{"product_id":"ouai-medium-hair-shampoo-32-oz-hydrating-sulfate-free-refill-for-color-treated-hair-strengthens-adds-shine","title":"OUAI Medium Hair Shampoo — 32 oz Hydrating, Sulfate-Free Refill for Color-Treated Hair, Strengthens \u0026 Adds Shine","description":"\u003cp\u003e\u003cstrong\u003eOUAI Medium Hair Shampoo is a hydrating, sulfate-free cleanser formulated to nourish medium-density, color-treated hair while reducing breakage and boosting shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that’s neither fine nor thick, this 32 oz refill-size hydrating shampoo blends coconut and babassu oils with keratin and kumquat extract to cleanse gently, restore moisture, and tame frizz without stripping color. The formula is free of sulfates, parabens, phthalates, and gluten, and it’s safe for chemically-processed hair. A Mercer Street fragrance—Italian lemon, jasmine, and white musk—adds a subtle aromatic finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo keep color looking fresh?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free base prevents aggressive color stripping, so pigments last longer between salon visits. Nourishing oils and kumquat extract restore surface shine, helping color appear more vibrant and dimensional.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formulation to limit color fade\u003c\/li\u003e\n  \u003cli\u003eBabassu and coconut oils lock in moisture and sheen\u003c\/li\u003e\n  \u003cli\u003eKumquat extract adds reflective shine to colored strands\u003c\/li\u003e\n  \u003cli\u003eSafe for keratin and other chemical treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help dry scalps and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eBabassu oil hydrates both scalp and hair shaft while coconut oil helps seal split ends, reducing the chance of mechanical breakage. Keratin strengthens the fiber surface so strands are less prone to snapping during styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBabassu oil for scalp and strand moisturization\u003c\/li\u003e\n  \u003cli\u003eCoconut oil reduces breakage and protects ends\u003c\/li\u003e\n  \u003cli\u003eKeratin smooths cuticles and improves detangling\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing avoids overdrying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for my texture: straight, wavy, curly, or coily?\u003c\/h3\u003e\n\u003cp\u003eYes—OUAI Medium is formulated to work across textures typically described as medium density, from straight to coily. It cleans without weighing hair down, controls frizz and enhances natural movement for most styling goals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBalanced hydration for mid-density strands\u003c\/li\u003e\n  \u003cli\u003eFrizz control from keratin and oils\u003c\/li\u003e\n  \u003cli\u003eEnhances definition without residue\u003c\/li\u003e\n  \u003cli\u003eWorks well as part of a layered OUAI routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into roots, and work the lather through to the ends before rinsing. For deeper detangling and moisture, follow with OUAI Medium Conditioner and finish with OUAI Hair Oil or a leave-in for added shine and heat protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for short hair; adjust for length\u003c\/li\u003e\n  \u003cli\u003eFocus massage at the scalp then comb through to ends\u003c\/li\u003e\n  \u003cli\u003eFollow with OUAI Medium Conditioner for smoother strands\u003c\/li\u003e\n  \u003cli\u003eRefill-friendly 32 oz size for fewer bottle swaps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: OUAI Medium Hair Shampoo is ideal for people with medium-density hair seeking a gentle, hydrating cleanse that protects color and reduces breakage. It’s made for those who want salon-grade care at home—safe for color, keratin, and chemically-treated hair—plus anyone wanting a subtler fragrance and eco-conscious refill packaging. If your hair sits between fine and thick and you need moisture without weight, this shampoo is a practical daily or weekly cleanser to add to your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent\/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide,, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OUAI Medium Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s sulfate-free and formulated to clean gently without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed; daily for normal scalps or several times weekly if you prefer gentler cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":51489612005609,"sku":"B084C5QQ7N","price":191.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/ouai-medium-shampoo-front-32oz.jpg?v=1783306008","url":"https:\/\/cervaaustralia.com\/products\/ouai-medium-hair-shampoo-32-oz-hydrating-sulfate-free-refill-for-color-treated-hair-strengthens-adds-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}