{"product_id":"nioxin-age-defense-shampoo-50-ml-anti-aging-scalp-cleanser-for-thicker-stronger-hair-color-safe","title":"NIOXIN Age Defense Shampoo 50 mL — Anti-Aging Scalp Cleanser for Thicker, Stronger Hair, Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eNIOXIN Age Defense Shampoo is a scalp-purifying, anti-aging formula that helps reduce visible hair loss while improving fullness, shine, and scalp health.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair showing early signs of aging and greying, this concentrated 50 mL bottle brings NIOXIN’s scalp-focused science to daily cleansing. The shampoo removes buildup and pollutants, supports a healthier scalp environment with the Nutractive+ Complex containing niacinamide, and is formulated to be gentle on color-treated hair. It’s free from sulfates, parabens, and silicones and is dermatologically tested for routine use across hair types.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo address early signs of hair aging?\u003c\/h3\u003e\n\n\u003cp\u003eThis formula targets surface factors associated with aging hair—like dullness, thinning appearance, and greying—by cleansing and revitalizing the scalp and strands. It doesn’t promise to reverse biological aging but aims to create the conditions for hair to look fuller and more resilient.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDetoxifying cleansing removes debris and product buildup from the scalp and hair.\u003c\/li\u003e\n  \u003cli\u003eNutractive+ Complex with niacinamide supports scalp comfort and barrier function.\u003c\/li\u003e\n  \u003cli\u003eIngredients chosen to boost visible fullness and restore natural luster.\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested and color-safe for routine use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo reduce visible hair fall during washing?\u003c\/h3\u003e\n\n\u003cp\u003eRegular use can help reduce the appearance of hair loss by strengthening the scalp environment and minimizing residue that can weigh hair down. While results vary, users often notice less shedding and improved strand strength when combined with a consistent regimen.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCleansing action helps prevent follicle-clogging buildup that can make hair look sparse.\u003c\/li\u003e\n  \u003cli\u003eFormulation supports stronger-feeling hair to reduce breakage during styling.\u003c\/li\u003e\n  \u003cli\u003eWorks best as part of the NIOXIN Age Defense system for multi-step care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated and daily use?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the shampoo is color-safe and formulated without sulfates, parabens, and silicones, making it suitable for frequent use on most hair types. Its gentle cleansing profile aims to preserve color vibrancy while maintaining scalp health.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree from harsh sulfates that can strip color.\u003c\/li\u003e\n  \u003cli\u003eParaben- and silicone-free for lighter, residue-free feel.\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested to reduce irritation risk with everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this 50 mL bottle for best results?\u003c\/h3\u003e\n\n\u003cp\u003eMassage a small amount into wet scalp and hair, lather, then rinse thoroughly; repeat if needed. For visible benefits, integrate it into a regular haircare routine and follow with a compatible conditioner or treatment from the NIOXIN Age Defense range.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, focusing on the scalp to clear impurities.\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with a conditioner for added moisture and manageability.\u003c\/li\u003e\n  \u003cli\u003eUse consistently; combine with NIOXIN treatments for a 360 approach to fuller-looking hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: NIOXIN Age Defense Shampoo 50 mL is formulated for adults noticing early hair-aging signs—thinning appearance, loss of shine, greying, or scalp buildup—and anyone seeking a gentle, color-safe daily cleanser that promotes fuller-looking hair. It suits all hair types and those who prefer science-backed skincare ingredients like niacinamide in haircare.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eShampoo: AQUA\/WATER\/EAU, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, CAFFEINE, SANDALORE, SODIUM BENZOATE, CITRIC ACID, MENTHA ARVENSIS LEAF OIL, PANTHENOL, SALICYLIC ACID, LAURIC ACID, NIACINAMIDE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, METHYLPARABEN, POLYQUATERNIUM-10, MENTHA PIPERITA (PEPPERMINT) OIL, SODIUM HYDROXIDE, LIMONENE, BIOTIN, ALCOHOL, TOCOPHEROL, SODIUM CITRATE, SODIUM CHLORIDE, SODIUM XYLENESULFONATE. Serum: Alcohol Denat., Aqua\/Water\/Eau, Niacinamide, Caffeine, Sandalore, Parfum\/Fragrance, Lauric Acid, PEG-40 Hydrogenated Castor Oil, PEG-35 Castor Oil, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Alcohol, Linalool, Tocopherol, Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is NIOXIN Age Defense Shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free of sulfates, parabens, and silicones to help preserve dye vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the 50 mL bottle?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; consistent use with the Age Defense range gives best visible fullness and scalp benefits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NIOXIN","offers":[{"title":"Default Title","offer_id":51487268733161,"sku":"B0G84SW6FW","price":58.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/nioxin-age-defense-front-bottle_9c66943b-6096-4d5c-bca3-4731ac8e979c.jpg?v=1783265373","url":"https:\/\/cervaaustralia.com\/products\/nioxin-age-defense-shampoo-50-ml-anti-aging-scalp-cleanser-for-thicker-stronger-hair-color-safe","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}