{"product_id":"milk_shake-silver-shine-shampoo-purple-10-1-fl-oz-violet-toning-for-blonde-gray-bleached-hair-gentle-cleanse-and-shine","title":"milk_shake Silver Shine Shampoo — Purple 10.1 fl oz, violet toning for blonde, gray \u0026 bleached hair; gentle cleanse and shine","description":"\u003cstrong\u003emilk_shake Silver Shine Shampoo is a violet-pigmented cleanser designed to neutralize unwanted yellow tones in natural, bleached, gray, or white hair while gently cleansing and adding shine.\u003c\/strong\u003e\n\n\u003cp\u003eThis salon-grade purple shampoo uses a blend of gentle surfactants and specific violet pigments to counteract brassiness caused by frequent washing, sun exposure, or environmental pollutants. Formulated for regular use on lightened or naturally pale hair, it preserves cool tones without over-drying, helping hair look fresher and more luminous between color appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the violet pigment reduce yellow reflections?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments are opposite yellow on the color wheel, so they visually neutralize unwanted warm tones. When applied, the tiny violet molecules deposit on hair fibers and counterbalance yellow cast, restoring a cooler, more neutral appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains targeted violet pigment for anti-yellow action\u003c\/li\u003e\n  \u003cli\u003eDeposits color temporarily without permanent staining\u003c\/li\u003e\n  \u003cli\u003eWorks on natural, bleached, gray, and white hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this silver shampoo to maintain results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how quickly your hair becomes warm-toned; many users apply it 1–3 times per week. For light maintenance, use on alternate washes; for stronger brassiness, leave on a few minutes before rinsing to intensify toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1–3 times weekly for most maintenance routines\u003c\/li\u003e\n  \u003cli\u003eShorter application for subtle toning, longer for stronger correction\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner or mask to preserve moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or affect color longevity?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created as a delicate shampoo with gentle cleansing agents to avoid harsh stripping. While it temporarily deposits violet pigments, it does not chemically alter professional color; pairing with a moisturizing conditioner helps maintain softness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelicate cleansing base minimizes dryness\u003c\/li\u003e\n  \u003cli\u003eTemporary pigment deposits, not permanent color change\u003c\/li\u003e\n  \u003cli\u003eUse with conditioning treatments for best texture and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply milk_shake Silver Shine Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a small amount and emulsify to a lather, focusing on brass-prone areas. Leave the shampoo in for 1–5 minutes depending on desired toning strength, then rinse and follow with conditioner or treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and work into a lather\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time (1–5 minutes) to control toning\u003c\/li\u003e\n  \u003cli\u003eRinse well and use a hydrating conditioner afterward\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? milk_shake Silver Shine Shampoo is ideal for people with blonde, bleached, gray, or white hair who want to reduce yellowing and refresh cool tones between salon visits. It suits those seeking a gentle, pigment-enhanced cleanser that can be used regularly as part of a color-care routine, especially when combined with conditioners or masks to maintain moisture and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Disodium Laureth Sulfosuccinate, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Milk Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Phenoxyethanol, Glycine, Sodium Lactate, Magnesium Chloride, Sodium Citrate, Parfum (Fragrance), Alpha Isomethyl Ionone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on colored blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It temporarily neutralizes yellow tones without chemically altering permanent color; follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–5 minutes depending on desired strength; shorter for subtle toning, longer for stronger correction.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":51487918883049,"sku":"B01HQCGYDQ","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milk_shake-silver-shampoo-front-bottle.jpg?v=1783295342","url":"https:\/\/cervaaustralia.com\/products\/milk_shake-silver-shine-shampoo-purple-10-1-fl-oz-violet-toning-for-blonde-gray-bleached-hair-gentle-cleanse-and-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}