{"product_id":"noughty-wave-hello-curl-defining-shampoo-for-curly-wavy-hair-250ml-97-natural-sulphate-free","title":"Noughty Wave Hello Curl Defining Shampoo for Curly \u0026 Wavy Hair, 250ml — 97% Natural Sulphate-Free","description":"\u003cp\u003e\u003cstrong\u003eNoughty Wave Hello Curl Defining Shampoo is a 97% natural, vitamin-rich shampoo designed to gently cleanse and enhance curls and waves while reducing frizz without sulphates or silicones.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight shampoo is formulated to prepare, define and refresh curly and wavy hair using plant-based extracts, avocado oil and Noughty’s curl-optimising QuinOxy. It aims to remove build-up while maintaining natural moisture balance, leaving hair softer, bouncier and easier to style. The vegan, cruelty-free formula avoids parabens, petrochemicals and harsh surfactants so it’s suited to routine use for textured hair types.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo support curl definition during washing?\u003c\/h3\u003e\n\u003cp\u003eThe Wave Hello formula combines gentle cleansers with conditioning botanicals that smooth the hair cuticle and enhance natural curl pattern without stripping oils. QuinOxy helps provide light hold and separation, while sea kelp and avocado oil add hydration and slip so curls clump and shape during rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGently removes dirt and light product build-up without harsh sulphates\u003c\/li\u003e\n  \u003cli\u003eSea kelp extract boosts hydration for improved curl elasticity\u003c\/li\u003e\n  \u003cli\u003eAvocado oil delivers slip for detangling and reduced breakage\u003c\/li\u003e\n  \u003cli\u003eQuinOxy offers curl-optimising control and definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it reduce frizz and help with daily styling?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo helps control frizz by smoothing and sealing the hair surface with natural emollients and sea botanicals. Used as a regular cleanser and primer before applying leave-in products, it creates a smoother base for styling and touch-ups, giving curls a more controlled look throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-derived oils tame flyaways and add shine\u003c\/li\u003e\n  \u003cli\u003eHydrating botanicals fight humidity-related frizz\u003c\/li\u003e\n  \u003cli\u003eWorks well as a prep step for curl creams or gels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this gentle enough for everyday or coloured textured hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the sulphate-free, silicone-free formulation prioritises gentle cleansing and moisture retention, making it suitable for frequent use on natural, permed or colour-treated curls. Its mild ingredients reduce fade risk compared with harsher detergents and help maintain hair softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulphate-free surfactants cleanse without aggressive stripping\u003c\/li\u003e\n  \u003cli\u003eNo silicones or parabens that can build up or weigh hair down\u003c\/li\u003e\n  \u003cli\u003eSafe for coloured curls when paired with a colour-safe conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience should I expect in shower?\u003c\/h3\u003e\n\u003cp\u003eExpect a lightweight lather that rinses cleanly, with a fresh, mild scent and a slip that eases detangling. Hair feels softer to the touch after rinsing, with improved coil separation and less friction for styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight foam that disperses easily through curls\u003c\/li\u003e\n  \u003cli\u003eSubtle, natural fragrance profile from botanical extracts\u003c\/li\u003e\n  \u003cli\u003ePost-rinse softness and improved manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Noughty Wave Hello Curl Defining Shampoo suits anyone with wavy to coily hair looking for a plant-forward, cruelty-free cleanser that enhances curl shape and reduces frizz without harsh chemicals. It's a practical choice for people who wash their hair regularly, those with colour-treated curls seeking gentler care, and anyone wanting a natural ingredient blend to prepare hair for styling and refresh days.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Phenoxyethanol, Sodium Methyl Isethionate, Polyquaternium-6, Coconut Acid, Lauryl Glucoside, Potassium Sorbate, Sodium Lauroyl Sarcosinate, Coco-Glucoside, Sodium Cocoate, Glycol Distearate, Fragrance (Parfum), Trisodium Ethylenediamine Disuccinate, Chondrus Crispus Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Sodium Chloride, Laminaria Digitata Extract, Oryza Sativa (Rice) Seed Water, Saccharomyces Ferment, Fructose, Crithmum Maritimum Extract, Pentylene Glycol, Avena Strigosa Seed Extract, Sodium Citrate, Lecithin, Lactobacillus Ferment, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Wave Hello safe for colour-treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulphate-free, silicone-free formula gently cleanses without aggressive stripping, making it suitable for coloured textured hair when paired with a conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for regular use; frequency depends on your hair’s oiliness and styling routine, typically 2–4 times weekly for most curl types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":51486291853545,"sku":"B078W6ZJQK","price":66.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/noughty-wave-hello-front-bottle_c66ccd7d-2f14-41fa-91ee-7a44f0207ca0.jpg?v=1783214537","url":"https:\/\/cervaaustralia.com\/products\/noughty-wave-hello-curl-defining-shampoo-for-curly-wavy-hair-250ml-97-natural-sulphate-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}