{"product_id":"milani-keep-it-full-maxxx-lip-plumper-balm-original-hydrating-plumping-balm-with-jojoba-avocado-for-fuller-looking-soft-shine","title":"Milani Keep It Full Maxxx Lip Plumper Balm — Original, hydrating plumping balm with jojoba \u0026 avocado for fuller-looking soft-shine","description":"\u003cp\u003e\u003cstrong\u003eMilani Keep It Full Maxxx Balmshell is a cushiony lip plumper balm that instantly creates a fuller-looking, hydrated pout with a soft shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis one-step lip treatment blends cooling sensation and nourishing oils to give lips immediate volume and comfort. Formulated with jojoba and avocado oils, mango butter, vitamin E, hyaluronic filling spheres and plumping peptides, the balm is made to feel lightweight while adding visible fullness and moisture. The oversized doe-foot applicator deposits an even amount of product so you get a flushed, pillowy finish in a single swipe.\u003c\/p\u003e\n\n\u003ch3\u003eHow does it make lips look fuller right away?\u003c\/h3\u003e\n\u003cp\u003eThe formula produces a subtle tingling and cooling response that temporarily plumps the lip surface while hyaluronic filling spheres add a visibly rounded texture. Plumping peptides support a fuller look without heavy glossiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic filling spheres smooth and visually amplify lip contours.\u003c\/li\u003e\n  \u003cli\u003ePlumping peptides enhance surface volume for immediate effect.\u003c\/li\u003e\n  \u003cli\u003eCooling\/tingling ingredients provide an instant perceptible lift.\u003c\/li\u003e\n  \u003cli\u003eSoft shine finish avoids an overly glossy appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my lips hydrated throughout the day?\u003c\/h3\u003e\n\u003cp\u003eYes — the balm combines moisture-rich emollients and antioxidants to help lock in hydration and protect lips from dryness. It’s designed for comfort so lips feel nourished rather than sticky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba and avocado oils deeply condition and seal in moisture.\u003c\/li\u003e\n  \u003cli\u003eMango butter and vitamin E soothe and support lip softness.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture layers easily under or over lipstick.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the oversized doe-foot applicator and sweep one even layer across clean lips; reapply where extra volume or shine is desired. For a more pronounced effect, wear it alone or top a matte lipstick with a thin coat.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne swipe covers both lips evenly thanks to the large applicator.\u003c\/li\u003e\n  \u003cli\u003eApply to bare lips for immediate plumping and hydration.\u003c\/li\u003e\n  \u003cli\u003eLayer over color to add soft shine and dimension.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it cruelty-free and what skin types suit it?\u003c\/h3\u003e\n\u003cp\u003eMilani Keep It Full Maxxx Balmshell is certified cruelty-free by PETA, and formulated to be comfortable for a broad range of lip concerns, from dry to normal. The lightweight balm is non-greasy and intended for daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePETA-certified cruelty-free — no animal testing.\u003c\/li\u003e\n  \u003cli\u003eAppropriate for dry, normal, and combination lip types.\u003c\/li\u003e\n  \u003cli\u003eComfort-first formula avoids heavy, tacky residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This balm is ideal for anyone seeking an easy, everyday plumping boost with nourishing skincare benefits — from first-time users of lip plumpers to makeup lovers who want instant volume and lasting moisture. It suits shoppers looking for a multi-tasking product that smooths, hydrates, and adds a subtle, pillowy fullness without a high-gloss finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHydrogenated Poly (C6-14 Olefin), Ethylene\/Propylene\/Styrene Copolymer, Pentaerythrityl Tetraisostearate, Persea Gratissima (Avocado) Oil, Menthone Glycerin Acetal, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylhexyl Palmitate, Palmitoyl Tripeptide-38, Camellia Japonica Seed Oil, Tocopheryl Acetate, Capsicum Frutescens Resin, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Helianthus Annuus (Sunflower) Seed Oil, Portulaca Pilosa Extract, Cetearyl Ethylhexanoate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Collagen, Mangifera Indica (Mango) Seed Butter, Flavor\/Aroma, Linalool, Limonene, Sucrose Cocoate, Alcohol, Water\/Aqua\/Eau, Pentaerythrityl Tetra-De-T-Butyl Hydroxy Hydrocinnamate, Butylene\/Ethylene\/Styrene Copolymer, Glyceryl Oleate, Silica Dimethyl Silylate, Butylene Glycol, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Barium Sulfate, Rosin\/Colophonium\/Colophane, Red 7 Lake (CI 15850).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How quickly will I see plumping results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You should notice a mild tingling and visual fullness within minutes of application for an immediate plumped appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear this with lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply a thin layer over or under lipstick to add soft shine and extra volume without shifting color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Milani","offers":[{"title":"Default Title","offer_id":51487492899049,"sku":"B0BPV59C96","price":60.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milani-balmshell-front-compact.jpg?v=1783272581","url":"https:\/\/cervaaustralia.com\/products\/milani-keep-it-full-maxxx-lip-plumper-balm-original-hydrating-plumping-balm-with-jojoba-avocado-for-fuller-looking-soft-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}