{"product_id":"nyx-professional-makeup-fat-matte-lipstick-crayon-plushin-plum-soft-plum-creamy-long-wear-matte-comfort","title":"NYX PROFESSIONAL MAKEUP Fat Matte Lipstick Crayon Plushin' Plum (Soft Plum) — Creamy, Long‑Wear Matte Comfort","description":"\u003cp\u003e\u003cstrong\u003eNYX PROFESSIONAL MAKEUP Fat Matte Lipstick in Plushin' Plum is a creamy, whipped matte lip crayon that delivers buildable, pigmented color without the dry, cracking finish of traditional mattes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for people who want the look of matte lips with the comfort of a balm, this fat-format lip crayon glides on smoothly and fills fine lines while leaving a velvety, long-wearing finish. The formula blends tapioca powders and raspberry oil for a soft texture and a subtle fruity scent, and it’s vegan and PETA-certified cruelty-free. Plushin' Plum is a soft, wearable deep plum shade that works for daily wear, evenings out, and layered looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lipstick avoid the typical dry, flaky matte feel?\u003c\/h3\u003e\n\u003cp\u003eThe Fat Matte uses a whipped, fluffy base that reduces tugging and prevents settling into lip lines. Lightweight emollients keep the color comfortable, so lips feel soft rather than tight even after hours of wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped texture that minimizes dragging during application\u003c\/li\u003e\n  \u003cli\u003eRaspberry oil gives a smoothing, moisturizing sensation\u003c\/li\u003e\n  \u003cli\u003eTapioca powders provide a matte look without absorbing all moisture\u003c\/li\u003e\n  \u003cli\u003eBuildable pigments let you control intensity without layering thick product\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Plushin' Plum stay put through a busy day?\u003c\/h3\u003e\n\u003cp\u003eThis shade is formulated for long-lasting color that resists light transfer and keeps a matte finish without constant touch-ups. It’s pigmented enough to maintain coverage but still blends smoothly when you want to soften edges or blot for a stain effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh pigment load for lasting coverage\u003c\/li\u003e\n  \u003cli\u003eBuildable formula lets you go from sheer to full opacity\u003c\/li\u003e\n  \u003cli\u003eLayer well under or over lip liners and glosses\u003c\/li\u003e\n  \u003cli\u003eFade-resistant finish that keeps shape and color tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and pair this lip crayon for a polished look?\u003c\/h3\u003e\n\u003cp\u003eApply directly from the crayon for an effortless swipe or use a lip brush for sharper edges. For more definition and longevity, outline with a matching liner or use a duck plump liner stain as a base before applying the Fat Matte crayon.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect application for quick, soft-edge coverage\u003c\/li\u003e\n  \u003cli\u003eUse lip liner to sharpen and prevent feathering\u003c\/li\u003e\n  \u003cli\u003eLayer a dab of gloss in the center for dimension, if desired\u003c\/li\u003e\n  \u003cli\u003eKeep in a makeup bag for easy reapplication on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for everyday wear or special occasions?\u003c\/h3\u003e\n\u003cp\u003ePlushin' Plum offers a versatile plum tone that translates easily from daytime to evening looks. It suits a range of skin tones and can be intensified for formal events or blotted for a more understated daytime finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutral-enough plum for office-friendly wear\u003c\/li\u003e\n  \u003cli\u003eDeepens nicely for evening and photos\u003c\/li\u003e\n  \u003cli\u003eWorks well with both minimal and full-face makeup routines\u003c\/li\u003e\n  \u003cli\u003eCompact, click-up crayon fits most makeup bags and travel kits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Makeup lovers who want modern matte lips without the discomfort of classic drying formulas. Ideal for teens, trend-focused creatives, professionals, and anyone seeking an easy-to-use, highly pigmented matte crayon that smooths lines and stays comfortable for hours. Plushin' Plum is especially good for those who prefer a soft plum shade that’s adaptable across looks and occasions.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA Matte That Doesn't Crack: A comfortable, creamy matte finish without dryness.\u003c\/li\u003e\n  \u003cli\u003eRange of Shades: Choose from 17 creamy options to complement any skin tone and style.\u003c\/li\u003e\n  \u003cli\u003eLip-Loving Ingredients: Infused with raspberry oil and tapioca powder for scent and smoothness.\u003c\/li\u003e\n  \u003cli\u003eClean and Cruelty-Free: Vegan formula from a PETA-recognized brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e2062286 - INGREDIENTS: DIMETHICONE • ISONONYL ISONONANOATE • BIS-HYDROXYETHOXYPROPYL DIMETHICONE • MICA • SILICA • AQUA \/ WATER \/ EAU • DIISOSTEARYL MALATE • CI 15850 \/ RED 7 LAKE • SYNTHETIC WAX • DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER • VP\/HEXADECENE COPOLYMER • PARAFFIN • CI 77891 \/ TITANIUM DIOXIDE • CI 77491 \/ IRON OXIDES • CETYL PEG\/PPG-10\/1 DIMETHICONE • DIMETHICONE CROSSPOLYMER • CI 77499 \/ IRON OXIDES • C20-40 ALCOHOLS • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • PHENOXYETHANOL • AROMA \/ FLAVOR • POLYETHYLENE • TAPIOCA STARCH • TOCOPHERYL ACETATE • RUBUS IDAEUS SEED OIL \/ RASPBERRY SEED OIL • HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL • ALUMINUM HYDROXIDE • BENZYL ALCOHOL • CI 19140 \/ YELLOW 5 LAKE • CI 77492 \/ IRON OXIDES • BENZALDEHYDE • VANILLIN • TOCOPHEROL (F.I.L. N70078560\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Fat Matte Vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and NYX is recognized by PETA as a cruelty-free brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I make the color last longer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Prep with a matching liner or Duck Plump Liner Stain, blot between layers, and apply thin buildable coats.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NYX PROFESSIONAL MAKEUP","offers":[{"title":"Default Title","offer_id":51486239162601,"sku":"B0FZCFCX6Y","price":63.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/nyx-fat-matte-front-packaging-plushin-plum.jpg?v=1783212362","url":"https:\/\/cervaaustralia.com\/products\/nyx-professional-makeup-fat-matte-lipstick-crayon-plushin-plum-soft-plum-creamy-long-wear-matte-comfort","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}