{"product_id":"maybelline-the-falsies-lash-lift-waterproof-mascara-brownish-black-fiber-infused-lift-long-wear","title":"MAYBELLINE The Falsies Lash Lift Waterproof Mascara — Brownish Black, Fiber-Infused Lift \u0026 Long-Wear","description":"\u003cb\u003eMAYBELLINE The Falsies Lash Lift Waterproof Mascara creates lifted, fuller-looking lashes with a double-curved brush and fiber-infused formula for long-lasting, clump-free wear.\u003c\/b\u003e\n\n\u003cp\u003eThis mascara is designed to mimic the effect of a professional lash lift by lifting lashes at the root, adding volume, and extending length without the need for extensions. The brownish-black shade gives definition with a softer finish than pure black, suitable for daytime looks and layered nighttime drama. The waterproof formulation helps resist smudging and running, while ophthalmologist testing makes it suitable for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara lift and separate lashes so effectively?\u003c\/h3\u003e\n\u003cp\u003eThe wand features a double-curved brush that fits the natural curve of your lash line, allowing the bristles to grab lashes at the root and sweep them upward. The formula contains tiny fibers that adhere to each lash to build length and fullness while the brush separates to prevent clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDouble-curved applicator that follows lash curvature for root-to-tip lift\u003c\/li\u003e\n  \u003cli\u003eFiber-enriched formula adds visible length and thickness\u003c\/li\u003e\n  \u003cli\u003eBrush bristles separate lashes to avoid spidering or clumping\u003c\/li\u003e\n  \u003cli\u003eDesigned for a false-lash effect without extensions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the waterproof formula stay put through the day?\u003c\/h3\u003e\n\u003cp\u003eThe waterproof finish is formulated to resist humidity, light moisture, and everyday tears, helping maintain lifted, darkened lashes throughout the day. While showering and heavy rubbing will eventually remove it, the mascara minimizes smudging and flaking under normal wear conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof chemistry for reduced smears and running\u003c\/li\u003e\n  \u003cli\u003eLong-wear performance suitable for humid climates and activity\u003c\/li\u003e\n  \u003cli\u003eRemoves with oil-based or waterproof makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best lift, volume, and length?\u003c\/h3\u003e\n\u003cp\u003eBegin at the root with the curved brush angled against your lash line, then sweep upward in a slow motion to coat and lift each lash. For extra volume, apply a second coat before the first fully dries; for length, wiggle the brush at the tip of lashes to deposit fiber-rich formula.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart at the base, sweep upward to maximize root lift\u003c\/li\u003e\n  \u003cli\u003eLayer coats quickly for added thickness without clumping\u003c\/li\u003e\n  \u003cli\u003eUse the tip of the brush to comb through ends for added length\u003c\/li\u003e\n  \u003cli\u003eCurl lashes beforehand if you prefer an intensified effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara suitable for sensitive eyes and contacts?\u003c\/h3\u003e\n\u003cp\u003eThe product is ophthalmologist tested and formulated to be compatible with sensitive eyes and contact lens wearers, though individual reactions can vary. If you have particularly reactive skin or eyes, perform a patch test or consult your eye care professional before full use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist tested for general eye safety\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize irritation for contact lens wearers\u003c\/li\u003e\n  \u003cli\u003eDiscontinue use if redness or discomfort occurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This mascara suits anyone seeking a dramatic lifted lash appearance without extensions — from everyday users wanting a natural, lengthened look in brownish-black to beauty aficionados layering for bold evening eyes. It’s a practical choice for those with sensitive eyes, contact lens wearers, and people living in humid climates who need waterproof hold with clump-free application.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG684841 ISODODECANECERA ALBA \/ BEESWAX \/ CIRE DABEILLECOPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBADISTEARDIMONIUM HECTORITEDILINOLEIC ACID\/BUTANEDIOL COPOLYMERAQUA \/ WATER \/ EAUALLYL STEARATE\/VA COPOLYMERORYZA SATIVA CERA \/ RICE BRAN WAXPARAFFINALCOHOL DENAT.POLYVINYL LAURATEVP\/EICOSENE COPOLYMERPROPYLENE CARBONATETALCSYNTHETIC BEESWAXETHYLENEDIAMINE\/STEARYL DIMER DILINOLEATE COPOLYMERPEG-30 GLYCERYL STEARATECANDELILLA CERA \/ CANDELILLA WAX \/ CIRE DE CANDELILLARAYONPANTHENOLSILICAPENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATEBHT [+\/- MAY CONTAIN \/ PEUT CONTENIRCI 77491, CI 77492, CI 77499 \/ IRON OXIDESCI 77007 \/ ULTRAMARINESCI 77891 \/ TITANIUM DIOXIDEMICACI 75470 \/ CARMINECI 77288 \/ CHROMIUM OXIDE GREENSCI 77742 \/ MANGANESE VIOLETCI 77510 \/ FERRIC FERROCYANIDE] D235277\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this waterproof mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or waterproof makeup remover, soak a cotton pad, hold briefly on lashes, then gently wipe away. Avoid harsh rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it with eyelash curlers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. For best lift, curl lashes before applying mascara to preserve curl and enhance the lash-lifting effect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51485962830057,"sku":"B07W69B227","price":62.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-falsies-lash-lift-front-packaging.jpg?v=1783206046","url":"https:\/\/cervaaustralia.com\/products\/maybelline-the-falsies-lash-lift-waterproof-mascara-brownish-black-fiber-infused-lift-long-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}