{"product_id":"ogx-ever-straight-brazilian-keratin-therapy-shampoo-13-fl-oz-smoothing-frizz-reducing-formula","title":"OGX Ever Straight Brazilian Keratin Therapy Shampoo 13 fl oz — Smoothing, Frizz-Reducing Formula","description":"\u003cp\u003e\u003cstrong\u003eOGX Ever Straight Brazilian Keratin Therapy Shampoo is a 13 fl oz smoothing shampoo formulated to cleanse while helping reduce frizz and nourish strands for visibly sleeker hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends keratin-inspired ingredients with a lightweight cleansing system to help restore manageability and shine to dry, coarse, or unruly hair. Paraben-free and using sulfate-free surfactants, the formula is designed for regular use as part of a smoothing routine. It’s meant to work alongside conditioners and treatments to maintain a straighter, more polished appearance between styling sessions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help control frizz and flyaways?\u003c\/h3\u003e\n\u003cp\u003eThe Ever Straight formula targets surface frizz by smoothing the hair cuticle and adding slip so strands align and reflect light more evenly. Consistent use can improve manageability, making styling quicker and reducing the appearance of puffiness on humid days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin-inspired ingredients smooth cuticle layers for reduced friction.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without stripping natural oils.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning agents help tame flyaways and improve comb-through.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on thick, coarse, or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is formulated to add slip and moisture, which can be especially helpful for thicker or chemically processed hair that tends to resist sleek styling. While it doesn’t chemically relax hair, it supports smoother texture and makes heat-styling and brushing less stressful on strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating elements soften coarse strands for easier styling.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain results when used with keratin treatments or smoothing systems.\u003c\/li\u003e\n  \u003cli\u003eSafe for regular use thanks to gentle, paraben-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo has a warm, tropical fragrance profile combining coconut notes with vanilla and subtle floral highlights for a pleasant lathering experience. For best results, massage into wet hair, rinse, then follow with a compatible conditioner or leave-in treatment to lock in smoothness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm coconut and vanilla-forward scent for an enjoyable wash.\u003c\/li\u003e\n  \u003cli\u003eUse with OGX Ever Straight or Coconut Miracle Oil Conditioner for a full routine.\u003c\/li\u003e\n  \u003cli\u003eApply to wet hair, massage gently, rinse, and repeat if needed for heavy product buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: OGX Ever Straight Brazilian Keratin Therapy Shampoo is ideal for people with dry, frizzy, thick, or hard-to-manage hair who want a gentler cleansing option that supports smoothing and shine. It’s suitable for anyone seeking a paraben-free, sulfate-free surfactant system to maintain straighter-looking styles and improve daily manageability. If you rely on heat styling or have undergone smoothing treatments, this shampoo can help extend the look and feel of those results while leaving hair smelling fresh.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSHAMPOO-Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco\/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090). CONDITIONER-Straight, curly or wavy, this rich formula will leave your locks with a brilliant, luminescent glow.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses sulfate-free surfactants and is formulated to be gentle, making it suitable for most color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for smoothing results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo—daily or every other wash—paired with a matching conditioner for best manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OGX","offers":[{"title":"Default Title","offer_id":51485146808553,"sku":"B01AKGR65A","price":66.73,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/ogx-ever-straight-front-packaging.jpg?v=1783179823","url":"https:\/\/cervaaustralia.com\/products\/ogx-ever-straight-brazilian-keratin-therapy-shampoo-13-fl-oz-smoothing-frizz-reducing-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}