{"product_id":"milk_shake-cold-brunette-toning-shampoo-for-brunettes-10-1-oz-blue-pigment-formula-sulfate-free-shine-boost","title":"milk_shake Cold Brunette toning shampoo for brunettes, 10.1 oz — blue-pigment formula, sulfate-free shine boost","description":"\u003cp\u003e\u003cstrong\u003emilk_shake Cold Brunette is a blue-toning shampoo that neutralizes unwanted red and orange tones in dark blonde to light brown hair while boosting shine and color longevity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for natural or color-treated brunettes and dark blondes, milk_shake Cold Brunette uses blue pigments to counteract residual warm melanin that appears after coloring or lightening. The sulfate-free, paraben-free formula combines conditioning ingredients like moringa oil, quinoa proteins, and a sunflower-derived antioxidant complex to help preserve color, add softness, and leave hair glossy. Its sweet, sugar-like fragrance makes routine color maintenance feel indulgent.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassy orange and red tones?\u003c\/h3\u003e\n\u003cp\u003eBlue pigments in the formula deposit cool color molecules that visually neutralize red and orange undertones common in brown and dark blonde hair. Regular use helps maintain a cooler hue between salon visits without harsh stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue pigment technology cancels warm tones for a cooler finish.\u003c\/li\u003e\n  \u003cli\u003eWorks on natural and color-treated brown, light brown, and dark blonde hair.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for routine use to maintain toning effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect and strengthen colored hair?\u003c\/h3\u003e\n\u003cp\u003eYes—milk_shake Cold Brunette includes conditioning and protective actives to support hair health while toning. Ingredients like moringa oil and quinoa proteins help smooth the surface, retain moisture, and strengthen strands to reduce breakage and maintain shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa oil conditions and adds softness to dry hair.\u003c\/li\u003e\n  \u003cli\u003eQuinoa proteins increase manageability and help prevent color fading.\u003c\/li\u003e\n  \u003cli\u003eSunflower antioxidant complex helps lock in color vibrancy over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on briefly according to desired toning intensity—shorter for maintenance, slightly longer for stronger neutralizing. Rinse thoroughly and follow with a compatible conditioner or the Cold Brunette Whipped Cream for added moisture and detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 times weekly depending on brassiness and hair porosity.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave time to control toning level; test on a small section first.\u003c\/li\u003e\n  \u003cli\u003ePair with milk_shake Cold Brunette Conditioner and Whipped Cream for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated hair and scalp sensitive to sulfates?\u003c\/h3\u003e\n\u003cp\u003eThe formula is SLES-free and paraben-free, designed to be color-safe and mild enough for frequent use on tinted or highlighted hair. As with any pigment-rich shampoo, follow manufacturer guidance and avoid excessive leave-on time if you have a sensitive scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSLES-free and paraben-free for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formulation suitable for regular maintenance.\u003c\/li\u003e\n  \u003cli\u003eContains conditioning agents to reduce dryness and maintain softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Cold Brunette is aimed at anyone with natural or color-treated brown, light brown, or dark blonde hair who wants to neutralize orange and red tones, extend salon toning treatments, and add shine without harsh sulfates. It suits people seeking a manageable at-home toning step that also conditions and helps preserve color between professional services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Limonene, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Acid Violet 43, CI 42090 (Blue 1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use milk_shake Cold Brunette?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on brassiness and hair porosity; shorten leave time for maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's color-safe for highlighted and color-treated brown to dark blonde hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":51487690719465,"sku":"B09T3QKBH5","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milk_shake-cold-brunette-front-packaging.jpg?v=1783287430","url":"https:\/\/cervaaustralia.com\/products\/milk_shake-cold-brunette-toning-shampoo-for-brunettes-10-1-oz-blue-pigment-formula-sulfate-free-shine-boost","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}