{"product_id":"milk_shake-silver-shine-purple-shampoo-for-blonde-grey-white-hair-1-7-fl-oz-sles-free-toner-with-berry-extracts","title":"milk_shake Silver Shine Purple Shampoo for Blonde, Grey \u0026 White Hair — 1.7 fl oz, SLES-Free Toner with Berry Extracts","description":"\u003cp\u003e\u003cstrong\u003emilk_shake Silver Shine Purple Shampoo is a violet-toned cleanser created to neutralize unwanted yellow and brassy tones in blonde, grey, and white hair while gently cleansing without SLES.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact 1.7 fl oz bottle contains a purple-toned shampoo formulated for natural or lightened blonde, grey, and white hair that tends to develop warm, yellow undertones from washing, sun exposure, and environmental pollutants. The shampoo deposits violet pigments to counteract brassiness, brightens the overall tone, and includes berry extracts for antioxidant support and softness. It’s SLS\/SLES-free for a milder lather and improved manageability between color appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo reduce brassy and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments in the formula sit opposite yellow on the color wheel, so they visually cancel warm undertones when applied to light hair. Regular, controlled use refreshes cool tones and helps maintain a cleaner, more luminous blonde, grey, or white finish without heavy color deposits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains violet pigments to neutralize yellowing and brassiness.\u003c\/li\u003e\n  \u003cli\u003eWorks progressively with repeated use to maintain cooler tones.\u003c\/li\u003e\n  \u003cli\u003eSuitable for natural or chemically lightened hair looking to refresh tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry my hair or strip color?\u003c\/h3\u003e\n\u003cp\u003eThe formula is free of SLS and SLES surfactants, which reduces harsh stripping and helps preserve hair softness. While pigmented shampoos can slightly alter tone if overused, this product is designed to be gentle and is intended for intermittent rather than daily use to avoid over-depositing violet pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSLES\/SLS-free; gentler cleansing foam for increased manageability.\u003c\/li\u003e\n  \u003cli\u003eUse frequency controls toning intensity—follow product directions.\u003c\/li\u003e\n  \u003cli\u003eContains berry extracts to add softness and antioxidant benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on briefly to allow pigment transfer; rinse thoroughly and repeat only if needed. Adjust the contact time based on how warm your current hair tone is—shorter for maintenance, slightly longer for stronger correction—but avoid prolonged application to prevent over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying to ensure even distribution.\u003c\/li\u003e\n  \u003cli\u003eStart with a short leave-in time (30–60 seconds) and increase as needed.\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with a conditioner or milk_shake treatment for hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat additional benefits does the shampoo offer?\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, the shampoo brightens and refreshes the appearance of blonde and grey shades while delivering antioxidant protection from berry extracts. The gentle cleansing base helps retain softness and shine so hair looks luminous without feeling brittle or over-processed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens strands for a cleaner, more radiant finish.\u003c\/li\u003e\n  \u003cli\u003eBerry extracts help protect and soften hair cuticles.\u003c\/li\u003e\n  \u003cli\u003eSmall 1.7 fl oz size is convenient for travel or trial use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Silver Shine Purple Shampoo is suited to people with natural, highlighted, or fully lightened blonde hair as well as those with grey or white hair who want to neutralize unwanted yellowing. It’s a good pick for users seeking a travel-size, SLES-free toning shampoo to maintain cool tones between salon visits while keeping hair soft and manageable.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Disodium Laureth Sulfosuccinate, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Milk Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Phenoxyethanol, Glycine, Sodium Lactate, Magnesium Chloride, Sodium Citrate, Parfum (Fragrance), Alpha Isomethyl Ionone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use milk_shake Silver Shine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–2 times weekly for maintenance; increase contact time or frequency briefly for stronger toning as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's SLES\/SLS-free and formulated to neutralize brassiness while being gentler than harsh surfactant shampoos.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":51485232333033,"sku":"B0BFK6FNRQ","price":64.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milk_shake-front-packaging.jpg?v=1783182811","url":"https:\/\/cervaaustralia.com\/products\/milk_shake-silver-shine-purple-shampoo-for-blonde-grey-white-hair-1-7-fl-oz-sles-free-toner-with-berry-extracts","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}