassu, kumquat and keratin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo was created for hair that’s neither fine nor thick—strands that need moisture and strength without heaviness. The formula cleanses gently while delivering conditioning actives to help detangle, smooth frizz, and revive shine. It’s free of sulfates, parabens and phthalates, safe for color- and chemically-treated hair, and designed to pair with complementary OUAI products for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eLightweight botanical oils combined with keratin give moisture and slip without coating the hair. Babassu oil penetrates to hydrate scalp and strands, while coconut oil targets ends to reduce split ends and breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBabassu oil: hydration that absorbs quickly\u003c\/li\u003e\n  \u003cli\u003eCoconut oil: seals and protects dry ends\u003c\/li\u003e\n  \u003cli\u003eKeratin: smooths cuticle for easier detangling\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base: cleanses without stripping natural oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this protect my color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, non-sulfate formula helps preserve salon color and supports chemically processed hair by avoiding harsh surfactants that accelerate fading. Conditioning ingredients smooth the cuticle to reduce friction and mechanical damage during styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens and phthalates\u003c\/li\u003e\n  \u003cli\u003eColor-safe cleansing that reduces premature fading\u003c\/li\u003e\n  \u003cli\u003eKeratin and oils that help lower breakage during brushing\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and gluten-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply this shampoo to wet hair, concentrating at the roots and then working through to the ends to distribute ingredients evenly. Rinse thoroughly and follow with OUAI Medium Conditioner to lock in moisture and smooth the hair shaft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a coin-sized amount for short hair; more for longer lengths\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp for cleansing and circulation\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat if hair is heavily textured or product-heavy\u003c\/li\u003e\n  \u003cli\u003eFinish with OUAI Hair Oil if extra shine or frizz control is needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat scent and sensory experience can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo features OUAI’s Mercer Street fragrance with bright Italian lemon top notes, floral jasmine heart notes, and a warm white musk base. The lather is creamy but lightweight, leaving hair smelling fresh without stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMercer Street scent profile: citrus, jasmine, white musk\u003c\/li\u003e\n  \u003cli\u003eCreamy, easy-to-rinse lather for comfortable use\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft with balanced shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? OUAI Medium Hair Shampoo is aimed at people with mid-density hair textures—straight, wavy, curly or coily—that need hydration, strength and frizz control without heaviness. It’s a fit for those who color or chemically treat their hair and want a clean, cruelty-free formula that supports everyday styling and healthier-looking strands when paired with the rest of the OUAI routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent\/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide,, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OUAI Medium Hair Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to be gentle on color and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular cleanser—daily or every few days depending on oiliness and styling product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":51489599619305,"sku":"B084BTP393","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/ouai-medium-front-bottle.jpg?v=1783305981","url":"https:\/\/cervaaustralia.com\/products\/ouai-medium-hair-shampoo-hydrating-sulfate-free-color-safe-formula-10-oz-with-keratin-coconut","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}