{"product_id":"mynena-weightless-liquid-lipstick-emma-burgundy-red-matte-long-wear-transfer-resistant","title":"Mynena Weightless Liquid Lipstick — Emma Burgundy Red Matte, Long-Wear \u0026 Transfer-Resistant","description":"\u003cp\u003e\u003cstrong\u003eMynena Emma is a weightless, deep burgundy matte liquid lipstick that delivers full-coverage color with a long-wear, transfer-resistant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEmma is a bold burgundy-red shade from Mynena formulated to give a polished, high-impact look that lasts through busy days and evening plans. Its lightweight matte texture sets quickly and stays comfortable on the lips while offering intense pigment in a single swipe. The formula is cruelty-free and crafted to minimize feathering and transfer so you can wear it confidently without frequent touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color last during a busy day?\u003c\/h3\u003e\n\u003cp\u003eEmma is built for extended wear: the pigment adheres and sets to resist fading from daily activities. While individual wear time varies, the formula is optimized for hours of color retention without constant reapplication.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLocking matte formula designed to set quickly\u003c\/li\u003e\n  \u003cli\u003eResists fading and keeps color vivid through meals and meetings\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize smudging and bleeding at lip edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this lipstick leave marks on cups, clothes, or skin?\u003c\/h3\u003e\n\u003cp\u003eThe Emma shade uses a no-transfer approach so the color stays primarily on lips. You’ll notice reduced transfer compared with many traditional liquid lipsticks, which helps prevent staining of cups or collars in everyday use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTransfer-resistant finish lowers chances of visible marks\u003c\/li\u003e\n  \u003cli\u003eDesigned to sit on the lip surface rather than rub off easily\u003c\/li\u003e\n  \u003cli\u003eHelpful for layered looks and busy social schedules\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow comfortable is the matte finish—does it feel drying?\u003c\/h3\u003e\n\u003cp\u003eDespite its long-wear matte effect, Emma is formulated to feel lightweight and breathable on the lips. It avoids the stiff, overly dry sensation that some matte liquids cause, making it suitable for extended wear without repeated reapplication for comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight texture reduces tightness on the lips\u003c\/li\u003e\n  \u003cli\u003eFull pigment payout in a single swipe minimizes layering\u003c\/li\u003e\n  \u003cli\u003eComfort-forward formulation balances durability with wearability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get a crisp lip line and full coverage in one go?\u003c\/h3\u003e\n\u003cp\u003eThe applicator and high-pigment formula work together to deliver uniform coverage quickly. Using a steady hand or a lip brush for the edges gives a clean outline, while a single application fills the lip evenly for a polished finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWide, precise applicator helps control placement\u003c\/li\u003e\n  \u003cli\u003eHigh-color payoff ensures one-swipe opacity\u003c\/li\u003e\n  \u003cli\u003eSet-and-go texture reduces the need for layering or corrections\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Mynena Emma suits anyone who wants a statement burgundy-red lip that endures long days and looks refined for evenings. It’s ideal for people who prioritize bold, single-swipe coverage, reduced transfer, and a breathable matte feel—especially those seeking a cruelty-free option from a women-owned beauty brand.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHydrogenated Styrene\/Isoprene Copolymer, Silica, Dimethyl Siylate, Diisostearyl Malate, Polyisobutene, Pentaerythrityl Tetraisostearate, Butyrospermum Parkii (Shea Butter), Tocopherol, Parfum, Phenoxyethanol, May Contain: CI 77499, CI 77491, CI 77492, CI 77891, CI 45410, CI 19140\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Mynena Emma transfer-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Emma is formulated to be transfer-resistant, significantly reducing marks, though no liquid lipstick is completely transfer-proof.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I get full coverage with one swipe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The highly pigmented formula is designed to deliver full-coverage color in a single application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Mynena","offers":[{"title":"Default Title","offer_id":51485333782761,"sku":"B06XRRGMCK","price":66.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/mynena-emma-front-packaging.jpg?v=1783185740","url":"https:\/\/cervaaustralia.com\/products\/mynena-weightless-liquid-lipstick-emma-burgundy-red-matte-long-wear-transfer-resistant","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}