{"product_id":"milani-lip-plumper-glossy-plumping-balm-140-moi-high-shine-hydration-cooling","title":"Milani Lip Plumper Glossy Plumping Balm — 140 Moi, High-Shine Hydration \u0026 Cooling","description":"\u003cp\u003e\u003cstrong\u003eMilani Keep It Full Glossy Plumping Balm in 140 Moi is a high-shine lip balm that boosts visible fullness and delivers immediate hydration with a lightweight, cooling finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to combine shine, moisture and a plumping effect, this glossy balm layers easily over or under lipstick. The formula blends targeted plumping actives with rich plant-derived oils and butters to comfort lips while creating a subtly fuller look. Wear it for everyday sheen, instant hydration, or to add a soft-volume effect before makeup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm create the appearance of fuller lips?\u003c\/h3\u003e\n\n\u003cp\u003eThe balm contains a concentrated plumping complex that works to temporarily enhance lip volume while smoothing the surface for better light reflection. With regular use, users report a more pronounced lip contour over time. The effect comes from a combo of ingredients that encourage moisture retention and surface plumping rather than invasive procedures.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIncludes a targeted plumping active to increase perceived fullness.\u003c\/li\u003e\n  \u003cli\u003eCreates reflective shine to visually amplify lip shape.\u003c\/li\u003e\n  \u003cli\u003eSupports surface smoothing for an even, fuller appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product keep my lips hydrated all day?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula focuses on sustained hydration through a blend of nourishing fruit and seed oils plus a conditioning butter. Users commonly experience immediate moisture after the first application and report softer lips with continued use. Its lightweight texture helps lock in moisture without feeling heavy or sticky.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMango seed butter and apricot oil condition and soften the lip surface.\u003c\/li\u003e\n  \u003cli\u003ePomegranate and Kalahari melon oils help maintain hydration balance.\u003c\/li\u003e\n  \u003cli\u003eDesigned for comfortable, non-greasy wear throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it feel and layer with other lip products?\u003c\/h3\u003e\n\n\u003cp\u003eThis gloss-balm offers a refreshing cooling sensation on application and a smooth, glossy finish. It layers seamlessly over matte or satin lipsticks to add shine, or under a pigmented gloss for amplified color and volume. Because of its slip-friendly texture, it also works as a quick solo touch-up for natural looks.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLight cooling sensation for a refreshing application experience.\u003c\/li\u003e\n  \u003cli\u003eHigh-shine finish that enhances any lip color or bare lips.\u003c\/li\u003e\n  \u003cli\u003eWorks well as a topcoat or a stand-alone moisturizing gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow soon will I notice results and are they long-lasting?\u003c\/h3\u003e\n\n\u003cp\u003eUsers typically detect immediate moisture and visible shine after the first use, with perceived fullness improving over consistent applications. While the instant plumping and shine are temporary each time you apply, routine use supports longer-term smoothing and more hydrated-looking lips. Results vary by individual and usage frequency.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInstant hydration and shine from the first swipe.\u003c\/li\u003e\n  \u003cli\u003eVisible fullness increases with regular use over weeks.\u003c\/li\u003e\n  \u003cli\u003eDaily wear helps maintain softer, smoother lips over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Milani Keep It Full Glossy Plumping Balm suits anyone seeking a non-invasive boost to lip volume paired with reliable hydration and glossy finish. It’s a good pick for people who prefer lightweight textures, want a product that layers easily with color, or need an everyday balm that adds subtle fullness and long-lasting moisture.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDiisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl\/Isostearyl\/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax\/Cera Microcristallina\/Cire Microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Aluminum Hydroxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the plumping effect immediate?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this balm gives an immediate glossy plumping sensation on application, with fuller-looking lips that can improve with continued use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear it with lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely—use it under or over lipstick to add shine, moisture, and a subtle volume boost without disrupting color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Milani","offers":[{"title":"Default Title","offer_id":51486309646569,"sku":"B0DHSZK1W5","price":66.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milani-keep-it-full-front-packaging_55f330a7-7c06-41cb-969e-0c3514603d90.jpg?v=1783215444","url":"https:\/\/cervaaustralia.com\/products\/milani-lip-plumper-glossy-plumping-balm-140-moi-high-shine-hydration-cooling","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}