{"product_id":"nyx-professional-makeup-smooth-whip-matte-lip-cream-memory-foam-cool-caramel-vegan-long-wear-matte","title":"NYX PROFESSIONAL MAKEUP Smooth Whip Matte Lip Cream — Memory Foam (Cool Caramel), Vegan Long-Wear Matte","description":"\u003cp\u003e\u003cstrong\u003eNYX PROFESSIONAL MAKEUP Smooth Whip Matte Lip Cream in Memory Foam (Cool Caramel) is a vegan, long-wear liquid lipstick that delivers a smooth, creamy matte finish with nourishing shea and cocoa butters.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lip cream blends high-impact pigment with a whipped, cushiony texture that glides on evenly to mask surface lines and provide a velvety matte look. Formulated to be cruelty-free and vegan, Memory Foam is a cool caramel neutral that offers one-swipe color payoff while feeling soft and moisturized rather than stiff or drying.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lip cream feel and wear throughout the day?\u003c\/h3\u003e\n\u003cp\u003eThe whipped formula is designed to feel lightweight and cushiony, giving a smooth sensation instead of a tight matte finish. It settles into a comfortable matte that resists feathering and maintains color intensity for hours with minimal transfer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped, mousse-like texture for easy, even application\u003c\/li\u003e\n  \u003cli\u003eContains shea and cocoa butters to help keep lips supple\u003c\/li\u003e\n  \u003cli\u003eScoop-style applicator hugs lip contours for precise coverage\u003c\/li\u003e\n  \u003cli\u003eOne-swipe high pigment minimizes reapplication\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Memory Foam look natural or dramatic?\u003c\/h3\u003e\n\u003cp\u003eMemory Foam (Cool Caramel) sits in the neutral-to-warm range, giving a polished, everyday caramel hue that complements many skin tones. It provides a full-color matte finish without being overly bold, making it versatile for both subtle daytime looks and layered evening makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutral-caramel shade for versatile wear\u003c\/li\u003e\n  \u003cli\u003eMatte finish with a soft, non-flat appearance\u003c\/li\u003e\n  \u003cli\u003ePairs well with both bold eye makeup and minimalist looks\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage—one swipe for quick wear, additional layers for intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove the Smooth Whip Matte Lip Cream?\u003c\/h3\u003e\n\u003cp\u003eUse the scoop applicator to outline and fill lips in a single pass for smooth coverage. To remove, use an oil-based cleanser or makeup remover to dissolve the pigment fully while preserving lip moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the wand for precise lines and even fill\u003c\/li\u003e\n  \u003cli\u003eBlot lightly for a more diffused look or layer for full opacity\u003c\/li\u003e\n  \u003cli\u003eRemove with oil-based remover or cleansing balm for best results\u003c\/li\u003e\n  \u003cli\u003eExfoliate and moisturize lips regularly to maintain a smooth base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ethical and ingredient details should I know?\u003c\/h3\u003e\n\u003cp\u003eThis product is formulated without animal testing and is PETA-recognized as cruelty-free. The formula includes moisturizing butters but remains vegan, so it avoids animal-derived ingredients while focusing on smoothness and color payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePETA-certified cruelty-free brand\u003c\/li\u003e\n  \u003cli\u003eVegan formulation—no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eInfused with shea and cocoa butters for added comfort\u003c\/li\u003e\n  \u003cli\u003ePart of NYX PROFESSIONAL MAKEUP’s comprehensive lip line\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The Smooth Whip Matte Lip Cream in Memory Foam is ideal for anyone seeking a comfortable matte lipstick that looks polished without feeling dry—perfect for makeup lovers who want strong pigment, a soft whipped texture, and ethical credentials. It suits everyday wearers, professional makeup users who need reliable one-swipe coverage, and anyone who prefers plant-derived moisturizers in their lip color.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lip cream vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. NYX Smooth Whip Matte Lip Cream is vegan and PETA-recognized as cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the liquid lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based cleanser or makeup remover to dissolve the formula easily without rubbing harshly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NYX PROFESSIONAL MAKEUP","offers":[{"title":"Default Title","offer_id":51491753984233,"sku":"B0BDPVDPPX","price":53.74,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/nyx-memory-foam-front-packaging.jpg?v=1783344612","url":"https:\/\/cervaaustralia.com\/products\/nyx-professional-makeup-smooth-whip-matte-lip-cream-memory-foam-cool-caramel-vegan-long-wear-matte","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}