{"product_id":"oribe-hair-alchemy-treatment-serum-strengthening-heat-protection-serum-5-9-oz-lightweight-hydration-breakage-reduction","title":"ORIBE Hair Alchemy Treatment Serum — Strengthening Heat-Protection Serum 5.9 oz, lightweight hydration \u0026 breakage reduction","description":"\u003cp\u003e\u003cstrong\u003eOribe Hair Alchemy Treatment Serum is a lightweight strengthening serum that reinforces fragile hair, boosts elasticity, and provides up to 450°F heat protection while locking in moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis serum is formulated to reduce breakage from brushing and heat styling while restoring flexibility to weak, brittle lengths. It uses a Multi-Action Hyaluronic Acid Complex to deliver rapid hydration and Cotton Seed Extract to improve tensile strength and elasticity. Designed to absorb quickly without weighing hair down, it complements Oribe’s Hair Alchemy system to help hair grow longer and appear softer and healthier over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum protect hair during heat styling?\u003c\/h3\u003e\n\u003cp\u003eThe product forms a lightweight protective barrier that helps shield strands from high temperatures up to 450°F, reducing heat-induced damage during blow drying, flat ironing, or curling. Its fast-absorbing texture lets you style immediately while maintaining smoothness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e450°F heat protection to reduce thermal injury\u003c\/li\u003e\n  \u003cli\u003eLightweight film that resists moisture loss during styling\u003c\/li\u003e\n  \u003cli\u003eFast absorption so styling tools glide easily\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help brittle or easily breaking hair become stronger?\u003c\/h3\u003e\n\u003cp\u003eYes — clinical testing of the Hair Alchemy system shows measurable strength and elasticity gains when used consistently. The serum targets vulnerable areas, reinforcing hair from the inside out while softening the surface to minimize friction and snapping from brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains Cotton Seed Extract to support elasticity and reduce breakage\u003c\/li\u003e\n  \u003cli\u003eFormulated to increase hair strength when paired with the system\u003c\/li\u003e\n  \u003cli\u003eSoftens cuticle to reduce mechanical damage from styling tools and brushes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the hydration technology work on dry hair?\u003c\/h3\u003e\n\u003cp\u003eThe Multi-Action Hyaluronic Acid Complex attracts and binds moisture to the hair fiber, delivering an immediate surge of hydration without residue. This targeted moisture boost helps restore pliability so strands bend instead of snapping under tension.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic complex holds moisture for long-lasting softness\u003c\/li\u003e\n  \u003cli\u003eFast-absorbing formula avoids a greasy finish\u003c\/li\u003e\n  \u003cli\u003eHelps maintain hydration through styling and environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this serum compatible with color-treated or keratin-treated hair?\u003c\/h3\u003e\n\u003cp\u003eOribe Hair Alchemy Treatment Serum is formulated to be safe for color and keratin-treated hair. It is silicone-free and dermatologist tested, reducing the risk of buildup while supporting treated hair's integrity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor and keratin-treatment safe to help preserve salon services\u003c\/li\u003e\n  \u003cli\u003eVegan, sulfate-free, phthalate-free, and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003ePETA approved and dermatologist tested for gentle performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This serum is intended for anyone with fragile, brittle, or weakening hair who wants to reduce breakage, restore elasticity, and protect hair during heat styling. It suits those seeking a lightweight, non-greasy treatment to strengthen hair and enhance softness, including clients who color or chemically treat their hair and still need protective, hydrating care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Pentylene Glycol, Dimethicone, Salvia Hispanica Seed Extract, PPG-3 Benzyl Ether Myristate, Cetyl Alcohol, Dimethiconol Meadowfoamate, Brassica Alcohol, Parfum\/Fragrance, Polyquaternium-37, Guar Hydroxypropyltrimonium Chloride, Behentrimonium Chloride, Caprylyl Methicone, Benzyl Alcohol, Brassicyl Valinate Esylate, Glycerin, Panthenol, Chlorphenesin, Sodium Benzoate, Calcium Gluconate, Trehalose, Xylitol, Butylene Glycol, Hydrolyzed Rice Protein, Citric Acid, Polyquaternium-73, Caprylyl\/Capryl Glucoside, Isopropyl Alcohol, Oryza Sativa (Rice) Bran Extract, Panthenyl Hydroxypropyl Steardimonium Chloride, Quaternium-95, Tetrasodium Glutamate Diacetate, Ethyl Linoleate, Ceramide NP, Ethyl Oleate, Sorbitan Oleate, Leuconostoc\/Radish Root Ferment Filtrate, Sodium PCA, Cinnamidopropyltrimonium Chloride, Arctium Lappa Root Extract, Hedera Helix (Ivy) Extract, Sodium Lactate, Trigonella Foenum-Graecum Seed Extract, Propanediol, Sodium Phosphate, Lactobacillus\/Arundinaria Gigantea Leaf Ferment Filtrate, Arginine, Helianthus Annuus (Sunflower) Extract, Aspartic Acid, PCA, Litchi Chinensis Fruit Extract, Citrullus Lanatus (Watermelon) Seed Oil, Phenoxyethanol, Caprylic Acid, Galactoarabinan, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Leontopodium Alpinum Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Glycine, Alanine, Potassium Sorbate, Sodium Acetylated Hyaluronate, Camellia Sinensis Leaf Extract, Sodium Hyaluronate, Serine, Valine, Ethylhexylglycerin, Gossypium Herbaceum (Cotton) Seed Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Hyaluronate Crosspolymer, Sodium Hydroxide, Isoleucine, Proline, Threonine, Nigella Sativa Seed Extract, Hydrolyzed Sodium Hyaluronate, Histidine, Phenylalanine, Caprylyl Glycol, Disodium EDTA, Potassium Hydroxide, Limonene, Hexyl Cinnamal, Citral, Linalool. 8003\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Oribe Hair Alchemy Treatment Serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp or dry hair before styling as needed; daily use is fine for fragile hair seeking protection and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this serum weigh down fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, the fast-absorbing, lightweight formula is designed to hydrate without heaviness, suitable for fine to thick textures.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ORIBE","offers":[{"title":"Default Title","offer_id":51487681970409,"sku":"B09P8PNJL3","price":175.34,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/oribe-hair-alchemy-front-packaging.jpg?v=1783287311","url":"https:\/\/cervaaustralia.com\/products\/oribe-hair-alchemy-treatment-serum-strengthening-heat-protection-serum-5-9-oz-lightweight-hydration-breakage-reduction","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}