{"product_id":"nyx-professional-makeup-on-the-rise-volume-liftscara-mascara-black-matte-finish-lift-volume","title":"NYX PROFESSIONAL MAKEUP On The Rise Volume Liftscara Mascara — Black, Matte Finish, Lift \u0026 Volume","description":"\u003cp\u003e\u003cstrong\u003eNYX PROFESSIONAL MAKEUP On The Rise Volume Liftscara is a matte-black mascara designed to build visible lift and dramatic volume in just a few strokes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, ultra-pigmented formula coats lashes in rich matte black while an engineered elastomer brush raises and fans each lash for an elevated, full-bodied look. The applicator combines an hourglass and rounded profile to reach roots, separate hairs and add concentrated pigment without clumping. The result is bold, lifted lashes that enhance eye shape whether you want a natural boost or a high-impact finish.\u003c\/p\u003e\n\n\u003ch3\u003eWhat can I expect this mascara to do for my lashes?\u003c\/h3\u003e\n\u003cp\u003eExpect instant definition, amplified thickness and upward lift after applying a few coats. The formulation clings to each lash for visible volume and a matte finish that photographs well. Independent testing reported high rates of immediate volume and lift among participants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers intense matte black color for bold definition\u003c\/li\u003e\n  \u003cli\u003eBuilds thickness without heavy residue or flaking\u003c\/li\u003e\n  \u003cli\u003eCreates noticeable lift and separation in one to three coats\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the applicator shape influence results?\u003c\/h3\u003e\n\u003cp\u003eThe hybrid hourglass-rounded elastomer brush is engineered to reach both root and tip, distributing product evenly and fanning lashes outward. Its flexible head helps layer pigment while maintaining lash separation to avoid clumps. The shape is particularly useful for lifting inner and outer corner lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHourglass contour captures and coats multiple lashes at once\u003c\/li\u003e\n  \u003cli\u003eRounded tip reaches short or corner lashes for complete coverage\u003c\/li\u003e\n  \u003cli\u003eElastomer material provides precise control and buildable application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula comfortable for daily wear and long looks?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight texture is formulated for day-to-night wear and can be layered for added drama without weighing lashes down. Its matte finish reduces shine for a modern, high-impact look. Because it adheres well, expect minimal flaking throughout typical wear periods.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight and buildable for subtle or dramatic styles\u003c\/li\u003e\n  \u003cli\u003eMatte finish reduces unwanted shine and emphasizes shape\u003c\/li\u003e\n  \u003cli\u003eFormulated to resist smudging and flaking during normal wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I remove this mascara safely?\u003c\/h3\u003e\n\u003cp\u003eRemove with a gentle oil-based or bi-phase eye makeup remover to dissolve pigment without rubbing. Soak a cotton pad briefly, hold it against closed lashes to loosen product, then wipe downward. Avoid tugging to protect natural lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse oil or bi-phase removers for efficient, gentle removal\u003c\/li\u003e\n  \u003cli\u003ePress-and-hold method loosens pigment, then wipe away\u003c\/li\u003e\n  \u003cli\u003eFollow with a mild cleanser to remove residue from the eye area\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: On The Rise Volume Liftscara suits anyone seeking instant lift and bold matte black volume—from minimalists who want a defined everyday lash to makeup lovers pursuing a dramatic eye. It's ideal for users who prefer buildable, easy-to-control application and a cruelty-free brand commitment. If you want pronounced lift, clump-free volume and a modern matte finish, this mascara is designed to deliver those effects while integrating smoothly into your existing eye makeup routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFor most recent ingredient list, please refer to packaging. AQUA \/ WATER \/ EAU, SYNTHETIC BEESWAX, POLYETHYLENE, GLYCERYL STEARATE, POLYURETHANE-35, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, ORYZA SATIVA CERA \/ RICE BRAN WAX, STEARIC ACID, PALMITIC ACID, POLYBUTENE, VP\/EICOSENE COPOLYMER, COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA, AMINOMETHYL PROPANOL, HYDROXYETHYLCELLULOSE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL. MAY CONTAIN \/ PEUT CONTENIR (+\/-): CI 77499 \/ IRON OXIDES.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. NYX PROFESSIONAL MAKEUP is certified cruelty-free and does not test on animals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it flake during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the lightweight, adherent formula is designed to minimize flaking under normal wear conditions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NYX PROFESSIONAL MAKEUP","offers":[{"title":"Default Title","offer_id":51486010966249,"sku":"B07SC5C6X8","price":64.32,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/nyx-on-the-rise-front-packaging.jpg?v=1783208008","url":"https:\/\/cervaaustralia.com\/products\/nyx-professional-makeup-on-the-rise-volume-liftscara-mascara-black-matte-finish-lift-volume","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}