{"product_id":"milani-color-fetish-matte-lipstick-340-poppy-vivid-warm-red-orange-hyaluronic-acid-hydration-velvet-matte-long-wear","title":"Milani Color Fetish Matte Lipstick — 340 Poppy vivid warm red-orange, hyaluronic acid hydration, velvet-matte long-wear","description":"\u003cstrong\u003eMilani Color Fetish Matte Lipstick in 340 Poppy is a richly pigmented, velvet-matte lipstick infused with hyaluronic acid for hydrated, full-coverage color that lasts.\u003c\/strong\u003e\n\n\u003cp\u003eThis creamy matte lipstick delivers bold, one-stroke payoff in a bright poppy shade while keeping lips comfortable and moisturized. Formulated to combine a soft velvet finish with skin-conditioning ingredients, it gives you the look of matte color without the tight, drying feel often associated with traditional mattes. Packaged in a 0.14 oz stick and made in Italy, the formula is vegan and cruelty-free for an ethical beauty option.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this lipstick wear through the day?\u003c\/h3\u003e\n\u003cp\u003eThe Color Fetish Matte formula is designed for long-wearing, even color that resists feathering and fading. It lays down intense pigment immediately and maintains an even velvet-matte appearance for hours with minimal transfer. For best longevity, apply to clean, exfoliated lips and blot lightly between layers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFull-coverage pigment in a single swipe\u003c\/li\u003e\n  \u003cli\u003eVelvet-matte surface that reduces shine while feeling soft\u003c\/li\u003e\n  \u003cli\u003eStays put through normal talking and light eating\u003c\/li\u003e\n  \u003cli\u003eCan be layered for deeper color or blotted for a softer stain\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel drying on my lips?\u003c\/h3\u003e\n\u003cp\u003eThis lipstick avoids the stiff, parched sensation of many mattes by incorporating hyaluronic acid, a humectant that helps attract and retain moisture at the lip surface. The texture is lightweight and smooth, so it glides on without tugging or settling into lines. If your lips are very dry, a thin balm underneath will improve glide and wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid infusion for ongoing hydration\u003c\/li\u003e\n  \u003cli\u003eUltra-creamy texture minimizes drag\u003c\/li\u003e\n  \u003cli\u003eNon-drying velvet finish for comfortable wear\u003c\/li\u003e\n  \u003cli\u003eWorks well over a light lip primer or balm\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs 340 Poppy universally flattering?\u003c\/h3\u003e\n\u003cp\u003e340 Poppy is a vivid, warm red with orange undertones that lifts many complexions and reads as an energizing, eye-catching shade. The Color Fetish collection emphasizes universally wearable hues designed to complement fair through deep skin tones, so this poppy tone can be worn as a bold statement or dabbed for a softer, modern stain. Consider skin undertone and outfit coordination to find your preferred intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm red-orange shade brightens most skin tones\u003c\/li\u003e\n  \u003cli\u003eSingle-swipe payoff for bold looks; blot for subtle color\u003c\/li\u003e\n  \u003cli\u003ePairs well with neutral eye makeup or minimal looks\u003c\/li\u003e\n  \u003cli\u003eSuitable for daytime and evening wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ethical and product details should I know?\u003c\/h3\u003e\n\u003cp\u003eMilani crafts this lipstick in Italy with a certified vegan formula and no animal testing, offering a responsible option for conscious beauty shoppers. The compact 0.14 oz tube is travel-friendly and meets most cosmetic size preferences for handbags or makeup pouches. Ingredients focus on comfortable wear and pigment quality rather than gimmicks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCertified 100% vegan and cruelty-free\u003c\/li\u003e\n  \u003cli\u003eMade in Italy with high-pigment formulation\u003c\/li\u003e\n  \u003cli\u003eCompact 0.14 oz size for on-the-go use\u003c\/li\u003e\n  \u003cli\u003eSuitable for fair, medium, and deep complexions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Milani Color Fetish Matte Lipstick in 340 Poppy suits anyone seeking a high-impact matte lip that doesn’t sacrifice comfort — ideal for people who want a long-lasting, richly pigmented color with hydrating benefits and ethical credentials. It’s particularly good for those who prefer a velvet-matte finish, travelers who need a travel-sized tube, and shoppers who favor vegan, cruelty-free cosmetics.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick hydrating?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it contains hyaluronic acid to help attract and retain moisture for softer-feeling lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer or blot this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely — apply one swipe for full color, layer for extra intensity, or blot for a softer stain.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Milani","offers":[{"title":"Default Title","offer_id":51487054463209,"sku":"B09TRYWBYN","price":60.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milani-color-fetish-poppy-front-tube.jpg?v=1783252609","url":"https:\/\/cervaaustralia.com\/products\/milani-color-fetish-matte-lipstick-340-poppy-vivid-warm-red-orange-hyaluronic-acid-hydration-velvet-matte-long-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}