{"product_id":"no7-lash-impact-mascara-black-7ml-volumizing-formula-with-oversized-cone-brush-for-false-lash-lift","title":"No7 Lash Impact Mascara — Black 7ml, Volumizing Formula with Oversized Cone Brush for False‑Lash Lift","description":"\u003cp\u003e\u003cstrong\u003eNo7 Lash Impact Mascara in Black builds dramatic volume and length with a fast-drying, smudge-resistant formula and oversized cone brush for a false-lash finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to amplify lashes without clumping or flaking, this 7ml mascara uses a volumizing formula and a specially shaped applicator to coat each lash from root to tip. The fast-dry, smudge-free composition aims to provide intense black pigment and lift that looks like false lashes while remaining easy to remove at the end of the day. Below you'll find concise answers to common shopper questions, plus practical details on application and benefits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does No7 Lash Impact create a false-lash effect?\u003c\/h3\u003e\n\u003cp\u003eThe combination of a volumizing formula and an oversized cone brush separates and thickens lashes while adding length. The brush shape concentrates product at the base for lift, then fans out toward the tip to build volume without clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVolumizing pigments for intense black payoff.\u003c\/li\u003e\n  \u003cli\u003eOversized cone brush reaches inner and outer lashes easily.\u003c\/li\u003e\n  \u003cli\u003eFormula balances thickness with lash separation.\u003c\/li\u003e\n  \u003cli\u003eSingle-coat coverage delivers noticeable drama.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara smudge or flake during wear?\u003c\/h3\u003e\n\u003cp\u003eNo7 Lash Impact is formulated to resist smudging and flaking for cleaner wear throughout the day. The fast-drying texture reduces transfer and helps maintain definition even in normal daily conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-dry composition minimizes smudging soon after application.\u003c\/li\u003e\n  \u003cli\u003eClump- and flake-resistant finish preserves lash shape.\u003c\/li\u003e\n  \u003cli\u003eStable pigment adhesion for longer-lasting black color.\u003c\/li\u003e\n  \u003cli\u003eWorks well under eye makeup without excessive fallout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the mascara for best results?\u003c\/h3\u003e\n\u003cp\u003eStart at the roots and wiggle the oversized cone brush upward in a zig-zag motion to evenly distribute product and build volume. Focus on the base of the lashes for lift, then sweep to the tips to extend length and separate individual hairs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage brush at the lash root for instant lift.\u003c\/li\u003e\n  \u003cli\u003eZig-zag through mid-lengths to avoid clumping.\u003c\/li\u003e\n  \u003cli\u003eUse the tapered tip to reach inner and lower lashes.\u003c\/li\u003e\n  \u003cli\u003eLayer one or two coats for added volume without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the brush and formula different from other mascaras?\u003c\/h3\u003e\n\u003cp\u003eThe oversized cone applicator combines broad surface coverage with a tapered end for precision, so you get volume and detail in one tool. The balanced formula is engineered to be thick enough for impact yet smooth enough to prevent spidery lashes or flakes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCone shape targets both full coverage and precise application.\u003c\/li\u003e\n  \u003cli\u003eBrush fibers separate lashes while depositing buildable product.\u003c\/li\u003e\n  \u003cli\u003eFormula fast-dries to secure lashes without stiffness.\u003c\/li\u003e\n  \u003cli\u003eDesigned for even application from root to tip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? No7 Lash Impact Mascara is suited for anyone seeking bold, false-lash-like volume and longer-looking lashes without heavy clumping or midday smudging. It fits well into everyday and special-occasion routines for users who want dramatic black pigment, quick drying time, and a brush that handles both volume and precision.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Paraffin, Potassium cetyl phosphate, Cera alba (Beeswax), Acacia senegal gum, Copernicia cerifera (Carnauba) wax, Cetearyl alcohol, Glycerin, Argania spinosa kernel oil, Phenoxyethanol, Tocopheryl acetate, PEG\/PPG-17\/18 dimethicone, Steareth-21, Sodium polyacrylate, Hydroxyethylcellulose, Panthenol, Methylparaben, Dimethicone, Ethylparaben, Polyquaternium-10, Hydrolyzed keratin, Tetrasodium EDTA, Sodium chloride, Sodium acetate, Sorbic acid, Octadecyl di-t-butyl-4-hydroxyhydrocinnamate, Isopropyl alcohol, CI 77499 (Iron oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is No7 Lash Impact Mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No7 Lash Impact is fast-drying and smudge-resistant but not labeled as waterproof; use a waterproof formula if you need full water resistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats should I apply for a false-lash look?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: One to two coats typically deliver a false-lash effect; start with one coat at the roots and add a second on outer lashes for extra drama.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"No7","offers":[{"title":"Default Title","offer_id":51486800511209,"sku":"B09T3MSPGS","price":59.03,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/no7-lash-impact-front-packaging_85bd8472-649e-4a41-811a-fc310cee8e5d.jpg?v=1783240377","url":"https:\/\/cervaaustralia.com\/products\/no7-lash-impact-mascara-black-7ml-volumizing-formula-with-oversized-cone-brush-for-false-lash-lift","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}