{"product_id":"ogx-impecca-blonde-purple-shampoo-for-blonde-silver-13-fl-oz-highly-pigmented-sulfate-free-color-care","title":"OGX Impecca-Blonde Purple Shampoo for Blonde \u0026 Silver, 13 fl. oz — Highly-Pigmented, Sulfate-Free Color Care","description":"\u003cb\u003eOGX Color Care + Impecca-Blonde Purple Shampoo is a highly pigmented violet hair wash designed to neutralize yellow and brassy tones while adding moisture and helping protect color-treated blonde, silver, or lightened hair.\u003c\/b\u003e\n\n\u003cp\u003eFormulated with keratin, purple fig extract and iris, this sulfate-free, paraben-free purple shampoo deposits pigment to counteract unwanted warmth and refresh faded color. Use it as part of a regular routine to keep blondes bright, silvers crisp, and highlighted hair looking salon-fresh between appointments. The creamy lather cleanses while delivering toning pigments and conditioning ingredients so hair feels softer, not stripped.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will it reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eMany users see visible neutralization of yellow and orange tones after one use, though depth and speed depend on hair porosity and initial brass levels. For stronger correction, leave the product on a few minutes (monitor closely) or combine with complementary toning products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning after first wash for mild brassiness\u003c\/li\u003e\n  \u003cli\u003eLonger leave time intensifies pigment deposit\u003c\/li\u003e\n  \u003cli\u003eBest results on clean, wet hair with thorough lathering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eThis formula is crafted to balance pigment with moisturizing ingredients so it tones without harsh drying. It contains keratin and botanicals to help smooth strands and is free from parabens and sulfated surfactants, reducing the risk of additional stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin helps reinforce and smooth hair fibers\u003c\/li\u003e\n  \u003cli\u003eHydrating base prevents over-drying typical of some toners\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free to be gentler on color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use OGX purple shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply generously to wet hair, massage to create a lather, then rinse and follow with a conditioner or mask. For targeted correction, leave on 1–5 minutes depending on desired toning intensity and hair sensitivity; always test with a shorter time first.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly or as needed to control brass\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with a moisturizing conditioner\u003c\/li\u003e\n  \u003cli\u003eCombine with OGX Impecca-Blonde toning drops for more control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on naturally blonde or silver hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the purple pigments help maintain cool tones in naturally blonde, silver, and pre-lightened hair. It refreshes color, reduces yellowing, and supports a brighter, more even appearance without the need for frequent salon toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for naturally blonde and gray\/silver tones\u003c\/li\u003e\n  \u003cli\u003eHelps maintain salon-corrected shades between appointments\u003c\/li\u003e\n  \u003cli\u003eWorks on highlights, all-over blonde, and silver hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: OGX Color Care + Impecca-Blonde Purple Shampoo is ideal for anyone with lightened, highlighted, naturally blonde, gray or silver hair who wants an easy at-home toning step. If you’re aiming to reduce yellow tones, refresh fading color, and keep hair feeling hydrated while avoiding harsh sulfates and parabens, this 13 fl. oz. bottle is a practical addition to your weekly haircare routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use OGX purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times per week or as needed; shorten leave time for sensitive hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on color-treated and natural blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for pre-lightened, natural blonde, gray or silver hair to reduce yellow tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OGX","offers":[{"title":"Default Title","offer_id":51486025416937,"sku":"B08LYGFG8B","price":61.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/ogx-impecca-blonde-front-packaging.jpg?v=1783208411","url":"https:\/\/cervaaustralia.com\/products\/ogx-impecca-blonde-purple-shampoo-for-blonde-silver-13-fl-oz-highly-pigmented-sulfate-free-color-care","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}