{"product_id":"ogx-ever-straight-brazilian-keratin-therapy-shampoo-13-oz-sulfate-free-hydrating-oils-for-smooth-shiny-hair","title":"OGX Ever-Straight Brazilian Keratin Therapy Shampoo, 13 oz — Sulfate-Free, Hydrating Oils for Smooth, Shiny Hair","description":"\u003cp\u003e\u003cstrong\u003eOGX Ever-Straightening + Brazilian Keratin Therapy Shampoo is a sulfate-free, paraben-free 13-ounce cleanser formulated with Brazilian keratin, coconut oil, avocado oil and cocoa butter to smooth, hydrate and add shine to all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines keratin-derived protein with rich botanical oils to help detangle, calm the cuticle and leave hair feeling softer and looking glossier. Its coconut, brazil nut and cocoa butter fragrance makes washing a sensorial step while the gentle surfactant system cleans without stripping natural moisture. Use alone or follow with the Ever-Straightening conditioner for a coordinated routine that supports manageability and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo smooth different hair textures?\u003c\/h3\u003e\n\u003cp\u003eKeratin protein works with moisturizing agents to help relax the raised cuticle, making strands lie flatter and appear sleeker. The formula is designed to add slip during washing so hair tangles less and combs more easily afterward.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrazilian keratin protein to help smooth the hair surface\u003c\/li\u003e\n  \u003cli\u003eCoconut oil for added luster and detangling slip\u003c\/li\u003e\n  \u003cli\u003eAvocado oil and cocoa butter to replenish moisture and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses sulfate-free surfactants and avoids parabens, which reduces aggressive stripping of color and moisture compared with harsher cleansers. Regular use with a matching conditioner helps maintain softness and shine without unnecessarily removing color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactant system to be gentler on treated hair\u003c\/li\u003e\n  \u003cli\u003eHydrating oils to counteract drying from chemical services\u003c\/li\u003e\n  \u003cli\u003eIdeal for pairing with Ever-Straightening conditioner to seal the cuticle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a quarter-sized amount to the scalp and work into a lather, focusing on the roots and then distributing through the lengths. Rinse well and follow with the OGX Ever-Straightening + Brazilian Keratin Therapy Conditioner for enhanced smoothing and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a small amount—rich lather requires little product\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp to remove build-up, then rinse fully\u003c\/li\u003e\n  \u003cli\u003eFinish with the complementary conditioner for optimal shine and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and scent can I expect?\u003c\/h3\u003e\n\u003cp\u003eAlongside functional benefits, the shampoo delivers a warm, tropical aroma from coconut, brazil nut and cocoa butter notes. The scent lingers subtly on hair, turning the cleansing step into an enjoyable, aromatic part of your routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy lather with a rich botanical fragrance profile\u003c\/li\u003e\n  \u003cli\u003eScent balances fresh coconut with deeper cocoa and nutty accords\u003c\/li\u003e\n  \u003cli\u003eLeaves a light, pleasant finish without overpowering perfumes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: OGX Ever-Straightening + Brazilian Keratin Therapy Shampoo is suited for anyone seeking smoother, more manageable hair—whether you have naturally curly, wavy, frizzy or chemically straightened strands. It’s a good choice if you want a gentler, moisture-focused cleanse that supports shine and detangling without sulfates, and it pairs well with other OGX products for a complete smoothing regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB004ISW5YY\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OGX Ever-Straight shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses sulfate-free surfactants and is formulated without parabens for gentler cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentler formula is suitable for color-treated hair but pairing with the conditioner helps protect color and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OGX","offers":[{"title":"Default Title","offer_id":51490146648297,"sku":"B004ISW5YY","price":58.62,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/ogx-ever-straight-shampoo-front-packaging.jpg?v=1783314045","url":"https:\/\/cervaaustralia.com\/products\/ogx-ever-straight-brazilian-keratin-therapy-shampoo-13-oz-sulfate-free-hydrating-oils-for-smooth-shiny-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}