{"product_id":"nyx-professional-makeup-smushy-matte-lip-balm-tinted-lip-moisturizer-soft-smile-soft-nude-buildable-hydrating-matte","title":"NYX PROFESSIONAL MAKEUP Smushy Matte Lip Balm Tinted Lip Moisturizer — Soft Smile (Soft Nude), Buildable Hydrating Matte","description":"\u003cp\u003e\u003cstrong\u003eNYX PROFESSIONAL MAKEUP Smushy Matte Lip Balm in Soft Smile delivers a cushiony, buildable wash of soft-focus nude color with a lightweight, diffused matte finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis tinted lip moisturizer blends the comfort of a balm with the look of a soft matte lipstick. Formulated without animal testing and made vegan, the Smushy Matte Lip Balm layers easily for subtle to intensified color while ingredients like mochi rice powder and sugar ceramides help smooth and blur the lip surface. The texture applies like a lip balm but dries to a velvet-like, soft-focus finish that works for everyday looks and on-the-go touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Smushy Matte Lip Balm feel on the lips?\u003c\/h3\u003e\n\u003cp\u003eIt wears like a cushiony lip balm that settles into a soft, blurred matte rather than a flat, drying matte. The lightweight feel keeps lips comfortable for extended wear without heavy waxiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, smushy texture that glides on like a balm\u003c\/li\u003e\n  \u003cli\u003eLightweight formula for comfortable all-day wear\u003c\/li\u003e\n  \u003cli\u003eBuildable color from sheer wash to medium opacity\u003c\/li\u003e\n  \u003cli\u003eSoft-focus finish that minimizes fine lip lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the formula different from regular lipsticks?\u003c\/h3\u003e\n\u003cp\u003eSmushy Matte combines moisturizing actives with a tinted balm delivery, offering hydration and a muted matte look in one product. It’s designed to blur and cushion rather than fully stain or set like a transfer-proof liquid lipstick.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with mochi rice powder for a velvety texture\u003c\/li\u003e\n  \u003cli\u003eSugar ceramides contribute to smoothness and barrier support\u003c\/li\u003e\n  \u003cli\u003eVegan and PETA-recognized cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eNon-sticky, balm-like application that layers easily\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich shades and finishes should I expect from Soft Smile?\u003c\/h3\u003e\n\u003cp\u003eSoft Smile is a soft nude with warm undertones for an everyday neutral look. The Smushy range includes 12 shades across nudes, peaches, blushes, and deeper tones so you can pick a subtle daytime color or layer for evening wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft Smile: gentle warm nude for natural enhancement\u003c\/li\u003e\n  \u003cli\u003e12-shade lineup for variety and mix-and-match options\u003c\/li\u003e\n  \u003cli\u003eSheer-to-buildable coverage to suit different moods\u003c\/li\u003e\n  \u003cli\u003eDiffused matte finish suitable for minimal or full makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and maintain the look?\u003c\/h3\u003e\n\u003cp\u003eApply directly from the bullet for a quick wash of color, or press onto a lip brush for more precision. Reapply as needed; it layers well and can be combined with liners or glosses for dimension.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe one even layer for a natural tint\u003c\/li\u003e\n  \u003cli\u003eBlot or add layers to deepen color intensity\u003c\/li\u003e\n  \u003cli\u003ePair with a lip liner for defined edges or a gloss for shine\u003c\/li\u003e\n  \u003cli\u003eStore in a cool place to preserve texture and payoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a fuss-free lip product that blends hydration with a modern, soft matte appearance, Smushy Matte Lip Balm in Soft Smile is tailored for everyday wearers, makeup minimalists, and anyone who prefers a comfortable, buildable nude that enhances natural lip tone. It suits people seeking vegan, cruelty-free cosmetics and those who like to switch between sheer and slightly stronger finishes without sacrificing comfort.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Dimethicone\/Vinyl Dimethicone Crosspolymer, Dimethicone\/Vinyltrimethylsiloxysilicate Crosspolymer, Barium Sulfate, Polyglyceryl-2 Triisostearate, Tribehenin, Acrylates Copolymer, Peg-10 Dimethicone, Butyrospermum Parkii Butter \/ Shea Butter, Parfum \/ Fragrance, Ceramide Np, Tocopheryl Acetate, Oryza Sativa Powder \/ Rice Powder, Dehydroacetic Acid, Benzyl Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Smushy Matte Lip Balm vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's a vegan formula and NYX is PETA-recognized cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product dry out my lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No; it’s formulated to feel balm-like and includes ingredients that cushion and smooth lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NYX PROFESSIONAL MAKEUP","offers":[{"title":"Default Title","offer_id":51492447748329,"sku":"B0F1P5ZP9Q","price":55.74,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/nyx-smushy-matte-soft-smile-front-packaging.jpg?v=1783363034","url":"https:\/\/cervaaustralia.com\/products\/nyx-professional-makeup-smushy-matte-lip-balm-tinted-lip-moisturizer-soft-smile-soft-nude-buildable-hydrating-matte","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}