{"product_id":"milk_shake-color-care-shampoo-for-color-treated-hair-10-1-oz-hydrating-sulfate-free-protection","title":"milk_shake Color Care Shampoo for Color-Treated Hair, 10.1 oz — Hydrating, Sulfate-Free Protection","description":"\u003cp\u003e\u003cstrong\u003emilk_shake Color Care Shampoo is a hydrating, color-preserving cleanser formulated to keep dyed hair vibrant while strengthening and adding shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines gentle surfactants with nourishing actives designed for color-treated hair. It cleans without aggressive stripping, supports moisture balance, and delivers antioxidants and milk-derived proteins to help hair look refreshed and salon-finished between color appointments. The formula is free from SLS\/SLES and geared for frequent use, so you can maintain your shade and softness with regular washing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect my color between salon visits?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is built to remove dirt and product buildup without pulling dye molecules out of the hair shaft. Antioxidant-rich ingredients reduce environmental stressors that accelerate fading, while a mild cleansing system preserves the integrity of pigments, helping color last longer.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGentle surfactants cleanse without harsh stripping\u003c\/li\u003e\n  \u003cli\u003eSunflower-derived Integrity 41 helps defend against environmental damage\u003c\/li\u003e\n  \u003cli\u003eSLS\/SLES-free to minimize pigment loss from aggressive lathering\u003c\/li\u003e\n  \u003cli\u003epH-balanced to protect color-treated hair cuticle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishment does it give to keep colored hair healthy?\u003c\/h3\u003e\n\n\u003cp\u003emilk_shake Color Care Shampoo delivers proteins and moisturizers that reinforce strands and reduce the look of damage. Hydrating ingredients smooth the hair surface, which enhances shine and makes color appear more luminous without adding weight.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMilk proteins help strengthen and support elasticity\u003c\/li\u003e\n  \u003cli\u003eMoisture-balancing agents prevent dryness and roughness\u003c\/li\u003e\n  \u003cli\u003eShine-boosting actives improve color reflectivity\u003c\/li\u003e\n  \u003cli\u003eLightweight formulation avoids buildup while conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this shampoo every day, and is it safe for all color types?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the shampoo is formulated for frequent use because it avoids harsh sulfates and excessive stripping. It works well on permanent, demi, semi-permanent, and highlights, helping maintain tone and manageability across a range of color treatments.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing suitable for daily routines\u003c\/li\u003e\n  \u003cli\u003eCompatible with dyed, highlighted, and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eHelps maintain even tone for both warm and cool shades\u003c\/li\u003e\n  \u003cli\u003eGentle enough for color-retouch maintenance schedules\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will this shampoo fit into my styling and care routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse it as the first step in your wash-day regimen to preserve color and prepare hair for conditioners or styling products. Its cleansing action removes residue so treatments and leave-ins can penetrate more effectively, improving styling hold and finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with a compatible milk_shake conditioner or mask for best results\u003c\/li\u003e\n  \u003cli\u003eEnhances product absorption for leave-ins and heat protectants\u003c\/li\u003e\n  \u003cli\u003eUseful before color-refresh treatments to ensure even coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Color Care Shampoo is aimed at anyone who wants to maintain salon-colored hair with minimal fading and added manageability. It suits people with chemically colored hair who wash regularly, those seeking a gentler daily shampoo, and users who want stronger-looking strands and extra shine without heavy residues. If you prioritize preserving hue, strengthening treated fibers, and a sulfate-free routine, this shampoo is designed to fit your hair-care goals.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium C14-16 Olefin Sulfonate, Coco-Betaine, Sodium Chloride, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Isethionate, Glycol Distearate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Laureth-4, Tocopheryl Acetate, Hydrolyzed Milk Protein, Hydrolyzed Wheat Protein, Helianthus Annuus (Sunflower) Seed Extract, Parfum (Fragrance), Butylene Glycol, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Phenoxyethanol, Glycine, Sodium Lactate, Sodium Citrate, Sodium Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is milk_shake Color Care Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, this formula is SLS\/SLES-free and designed to cleanse without harsh sulfates, protecting color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo work on highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s suitable for highlights, permanent dye, and demi-permanent color, helping maintain even tone and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":51487996117225,"sku":"B00N54RME0","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milk-shake-front-bottle-color-care-shampoo.jpg?v=1783299232","url":"https:\/\/cervaaustralia.com\/products\/milk_shake-color-care-shampoo-for-color-treated-hair-10-1-oz-hydrating-sulfate-free-protection","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}