{"product_id":"milk_shake-icy-blond-toning-conditioner-1-7-fl-oz-black-pigment-neutralizer-for-platinum-hair-hydrates","title":"milk_shake icy blond toning conditioner 1.7 fl.oz — black-pigment neutralizer for platinum hair, hydrates","description":"\u003cstrong\u003emilk_shake icy blond conditioner is a black-pigment toning conditioner designed to neutralize yellow and brass in very light, platinum, and ash-blonde hair while hydrating and smoothing strands.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight yet deeply nourishing conditioner blends ash-enhancing pigments with milk proteins to refresh cool blonde tones between salon visits. Formulated for very light blondes and platinum hair, it targets unwanted warmth and brassiness without heavy buildup, detangling and leaving hair softer, shinier, and more manageable. Note: it is not recommended for gray or white hair, where pigments can produce uneven results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner neutralize yellow and brass?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains subtle black pigment that counteracts warm yellow and brassy reflections in pale blonde and platinum hair. Rather than depositing obvious color, it subtly cools and balances tones to restore an icy appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlack pigment neutralizes warm undertones in very light blonde shades.\u003c\/li\u003e\n  \u003cli\u003eWorks gradually with regular use to maintain ashiness without dramatic color change.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to avoid heavy residue or dulling effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner make my hair feel dry or weighed down?\u003c\/h3\u003e\n\u003cp\u003eNo — milk proteins and conditioning emollients in the formula nourish and smooth strands while keeping hair lightweight. It detangles, reduces frizz, and improves comb-through ease so hair looks glossy and feels softer after each wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMilk proteins strengthen and add slip for easier detangling.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy conditioning agents maintain volume and movement.\u003c\/li\u003e\n  \u003cli\u003eLeaves a salon-fresh shine without a heavy coating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use it to keep cool tones between salon visits?\u003c\/h3\u003e\n\u003cp\u003eUse this conditioner on the days you wash to preserve ash and platinum hues; frequency depends on your hair porosity and exposure to brass-inducing factors like sun and hard water. For many users, 1–3 times weekly on tone-maintenance washes is effective.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on tone-maintenance shampoo days or as recommended by your stylist.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency if hair is exposed to chlorine, sun, or mineral buildup.\u003c\/li\u003e\n  \u003cli\u003eMonitor results and reduce use if tones shift or appear uneven.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan anyone with blonde hair use this product?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner is formulated for light, cool-toned blondes, platinum, and ash shades; it’s not recommended for natural gray or white hair because the pigment can produce unexpected tones. If you have darker blonde or brassy hair, a stylist may recommend a stronger pigment or salon toning instead.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for platinum, icy, and light ash blondes seeking tone maintenance.\u003c\/li\u003e\n  \u003cli\u003eAvoid on natural gray or white hair to prevent uneven results.\u003c\/li\u003e\n  \u003cli\u003eConsult your colorist for use on dark blonde or heavily porous hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This conditioner suits anyone with very light, platinum, or ash-toned blonde hair who wants to neutralize yellow and brass while improving softness and shine between salon appointments. Ideal for users who prefer a maintenance product that gently cools tones without heavy deposits, and for those who value a nourishing formula enriched with milk proteins to strengthen and detangle hair. If you have gray or white hair, or expect dramatic color changes, check with a professional before use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Glycerin, Cetrimonium Chloride, Phenoxyethanol, PEG-8 Dimethicone, Parfum (Fragrance), Lactic Acid, CI 77266 (Nano) (Black 2), Argania Spinosa Kernel Oil, Hydrolyzed Milk Protein, Oryza Sativa (Rice) Bran Oil, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Ethylhexylglycerin, Isopropyl Alcohol, Ethylhexyl Methoxycinnamate, Acid Violet 43, Astrocaryum Murumuru Seed Butter (Astrocaryum Murumuru Butter), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Hydrolyzed Quinoa, Acetyl Cedrene, Tocopherol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is milk_shake icy blond conditioner safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it regularly on tone-maintenance wash days; 1–3 times weekly suits many, but adjust based on your hair's porosity and color response.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product darken platinum or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It adds subtle black pigment to neutralize brass, not to darken dramatically; avoid use on natural gray or white hair for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":51485813539049,"sku":"B0DL16MJKT","price":60.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milk_shake-front-packaging-1oz.jpg?v=1783200534","url":"https:\/\/cervaaustralia.com\/products\/milk_shake-icy-blond-toning-conditioner-1-7-fl-oz-black-pigment-neutralizer-for-platinum-hair-hydrates","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}