{"product_id":"maybelline-volum-express-the-falsies-flared-mascara-blackest-black-00-curved-hourglass-wand-buildable-volume","title":"MAYBELLINE Volum' Express The Falsies Flared Mascara — Blackest Black 00, Curved Hourglass Wand \u0026 Buildable Volume","description":"\u003cp\u003e\u003cstrong\u003eMaybelline New York Volum' Express The Falsies Flared in Blackest Black 00 is a washable mascara designed to build volume, lift lashes and create a wide-eyed, fanned-out look without clumps.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara pairs a curved, hourglass wand with a buildable, jet-black formula to amplify lashes from root to tip. The brush shape separates and lifts lashes while the pigment delivers dramatic color in one or more coats. It’s a drugstore-friendly option if you want visible volume and a flared silhouette that complements both everyday and evening makeup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does The Falsies Flared create a fanned-out lash effect?\u003c\/h3\u003e\n\u003cp\u003eThe wand has a curved, flared shape that follows the natural arc of the lash line to lift and sweep lashes outward. Bristles are spaced to coat each lash evenly and help separate strands while adding volume at the base for lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCurved hourglass brush targets inner and outer lashes for a winged look\u003c\/li\u003e\n  \u003cli\u003eEvenly spaced bristles reduce clumping during application\u003c\/li\u003e\n  \u003cli\u003eBuildable formula lets you layer for more flare without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this waterproof or easy to remove?\u003c\/h3\u003e\n\u003cp\u003eThe Falsies Flared in Blackest Black 00 is a washable mascara, meaning it’s formulated to come off with standard makeup removers or gentle cleansing. It provides decent staying power for daily wear but intentionally rinses clean with oil-based removers or micellar water.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNot waterproof—removes with cleanser or makeup remover\u003c\/li\u003e\n  \u003cli\u003eWashable formula reduces risk of stubborn residue\u003c\/li\u003e\n  \u003cli\u003eIdeal when you want dramatic wear without difficult removal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow many coats should I apply for maximum volume without clumps?\u003c\/h3\u003e\n\u003cp\u003eStart with one thin coat from root to tip, then add a second coat focused on mid-lengths and ends to increase volume. Allow about 10–20 seconds between coats to avoid overloading the brush and keep lashes separated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne coat: defined, natural volume\u003c\/li\u003e\n  \u003cli\u003eTwo coats: fuller, fanned effect with minimal clumping\u003c\/li\u003e\n  \u003cli\u003eUse a lash comb if needed to separate lashes after application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the finish and color intensity like?\u003c\/h3\u003e\n\u003cp\u003eBlackest Black 00 offers a deep, saturated black pigment that enhances contrast with white of the eye and complements other eye makeup. The finish is vivid rather than glossy, designed to make lashes look denser without appearing shiny or wet.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep, matte-leaning black pigment for bold definition\u003c\/li\u003e\n  \u003cli\u003eBuildable opacity—one layer for everyday, more for dramatic looks\u003c\/li\u003e\n  \u003cli\u003ePairs well with curled lashes and liner for a polished result\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: shoppers seeking an affordable, buildable mascara that lifts and fans lashes into a wide-eyed shape. It's a solid pick for everyday wearers who want noticeable volume and separation without waterproof removal, and for anyone who prefers a curved brush that follows the lash line for targeted lift and flare.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG683872: AQUA\/WATER, ORYZA SATIVA CERA\/RICE BRAN WAX, COPERNICIA CERIFERA CERA\/CARNAUBA WAX, POTASSIUM CETYL PHOSPHATE, CERA ALBA\/BEESWAX, STYRENE\/ACRYLATES\/AMMONIUM METHACRYLATE COPOLYMER, CANDELILLA CERA\/CANDELILLA WAX, GLYCERIN, SYNTHETIC BEESWAX, ACACIA SENEGAL\/ACACIA SENEGAL GUM, CETYL ALCOHOL, SILICA, PANTOTHENOL, PHENETHYL ALCOHOL, PHENOXYETHANOL, POLYETHYLENE, SODIUM LAURETH-12 SULFATE, BUTYLENE GLYCOL, HYDROXYETHYLCELLULOSE, PEG\/PPG-17\/18 DIMETHICONE SIMETHICONE, ARGININE, SERINE, GLUTAMIC ACID, POTASSIUM SORBATE, TRISODIUM EDTA, METHYLPARABEN, 2-OLEAMIDO-1,3-OCTADECANEDIOL, PROPYLPARABEN, RAYON. [+\/- MAY CONTAIN: CI 77491, CI 77492, CI 77499\/IRON OXIDES, CI 77007\/ULTRAMARINES, CI 77891\/TITANIUM DIOXIDE, MICA, CI 77288\/CHROMIUM OXIDE GREENS, CI 77289\/CHROMIUM HYDROXIDE GREEN, CI 77742\/MANGANESE VIOLET, CI 77510\/FERRIC FERROCYANIDE], F.I.L. D46284\/2.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is The Falsies Flared waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, this is a washable mascara. It removes easily with standard makeup removers or cleansing oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it clump if I layer two coats?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When applied correctly—thin first coat, brief wait, then a second—it builds volume with minimal clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51492019568873,"sku":"B00GTA5WGM","price":57.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-falsies-flared-front-packaging_614468c6-56c4-4ada-92cf-894a89218848.jpg?v=1783352817","url":"https:\/\/cervaaustralia.com\/products\/maybelline-volum-express-the-falsies-flared-mascara-blackest-black-00-curved-hourglass-wand-buildable-volume","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}