{"product_id":"milk_shake-cold-brunette-blue-toning-shampoo-50-ml-neutralizes-orange-red-sulfate-free","title":"milk_shake Cold Brunette blue toning shampoo 50 ml — neutralizes orange \u0026 red, sulfate-free","description":"\u003cp\u003e\u003cstrong\u003emilk_shake Cold Brunette is a blue-toning shampoo formulated to neutralize unwanted orange and red undertones in dark blonde, light brown, and brown hair while improving shine and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for natural and color-treated brunettes, this compact 50 ml bottle delivers targeted blue pigments that counteract warm pigments left behind after coloring or lightening. The sulfate-free formula combines conditioning actives like moringa oil, quinoa proteins, and a sunflower-derived antioxidant complex to protect color, smooth hair fibers, and leave a pleasant sweet scent during use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see cooler tones after using Cold Brunette?\u003c\/h3\u003e\n\u003cp\u003eYou can notice a reduction in orange and red cast after the first wash, especially on brassy mid-lengths and ends. Results depend on current color level, porosity, and how long the toner is left in contact with the hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible neutralization often on first application\u003c\/li\u003e\n  \u003cli\u003eStronger effect with weekly or as-needed use\u003c\/li\u003e\n  \u003cli\u003eLeave-on time influences intensity—short rinses for subtle, longer for stronger toning\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or mask for balanced moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out my colored hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is sulfate- and paraben-free and includes moisturizing and protective ingredients to reduce drying. Quinoa proteins and moringa oil help smooth and strengthen strands so the shampoo tones without stripping more than a typical cleansing product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSLES\/SLS-free to be gentler on treated hair\u003c\/li\u003e\n  \u003cli\u003eQuinoa proteins improve manageability and gloss\u003c\/li\u003e\n  \u003cli\u003eMoringa oil adds emollience and softening benefits\u003c\/li\u003e\n  \u003cli\u003eUse a conditioner afterward for optimal hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Cold Brunette to maintain cool tones?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how warm your hair becomes between salon visits. Many people use a blue shampoo once a week to preserve tone, while others apply it more or less often based on personal preference and hair porosity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly for maintenance on most color-treated brunettes\u003c\/li\u003e\n  \u003cli\u003eEvery wash or every few washes for very warm or porous hair\u003c\/li\u003e\n  \u003cli\u003eAlternate with regular shampoo to avoid over-toning\u003c\/li\u003e\n  \u003cli\u003eCombine with Cold Brunette Conditioner for balanced care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help protect my color while toning?\u003c\/h3\u003e\n\u003cp\u003eBesides blue pigments, milk_shake Cold Brunette contains a blend of actives chosen to preserve and enhance color. A sunflower seed antioxidant complex helps guard color integrity, while proteins and oils support the hair’s surface and increase shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIntegrity 41® sunflower antioxidant complex for color protection\u003c\/li\u003e\n  \u003cli\u003eQuinoa proteins to reduce fade and boost gloss\u003c\/li\u003e\n  \u003cli\u003eMoringa oil for conditioning and softening\u003c\/li\u003e\n  \u003cli\u003eFree from SLES and parabens for gentler cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Cold Brunette is aimed at anyone with natural or color-treated brown, light brown, or dark blonde hair who wants to reduce unwanted orange or red tones without harsh detergents. It's a practical choice for salon clients and at-home users seeking a small, travel-friendly bottle to refresh cool tones, extend toning services, and maintain a smoother, shinier finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Limonene, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Acid Violet 43, CI 42090 (Blue 1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Cold Brunette on highlights?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It works on light brown, dark blonde, and highlighted brown hair to reduce orange and red tones without harsh sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1–3 minutes for subtle toning; increase time gradually up to 5 minutes for stronger results, depending on porosity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":51485812654313,"sku":"B0DKZNVQSS","price":60.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milk_shake-cold-brunette-front-label.jpg?v=1783200472","url":"https:\/\/cervaaustralia.com\/products\/milk_shake-cold-brunette-blue-toning-shampoo-50-ml-neutralizes-orange-red-sulfate-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}