{"product_id":"milani-stay-put-longwear-liquid-lipstick-main-character-12hr-transfer-resistant-matte-with-avocado-oil","title":"Milani Stay Put Longwear Liquid Lipstick — Main Character, 12HR Transfer‑Resistant Matte with Avocado Oil","description":"\u003cp\u003e\u003cstrong\u003eMilani Stay Put Longwear Liquid Lipstick in Main Character delivers a lightweight, transfer‑resistant matte finish engineered to last through a full day without feathering.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis longwear liquid lipstick combines a soft, airy texture with moisturizing ingredients—Avocado Oil and Vitamin E—for color that feels comfortable instead of drying. The formula dries to a soft-focus matte, resists smudging and kissing transfer, and is removable with an oil-based cleanser. Whether you prefer subtle neutrals or buildable bolds, the precision doe-foot applicator makes exact, mess-free application easy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this stay put through a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to dry down into a resilient matte film that resists transfer and fading while remaining lightweight on lips. Conditioning agents keep the surface from cracking, so color maintains even coverage for hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12 hours of wear without heavy feeling\u003c\/li\u003e\n  \u003cli\u003eDry-down matte finish minimizes transfer\u003c\/li\u003e\n  \u003cli\u003eAvocado Oil and Vitamin E for comfort and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the texture and how does it apply?\u003c\/h3\u003e\n\u003cp\u003eExpect a silky, airy liquid that glides on and builds without streaking. The precision doe-foot applicator deposits color evenly and lets you layer for more intensity without clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight liquid that levels easily on lips\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from sheer to full color\u003c\/li\u003e\n  \u003cli\u003ePrecision wand for clean edges and touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove Milani Stay Put Liquid Lip?\u003c\/h3\u003e\n\u003cp\u003eBecause the formula sets into a longwear finish, it is best removed using an oil-based cleanser or makeup remover. Gently massage the oil over lips to dissolve pigment, then rinse or wipe away for clean, hydrated lips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse oil-based cleansers for effective removal\u003c\/li\u003e\n  \u003cli\u003eAvoid vigorous scrubbing to preserve lip skin\u003c\/li\u003e\n  \u003cli\u003eFollow with your regular lip balm if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product cruelty‑free and suitable for everyday use?\u003c\/h3\u003e\n\u003cp\u003eYes—Milani pledges that this product is 100% cruelty‑free and not tested on animals. The comfortable, nourishing formula makes it suitable for daily wear, special events, or long shifts when you want reliable color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNever tested on animals; cruelty‑free brand promise\u003c\/li\u003e\n  \u003cli\u003eFormulated for everyday comfort with conditioning oils\u003c\/li\u003e\n  \u003cli\u003eAvailable in neutral and bold shades for versatile looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone who needs dependable lip color that balances longwear performance with comfort—commuters, eventgoers, shift workers, and makeup lovers seeking buildable, transfer‑resistant matte shades. Main Character is a wearable, attention‑getting shade for those who want polished color that lasts through meetings, meals, and celebrations without constant reapplication.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIsododecane, Trimethylsiloxysilicate, Dimethicone, Aluminum Hydroxide, Mica, Polybutene, C26-28 Alkyl Dimethicone, Glyceryl Behenate\/Eicosadioate, Kaolin, Trihydroxystearin, Disteardimonium Hectorite, Barium Sulfate, Aluminum Benzoate, Persea Gratissima (Avocado) Oil, Propylene Carbonate, Tocopheryl Acetate, Rosin\/Colophonium \/ Colophane, Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Milani Stay Put last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It provides up to 12 hours of wear with a transfer‑resistant matte finish under normal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this longwear lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil‑based cleanser or makeup remover; massage gently to dissolve pigment, then wipe or rinse away.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Milani","offers":[{"title":"Default Title","offer_id":51487059968233,"sku":"B0BXBHY2YG","price":58.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milani-main-character-front-packaging.jpg?v=1783252990","url":"https:\/\/cervaaustralia.com\/products\/milani-stay-put-longwear-liquid-lipstick-main-character-12hr-transfer-resistant-matte-with-avocado-oil","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}