{"product_id":"maybelline-volum-express-the-falsies-waterproof-mascara-very-black-volumizing-spoon-brush-long-wear","title":"MAYBELLINE Volum' Express The Falsies Waterproof Mascara, Very Black — Volumizing Spoon-Brush \u0026 Long-Wear","description":"\u003cp\u003e\u003cstrong\u003eMaybelline Volum' Express The Falsies Waterproof Mascara is a waterproof volumizing mascara with a patented spoon brush and flexible wand that builds visible volume and separates lashes for a false-lash effect in very black.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara combines a pro-keratin fiber formula with a uniquely shaped brush to add noticeable lift, thickness and separation while resisting water. The design targets both root-to-tip volume and precise lash definition so you get dramatic fullness without heavy clumping. Ophthalmologist-tested and suitable for contact lens wearers, it’s formulated to stay put through humidity and light moisture until removed with a gentle micellar cleanser.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the spoon brush create a false-lash look?\u003c\/h3\u003e\n\u003cp\u003eThe curved, concave spoon brush cups lashes so each stroke deposits more formula at the base and along the length for amplified thickness. Its shape helps scoop and fan lashes upward instead of coating them unevenly, which improves separation and reduces clumps. Repeated passes build layered fibers for visible dimension.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePatented concave spoon brush that lifts lashes from the root\u003c\/li\u003e\n  \u003cli\u003eBrush curvature spreads formula evenly for fuller coverage\u003c\/li\u003e\n  \u003cli\u003eLayerable fiber formula adds depth without weighing lashes down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the waterproof formula last all day and still remove easily?\u003c\/h3\u003e\n\u003cp\u003eThe waterproof formulation is designed to resist smudging from sweat, light rain and humidity so volume and separation last through typical daily wear. It’s formulated to stay in place but can be removed with an oil-free micellar water or a gentle eye makeup remover—no harsh rubbing required. For best removal, soak a cotton pad briefly and press before wiping to dissolve fibers cleanly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish for enduring wear in humid conditions\u003c\/li\u003e\n  \u003cli\u003eRemoves cleanly with micellar water or gentle removers\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested and contact-lens friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the flexible wand affect application and lash separation?\u003c\/h3\u003e\n\u003cp\u003eThe flexible wand bends slightly during application to follow your lash line, making it easier to reach inner and outer corners without poking or uneven pressure. That flexibility helps the brush comb through lashes, separating them while depositing fibers for a fuller look. The result is up to three times more visible lashes across the lash line and a fan-like finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFlexible wand adapts to eye shape for even coverage\u003c\/li\u003e\n  \u003cli\u003eHelps prevent gaps by reaching corner lashes effectively\u003c\/li\u003e\n  \u003cli\u003eCombining wand movement with brush shape maximizes separation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and effect should I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect a bold, very-black finish that emphasizes depth and contrast around the eyes. The fiber-infused formula builds thickness and length while maintaining lash definition, producing a dramatic, falsie-inspired silhouette without the need for strip lashes. Finish intensity is controllable—light coats for defined everyday wear, layered coats for a night-out look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVery black shade for strong eye definition\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from natural to dramatic\u003c\/li\u003e\n  \u003cli\u003eSeparated, voluminous finish with reduced clumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This mascara is suited to anyone seeking dramatic volume and defined separation in a waterproof formula—ideal for busy days, humid climates, contact lens wearers, and anyone who wants a false-lash effect without adhesive strips. It works well as part of a full eye routine alongside eyeliners, eyeshadows and brow products, and removes with gentle micellar water for nightly skincare routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eISODODECANE, CERA MICROCRISTALLINA\/MICROCRYSTALLINE WAX\/CIRE MICROSRISTALLINE, C8-9ISOPARAFFIN, CERA ALBA\/BEESWAX\/CIRE DABEILLE, DISTEARDIMONIUM HECTORITE, CERA CARNAUBA\/CARNAUBA WAS\/CIRE DE CARNAUBA, AQUA\/WTER\/EAU, PROPYLENE CARBONATE, ALLYL STEARATE\/VA COPOLYMER, LECITHIN, PEG\/PPG-17\/18 DIMETHICONE, SODIUM POLYMETHACRYLATE, ARGINNIE, SILICA, SERINE, 2-OLEAMIDO-1, 3-OCTADECANEDIOL, RAYON, HYDROGENATED JOJOBA OIL, PANTHENOL, GLUTAMIC ACID, ETHYLENEDIAMINE\/STEARYL DIMER DILINOLEATE COPOLYMER, POLYQUATERNIUM-10, POLYVINYL LAURATE, ORYZA SATIVA STARCH\/RICE STARCH, ISOBUTYLPAPABEN, METHYLPAPABEN, PHENOXYETHANOL, PROPYLPAPABEN, ETHYLPAPABEN, BUTYLPARABEN. [+\/- MAY CONTAIN\/PERT CONTENIR: CI 7700\/ULTRAMARINE, CI 77288\/CHROMIUM OXIDE GREENS, CI 77289\/CHROMIUM HYDROXIDE GREEN, CI 77491, CI 77492, CI 77499\/IRON OXIDES, CI 77510\/FERRIC FERROCYANIDE, CI 77742\/MANGANESE VIOLET, CI 77891\/TITANIUM DIOXIDE, MICA]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes and contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is ophthalmologist-tested and formulated to be suitable for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I remove the waterproof formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-free micellar water or gentle eye makeup remover; press soaked pad briefly before wiping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51492574626025,"sku":"B003I6TLIA","price":57.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-falsies-front-packaging_628b133b-69d2-4f94-94e0-773f360eff49.jpg?v=1783366746","url":"https:\/\/cervaaustralia.com\/products\/maybelline-volum-express-the-falsies-waterproof-mascara-very-black-volumizing-spoon-brush-long-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}