{"product_id":"nuva-botanicals-purple-shampoo-for-blondes-6-8-fl-oz-sulfate-free-toner-with-vitamin-b5-that-neutralizes-brassiness","title":"Nuva Botanicals Purple Shampoo for Blondes — 6.8 fl oz sulfate-free toner with Vitamin B5 that neutralizes brassiness","description":"\u003cp\u003e\u003cstrong\u003eNuva Botanicals Purple Shampoo is a sulfate-free toning shampoo that neutralizes brassy yellow and orange tones to refresh blonde, silver, and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you keep blond, bleached, platinum, or gray hair, this 6.8 fl oz purple shampoo works as an easy at-home toner to maintain cool, vibrant color between salon visits. Enriched with vitamin B5 and moisturizing agents, the formula aims to reduce brassiness while adding shine and softness without harsh sulfates. Use it as part of a regular color-care routine to slow the return of warm undertones and help hair look salon-fresh longer.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this purple shampoo reduce brassy tones?\u003c\/h3\u003e\n\u003cp\u003eMost users notice a visible reduction in yellow and orange hues after one to three uses, depending on hair porosity and how brassy the color is. For best results, leave the shampoo on for 1–5 minutes; longer exposure deepens toning, while shorter rinses give subtler results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and lather evenly from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eRinse after 1–5 minutes based on desired toning strength.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency: once weekly for maintenance, more often for stronger toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out or damage color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is sulfate-free and includes hydrating ingredients to help preserve moisture and reduce friction, so it’s formulated to be gentler than conventional clarifying shampoos. While any purple pigment can slightly alter tones if overused, this product balances toning with conditioning to minimize dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing to protect color and reduce stripping.\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 and moisturizers help maintain softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eUse as directed to avoid over-toning or buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate Nuva Botanicals Purple Shampoo into my routine?\u003c\/h3\u003e\n\u003cp\u003eSwap your regular shampoo for this purple formula once or twice a week, or use it whenever brassy tones appear. Combine with a nourishing conditioner or weekly mask to lock in moisture after toning and keep hair smooth and resilient.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly for maintenance; increase frequency for stronger toning.\u003c\/li\u003e\n  \u003cli\u003ePair with a hydrating conditioner after rinsing to reseal cuticles.\u003c\/li\u003e\n  \u003cli\u003eFollow less frequent use on fragile or highly porous hair to prevent buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for different blonde and gray shades?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s formulated to suit natural blondes, highlights, full-bleach blondes, silver, and gray hair by targeting warm pigments without heavily depositing unnatural color. Results vary by starting shade and hair condition; perform a short test application if you have very light or highly porous hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on natural, highlighted, and chemically treated blonde or gray hair.\u003c\/li\u003e\n  \u003cli\u003eAdjust contact time to match hair porosity and desired coolness.\u003c\/li\u003e\n  \u003cli\u003ePatch test first on sensitive or previously damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Nuva Botanicals Purple Shampoo is designed for anyone who wants to keep blonde, bleached, silver, or gray hair looking cooler and less brassy between salon visits. It’s suited to people seeking a sulfate-free option with moisturizing benefits and those who prefer a gentle at-home toner that restores shine and softness without excessive drying.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Nuva Botanicals Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly for maintenance, more often for stronger toning. Adjust based on hair porosity and desired coolness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated or bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is formulated for color-treated and chemically processed hair while adding moisture and reducing brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nuva Botanicals","offers":[{"title":"Default Title","offer_id":51486988894441,"sku":"B0D2BLB5CF","price":59.84,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/nuva-botanicals-purple-shampoo-front-bottle.jpg?v=1783250450","url":"https:\/\/cervaaustralia.com\/products\/nuva-botanicals-purple-shampoo-for-blondes-6-8-fl-oz-sulfate-free-toner-with-vitamin-b5-that-neutralizes-brassiness","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}