{"product_id":"oribe-bright-blonde-shampoo-8-5-oz-violet-toned-color-safe-cleanser-for-brass-control-and-uv-protection","title":"ORIBE Bright Blonde Shampoo — 8.5 oz violet-toned color-safe cleanser for brass control and UV protection","description":"\u003cp\u003e\u003cstrong\u003eOribe Bright Blonde Shampoo is a violet-toned, sulfate-free cleanser that neutralizes brass and yellow tones while adding shine and UV protection to blonde, silver, and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis luxurious 8.5 oz shampoo uses purple pigment, reflective pearl, and plant-based extracts to brighten highlights, preserve color, and help hair look luminous without stripping treatments. Formulated to be color- and keratin-treatment-safe, it combines gentle coconut and corn-derived cleansers with Oribe’s Signature Complex to defend against environmental stressors and maintain optimal tone.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will it reduce brassiness and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eYou’ll notice improved tonality after the first few washes, with the violet pigments counteracting warm undertones and reflective pearl enhancing brightness. Results build with consistent use, especially when paired with complementary Oribe color-care products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate toning from pure violet pigment\u003c\/li\u003e\n  \u003cli\u003eReflective pearl adds perceived shine and luminosity\u003c\/li\u003e\n  \u003cli\u003eDaily-safe formula for ongoing brass control\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants avoid over-drying processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated, keratin, or delicate silver hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed to be color- and keratin-treatment-safe so it won’t strip salon color or compromise smoothing services. Multi-UV protection and antioxidant-rich extracts help reduce fading and defend fragile strands from photoaging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing protects color longevity\u003c\/li\u003e\n  \u003cli\u003eUV filters reduce sun-driven fading\u003c\/li\u003e\n  \u003cli\u003eFlax and garden cress extracts help conserve melanin and protect from pollutants\u003c\/li\u003e\n  \u003cli\u003eRecommended for natural blonde, highlighted, silver, and color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients support shine, repair, and protection?\u003c\/h3\u003e\n\u003cp\u003eOribe combines botanical extracts with targeted pigments: Purple Orchid and Edelweiss help condition and defend, while lemon, ginger root, and chamomile optimize brightness. Coconut- and corn-derived cleansers provide effective yet mild cleansing, preserving moisture and color clarity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOribe Signature Complex (Watermelon, Lychee, Edelweiss) for antioxidant defense\u003c\/li\u003e\n  \u003cli\u003ePigmented violet and reflective pearl to neutralize brass and boost sheen\u003c\/li\u003e\n  \u003cli\u003eBrightening Complex (Lemon, Ginger Root, Chamomile) for tonal enhancement\u003c\/li\u003e\n  \u003cli\u003ePurple Orchid, Swiss Garden Cress, and Flax Extract for conditioning and protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave for one to three minutes for extra toning before rinsing; repeat if needed. Use as part of a color-care regimen alongside Oribe conditioners or masks and limit sun exposure to prolong tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 times weekly or daily for maintenance, depending on brassiness\u003c\/li\u003e\n  \u003cli\u003eLeave on briefly for deeper toning when needed\u003c\/li\u003e\n  \u003cli\u003eFollow with a hydrating Oribe conditioner or treatment\u003c\/li\u003e\n  \u003cli\u003eCombine with UV-protective styling products for extra defense\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Oribe Bright Blonde Shampoo is ideal for anyone seeking to maintain cool, luminous blonde or silver tones without harsh sulfates — from natural blondes and highlighted guests to those with silver or gray hair who want to reduce yellowing while preserving color treatments and improving surface shine. Cruelty-free, vegan, and gluten-free, it suits clients who prioritize performance and premium salon-quality ingredients in their color-care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Cocamide MIPA, Glycerin, Capryloyl\/Caproyl Methyl Glucamide, Lauroyl\/Myristoyl Methyl Glucamide, Dimethicone, Acrylates\/Beheneth-25 Methacrylate Copolymer, Polyglyceryl-3 Caprate, Glycol Distearate, Pentylene Glycol, Propylene Glycol, Parfum\/Fragrance, Sodium Lauroamphoacetate, Palmitamidopropyltrimonium Chloride, Amodimethicone, Coconut Acid, Divinyldimethicone\/Dimethicone Copolymer, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Hydroxyacetophenone, Benzoic Acid, Sodium Benzoate, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Panthenol, Polyquaternium-7, Laureth-23, Laureth-4, Cetrimonium Chloride, Trideceth-15, Trideceth-3, Rice Oil Glycereth-8 Esters, Sunflower Seed Oil Glycereth-8 Esters, Quaternium-95, Sorbitol, Silicone Quaternium-22, Phenoxyethanol, Citric Acid, C12-13 Pareth-23, C12-13 Pareth-3, Salicylic Acid, Propanediol, Dipropylene Glycol, Butylene Glycol, Stearic Acid, Cocamidopropyl Betaine, Alcohol, Chamomilla Recutita (Matricaria) Flower Extract, Acetic Acid, Citrus Limon (Lemon) Fruit Extract, Lavandula Angustifolia (Lavender) Flower Extract, Zingiber Officinale (Ginger) Root Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Vegetable Protein, Phytic Acid, Leontopodium Alpinum Extract, Oryza Sativa (Rice) Extract, Amber Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Gluconolactone, Potassium Sorbate, Citrulline, Ethylhexylglycerin, Rhodiola Rosea Root Extract, Caesalpinia Spinosa Gum, Litchi Chinensis Pericarp Extract, Moringa Oleifera Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Disodium Phosphate, Lecithin, Calcium Gluconate, Benzyl Alcohol, Lepidium Sativum Sprout Extract, Limonene, Hexyl Cinnamal, Linalool, CI 60730 (Ext. Violet 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for daily use, though frequency depends on brassiness and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it affect my keratin or color treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula is color- and keratin-treatment-safe and designed not to strip treatments.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ORIBE","offers":[{"title":"Default Title","offer_id":51487746064617,"sku":"B07XGVX195","price":140.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/oribe-bright-blonde-front-bottle.jpg?v=1783290276","url":"https:\/\/cervaaustralia.com\/products\/oribe-bright-blonde-shampoo-8-5-oz-violet-toned-color-safe-cleanser-for-brass-control-and-uv-protection","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}