{"product_id":"milani-color-fetish-lip-stain-110-mauve-mentality-buildable-hydrating-stain-with-semi-matte-finish","title":"Milani Color Fetish Lip Stain — 110 Mauve Mentality, buildable hydrating stain with semi-matte finish","description":"\u003cp\u003e\u003cstrong\u003eMilani Color Fetish Lip Stain in 110 Mauve Mentality is a buildable, hydrating lip stain that delivers glossy color which transforms into a comfortable semi-matte finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lip stain combines lightweight pigments with hyaluronic acid and plant-derived squalane so your lips feel cushioned while color develops into a lasting stain. The formula is designed to give a glossy payoff initially and then settle into a semi-matte look, offering up to eight hours of hydration and wear according to consumer testing. The pointed doe-foot applicator helps you lay down color with precision, whether you’re creating a soft everyday tone or layering for a more intense statement.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product create glossy color that turns semi-matte?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula starts with emollients that provide a wet, glossy finish and medium-opacity pigment for immediate payoff. As the lightweight film sets on the lips, moisture-binding ingredients reduce surface shine and the color becomes a semi-matte stain that still feels comfortable. This two-phase experience lets you choose a glossy or more muted look with simple techniques.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInitial glossy finish for instant shine and color intensity\u003c\/li\u003e\n  \u003cli\u003eFilm-forming pigments that transition to semi-matte over time\u003c\/li\u003e\n  \u003cli\u003eLayerable formula: blot once for matte, add coats for more sheen\u003c\/li\u003e\n  \u003cli\u003ePointed applicator for crisp edges or blended ombré looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill my lips feel dry after wearing it all day?\u003c\/h3\u003e\n\n\u003cp\u003eMilani’s stain includes hyaluronic acid and plant-derived squalane to help maintain moisture and reduce the typical drying feel of many longwear stains. The product is described as lightweight and high-comfort in consumer panels, providing hydration throughout wear rather than a stiff, parched finish. Reapplication will boost both color intensity and comfort as needed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid attracts and retains lip moisture\u003c\/li\u003e\n  \u003cli\u003eSqualane provides softening and emollient benefits\u003c\/li\u003e\n  \u003cli\u003eNon-drying formula tested for comfort in a consumer survey\u003c\/li\u003e\n  \u003cli\u003eWorks with a balm underneath if additional moisture is desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for precise edges or a natural wash of color?\u003c\/h3\u003e\n\n\u003cp\u003eUse the pointed doe-foot applicator to start at the center of the lips and sweep outward for controlled coverage. For crisp lip lines, follow the natural lip edge and build thin layers; for a diffused, modern look, blend the center outward with a fingertip or small brush. Blotting once gives a soft matte; adding a second coat intensifies gloss and color payoff.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePointed applicator for accurate shape and lip-liner-free definition\u003c\/li\u003e\n  \u003cli\u003eStart from center and blend outward for even coverage\u003c\/li\u003e\n  \u003cli\u003eBlot for semi-matte; layer for stronger gloss and depth\u003c\/li\u003e\n  \u003cli\u003ePair with balm or primer depending on skin preference\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product cruelty-free and what else should I know about wear?\u003c\/h3\u003e\n\n\u003cp\u003eMilani does not test on animals and requires that others do not test on its behalf, so this lip stain is cruelty-free. Wear time and comfort were evaluated in consumer testing, which reported long-lasting color and high comfort for many participants; individual results vary by skin type and conditions. Because it is pigment-forward, removal may require an oil-based cleanser or dedicated makeup remover for stubborn layers.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e100% cruelty-free policy — no animal testing\u003c\/li\u003e\n  \u003cli\u003eConsumer panel indicated long-lasting wear and comfort\u003c\/li\u003e\n  \u003cli\u003eMay need oil-based remover to fully take off layered coats\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering with lip balms or glosses as desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Milani Color Fetish Lip Stain in 110 Mauve Mentality suits anyone seeking a versatile lip product that blends comfortable hydration with longwearing color. It’s ideal for people who want a buildable shade that can shift from glossy daytime wear to a polished semi-matte finish, and for cruelty-free shoppers who prefer modern, multi-use lip makeup without heavy weight.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Trimethylsiloxyphenyl Dimethicone, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Sorbitan Stearate, Pentylene Glycol, Ethylcellulose, Polysorbate 60, Behenyl Alcohol Arachidyl Alcohol, Stearyl Alcohol, Squalane, Propanediol, Illicium Verum (Anise) Fruit Extract, Sodium Hyaluronate, Propyl Gallate, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Sorbitan Isostearate, Polyacrylate-13, Polyisobutene, Polysorbate 20, Diisostearyl Malate, Polyglyceryl-2 Triisostearate, C13-15 Alkane, Butylene Glycol, Caprylyl Glycol, 1,2-Hexanediol, Phenoxyethanol, Ethylhexylglycerin, Sodium Saccharin, Aluminum Hydroxide, Flavor\/Aroma, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77499), Blue 1 (CI 42090), Red 33 (CI 17200), Yellow 6 (CI 15985).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Milani Color Fetish Lip Stain last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Consumer testing reports up to eight hours of wear, though results vary with eating and skin type.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer this stain without it feeling heavy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight formula layers well; blot once for matte or add coats for more gloss.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Milani","offers":[{"title":"Default Title","offer_id":51485942743273,"sku":"B0CNTWTNSN","price":64.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/milani-front-packaging_125b9063-34a8-43c7-ae01-bf96fe486d3e.jpg?v=1783205485","url":"https:\/\/cervaaustralia.com\/products\/milani-color-fetish-lip-stain-110-mauve-mentality-buildable-hydrating-stain-with-semi-matte-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}