{"product_id":"neuma-neu-moisture-hydrating-shampoo-8-5-oz-sulfate-free-shea-butter-argan-oil-for-dry-or-color-treated-hair","title":"NEUMA Neu Moisture Hydrating Shampoo 8.5 oz — Sulfate-Free, Shea Butter \u0026 Argan Oil for Dry or Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eNeuma Neu Moisture Shampoo is a sulfate-free hydrating cleanser that replenishes dry, frizz-prone hair with shea butter, argan oil, and hydrolyzed vegetable protein for softer, shinier, more manageable strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to gently remove buildup while restoring moisture balance, this 8.5 fl. oz. bottle is designed for all hair types—especially dry, chemically treated, or textured hair that needs extra hydration without harsh detergents. The coconut-derived surfactants clean effectively but lightly, while a blend of shea butter and argan oil helps lock in moisture and reduce frizz. Neuma’s vegan, planet-minded approach also means the product is free of sulfates, parabens, artificial dyes, and synthetic fragrances, and is produced using renewable energy and post-consumer resin packaging.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eNeuma Neu Moisture Shampoo uses gentle, water-soluble cleansers sourced from coconut that remove oils and residues without stripping natural moisture. Lightweight emollients like argan oil and shea butter replenish hydration while hydrolyzed vegetable protein supports elasticity and reduces breakage. The result is hair that feels softer and appears shinier without heavy buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ecoconut-derived surfactants cleanse mildly and rinse clean\u003c\/li\u003e\n  \u003cli\u003eargan oil imparts shine and softness without greasiness\u003c\/li\u003e\n  \u003cli\u003eshea butter seals moisture and helps control frizz\u003c\/li\u003e\n  \u003cli\u003ehydrolyzed vegetable protein strengthens hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Neuma Neu Moisture Shampoo safe for color-treated and curly hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this formula is color-safe and free of sulfates that can accelerate color fade. It’s also appropriate for curly and textured hair, where gentle cleansing and added hydration help maintain curl definition and reduce frizz. Use regularly to support color longevity and manageability without harsh ingredients.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003esulfate-free base protects hair color\u003c\/li\u003e\n  \u003cli\u003ehydrating actives help preserve curl shape and reduce frizz\u003c\/li\u003e\n  \u003cli\u003egentle enough for chemically treated strands\u003c\/li\u003e\n  \u003cli\u003esuitable for daily or routine use depending on hair needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat environmental and ingredient standards does this shampoo meet?\u003c\/h3\u003e\n\n\u003cp\u003eNeuma emphasizes sustainability and transparency: bottles are made with 100% post-consumer resin, production uses wind power, and a tree is planted for retail bottle sales. The formula avoids 16 questionable ingredients plus parabens, synthetic fragrances, artificial dyes, gluten, and soy, and the product is vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003epackaging: 100% post-consumer resin bottles\u003c\/li\u003e\n  \u003cli\u003emanufacturing: wind-powered processes\u003c\/li\u003e\n  \u003cli\u003eethical: vegan, cruelty-free, Prop 65 compliant\u003c\/li\u003e\n  \u003cli\u003eimpact: one tree planted per retail bottle sold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount to wet hair, lather gently from roots to ends, and rinse thoroughly. For added benefit, follow with a Neuma conditioner or mask targeted to your hair needs. Adjust frequency—daily for moderate build-up or every other wash for drier hair—to preserve moisture and manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ewet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003emassage gently to distribute and emulsify\u003c\/li\u003e\n  \u003cli\u003erinse well and pair with a hydrating conditioner\u003c\/li\u003e\n  \u003cli\u003euse less frequently if hair feels overly soft or limp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Neuma Neu Moisture Shampoo is crafted for anyone seeking a gentle, effective hydrating cleanser—especially people with dry, brittle, chemically treated, curly, or frizz-prone hair. It appeals to shoppers who prioritize clean, vegan formulations and sustainable packaging, and to those who want nourishment and manageability without heavy silicones, sulfates, or artificial additives.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Lauroyl Methyl Isethionate, Potassium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Potassium Cocoate, Disodium Cocoyl Glutamate, Cocamidopropylamine Oxide, Decyl Glucoside, Glycereth-26, Propanediol, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Lavandula Hybrida Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Illicium Verum (Anise) Fruit\/Seed Oil, Lavandula Angustifolia (Lavender) Oil, Vanillin, Rosa Damascena Flower Oil, Triethyl Citrate, Canarium Luzonicum Gum Nonvolatiles, Benzyl Alcohol, Acrylates Copolymer, Phenoxyethanol, Divinyldimethicone\/Dimethicone Copolymer, Limonene, Sodium Cocoyl Glutamate, Citric Acid, Panthenol, Amodimethicone, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Methyl Gluceth-20, Polyquaternium-11, Trisodium Ethylenediamine Disuccinate, C11-15 Pareth-7, Dehydroacetic Acid, Laureth-9, Glycerin, Linalool, C12-13 Pareth-23, C12-13 Pareth-3, Trideceth-12, Disodium EDTA, Potassium Sorbate, Acetic Acid, Sodium Hydroxide, Sodium Acetate, Glyoxal, PEG-4 Dilaurate, PEG-4 Laurate, Iodopropynyl Butylcarbamate, PEG-4.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Neuma Neu Moisture Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and safe for color-treated hair to help preserve dye vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on curly or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It’s formulated to hydrate and strengthen curly and chemically treated hair without harsh detergents.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NEUMA","offers":[{"title":"Default Title","offer_id":51487793348841,"sku":"B0C15CMVXN","price":102.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/neuma-neu-moisture-shampoo-front-packaging.jpg?v=1783292131","url":"https:\/\/cervaaustralia.com\/products\/neuma-neu-moisture-hydrating-shampoo-8-5-oz-sulfate-free-shea-butter-argan-oil-for-dry-or-color-treated-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}