{"product_id":"nyx-professional-makeup-thick-it-stick-it-thickening-brow-mascara-cool-ash-brown-vegan-16h-hold","title":"NYX PROFESSIONAL MAKEUP Thick It Stick It Thickening Brow Mascara — Cool Ash Brown, Vegan 16H Hold","description":"\u003cp\u003e\u003cstrong\u003eNYX PROFESSIONAL MAKEUP Thick It Stick It Thickening Brow Mascara in Cool Ash Brown is a vegan, fiber-infused brow gel that tints, builds and holds brows for up to 16 hours with a natural, thicker finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis tinted eyebrow gel pairs plant-derived fibers with a precise wand to instantly add density, shape and lasting hold without heavy residue. Designed as a mascara-style brow product, it layers smoothly to intensify color and texture while resisting flaking, smudging and transfer. The Cool Ash Brown shade gives a muted, neutral-toned finish suited to cooler hair colors and created to blend with natural brows for everyday wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this brow mascara thicken sparse areas?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains ultra-buildable, hair-like plant fibers that attach to brow hairs and the skin between hairs, creating visible thickness with each coat. Applied layer by layer, the fibers accumulate to mimic natural hair volume for a fuller-looking brow without obvious product buildup. The mascara-style wand lets you target sparse spots precisely, so you can create subtle density or more dramatic fullness depending on preference.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-origin fibers adhere to existing hairs for realistic bulk\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage: apply one to several passes for desired thickness\u003c\/li\u003e\n  \u003cli\u003ePrecision wand reaches roots and tail for even distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my brows in place all day?\u003c\/h3\u003e\n\u003cp\u003eThis brow gel is formulated to set brows with a long-wearing hold that resists flaking, smudging and transfer through daily activity. The texture dries down to a light, natural finish that holds styling without feeling stiff or crunchy when applied appropriately. For extra control, start with small amounts and layer where needed to lock shape and volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16-hour hold for extended wear\u003c\/li\u003e\n  \u003cli\u003eSmudge-, flake-, and transfer-resistant formula\u003c\/li\u003e\n  \u003cli\u003eDries to a flexible finish that keeps brows shaped but natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the Cool Ash Brown shade for the most natural look?\u003c\/h3\u003e\n\u003cp\u003eApply the wand with short, upward strokes through the brow, focusing on sparse areas and the tail for subtle definition. Use light layers, letting the formula set between passes to avoid clumping; build more where you want extra density. Finish by brushing through with a clean spoolie to blend and soften any concentrated product for a lived-in result.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort upward strokes mimic natural hair growth\u003c\/li\u003e\n  \u003cli\u003eLayer gradually, allowing brief drying between coats\u003c\/li\u003e\n  \u003cli\u003eBlend with a spoolie for a seamless, muted ash-brown effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive skin or eco-conscious shoppers?\u003c\/h3\u003e\n\u003cp\u003eThe Thick It Stick It Brow Mascara is vegan and part of NYX PROFESSIONAL MAKEUP's cruelty-free line, making it a good option for shoppers avoiding animal-derived ingredients and testing. While formulated to be gentle, those with highly reactive skin should perform a patch test before full use. The clean, plant-origin fibers reduce reliance on heavier synthetic fillers, aligning with more conscious beauty choices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formula with plant-derived fibers\u003c\/li\u003e\n  \u003cli\u003ePETA-recognized cruelty-free brand credentials\u003c\/li\u003e\n  \u003cli\u003eRecommended patch test for sensitive complexions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This brow mascara is ideal for anyone seeking an easy, mascara-style solution to add natural-looking thickness and color to brows—especially people with fine or sparse hair, those who prefer neutral cool-toned shades, and cruelty-conscious shoppers wanting a buildable, long-wear option without heavy residue. It works well alone for quick styling or layered with pencils and powders for more defined brows.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the brow gel last on my brows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to last up to 16 hours with resistance to flaking, smudging, and transfer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Thick It Stick It Brow Mascara vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this product is vegan and part of NYX PROFESSIONAL MAKEUP's cruelty-free range acknowledged by PETA.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NYX PROFESSIONAL MAKEUP","offers":[{"title":"Default Title","offer_id":51485340926185,"sku":"B09MJ8ZPV2","price":66.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/nyx-thick-it-stick-it-front-package.jpg?v=1783185987","url":"https:\/\/cervaaustralia.com\/products\/nyx-professional-makeup-thick-it-stick-it-thickening-brow-mascara-cool-ash-brown-vegan-16h-hold","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}