{"product_id":"milani-matte-lipstick-color-fetish-380-smitten-hydrating-velvet-matte-hyaluronic-acid-full-coverage-long-wear","title":"Milani Matte Lipstick Color Fetish 380 Smitten — Hydrating Velvet-Matte, Hyaluronic Acid Full-Coverage Long-Wear","description":"\u003cstrong\u003eMilani Color Fetish Matte Lipstick in 380 Smitten is a richly pigmented, hydrating velvet-matte lip color that delivers full coverage and lasting comfort.\u003c\/strong\u003e\n\n\u003cp\u003eThis lipstick combines a soft matte finish with moisture-boosting ingredients so you get bold, even color without the drying feel of traditional mattes. Infused with hyaluronic acid and crafted as a vegan, cruelty-free formula, it glides on smoothly for one-stroke payoff and all-day wear. The 0.14 oz bullet offers a lightweight, creamy texture designed to flatter a wide range of skin tones while keeping lips conditioned and comfortable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this matte feel hydrating rather than drying?\u003c\/h3\u003e\n\u003cp\u003eRather than using heavy waxes that can crack or cling, this formula includes hyaluronic acid and emollient agents that help retain moisture on the lip surface. The result is a soft velvet-matte look with a cushioned, non-drying sensation from application through wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid infusion helps attract and hold moisture\u003c\/li\u003e\n  \u003cli\u003eLightweight creamy base prevents tugging during application\u003c\/li\u003e\n  \u003cli\u003eSoft velvet finish minimizes the appearance of fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the color last and how intense is the pigment?\u003c\/h3\u003e\n\u003cp\u003eColor Fetish Matte is formulated for full coverage with high pigment concentration so you get rich, saturated color in one swipe. Longevity is enhanced by the creamy formula’s adherence to the lips—expect hours of color before significant fading, depending on eating and drinking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne-stroke payoff for immediate intensity\u003c\/li\u003e\n  \u003cli\u003eCreamy texture reduces the need for frequent touch-ups\u003c\/li\u003e\n  \u003cli\u003eLayerable for deeper or softer looks without patchiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shade flattering for different skin tones?\u003c\/h3\u003e\n\u003cp\u003eShade 380 Smitten is part of a collection engineered to be universally flattering across fair, medium, and deep complexions. Its balanced undertone and concentrated pigment make it adaptable—wear it alone for a statement or pair it with liner to customize the definition and depth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned to complement a wide range of undertones\u003c\/li\u003e\n  \u003cli\u003eWorks well as an everyday option or evening staple\u003c\/li\u003e\n  \u003cli\u003eBlendable and buildable for personalized intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow ethical and skin-friendly is the formula?\u003c\/h3\u003e\n\u003cp\u003eMilani’s Color Fetish Matte is a 100% vegan product made without animal testing, produced in Italy under quality standards. The composition focuses on comfort and skin-friendly ingredients rather than harsh drying agents commonly found in matte lipsticks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCertified vegan formulation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production—no animal testing\u003c\/li\u003e\n  \u003cli\u003eMade in Italy with attention to texture and safety\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: If you want a matte lip color that reads rich and high-coverage without sacrificing comfort, Milani Color Fetish Matte in 380 Smitten is aimed at makeup lovers who value pigment, wearability, and skincare-forward ingredients. It’s suitable for daily wearers seeking a dependable, flattering shade and for anyone who prefers cruelty-free, vegan cosmetics with a hydrating edge.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Caprylic\/Capric Triglyceride, Synthetic Wax, Octyldodecanol, Polysilicone-11, Hydrated Silica, Polyhydroxystearic Acid, Disteardimonium Hectorite, Aluminum Hydroxide, Synthetic Beeswax, Dicalcium Phosphate, Fragrance\/Parfum, Copernicia Cerifera (Carnauba) Wax \/ Copernicia Cerifera Cera \/ Cire De Carnauba, Triehoxycaprylylsilane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ricinus Communis (Castor) Seed Oil, Sodium Hyaluronate, Hydrogenated Castor Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Red 7 (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this Milani lipstick moisturizing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s infused with hyaluronic acid to help attract and retain moisture for a comfortable matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 380 Smitten vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the Color Fetish Matte formula is 100% vegan and never tested on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Milani","offers":[{"title":"Default Title","offer_id":51492574429417,"sku":"B0DSLYDCPB","price":56.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milani-color-fetish-matte-380-smitten-front-packaging.jpg?v=1783366731","url":"https:\/\/cervaaustralia.com\/products\/milani-matte-lipstick-color-fetish-380-smitten-hydrating-velvet-matte-hyaluronic-acid-full-coverage-long-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}