{"product_id":"maybelline-the-falsies-lash-lift-washable-mascara-very-black-double-curved-brush-for-lift-volume","title":"MAYBELLINE The Falsies Lash Lift Washable Mascara — Very Black, Double-Curved Brush for Lift \u0026 Volume","description":"\u003cp\u003e\u003cstrong\u003eMaybelline The Falsies Lash Lift is a washable mascara that creates an instant lifted, voluminous lash look using a double-curved brush and fiber-enriched formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to mimic the effect of a professional lash lift without salon time, this mascara delivers lift, length, and thickness in a single swipe. The specially shaped applicator separates and coats lashes from root to tip while the fiber-infused formula builds dramatic volume without clumping. Ophthalmologist-tested and suitable for sensitive eyes and contact lens wearers, it aims to give the false-lash appearance with everyday wear and easy removal.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the double-curved brush lift my lashes?\u003c\/h3\u003e\n\u003cp\u003eThe unique curved applicator is shaped to cradle the lash line and reach inner and outer corner hairs, lifting them upward as you comb through. Its separator design prevents lashes from sticking together, so each strand gets a defined, elevated coating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDouble-curved brush hugs the lash base to create visible lift\u003c\/li\u003e\n  \u003cli\u003eComb-like teeth separate lashes to avoid clumps\u003c\/li\u003e\n  \u003cli\u003eDesigned to reach corner and short lashes for uniform lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara add both length and volume without flaking?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes micro-fibers that adhere to natural lashes to extend length and add body while a volumizing base thickens each strand. It’s formulated to resist flaking and smudging during daily wear, providing fuller-looking lashes that remain defined rather than crumbly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFiber-infused blend lengthens and builds thickness\u003c\/li\u003e\n  \u003cli\u003eNon-clumping texture keeps lashes separated and natural-looking\u003c\/li\u003e\n  \u003cli\u003eWashable finish removes with regular cleanser or makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes — this mascara has been ophthalmologist tested and is suitable for people who wear contact lenses or have sensitive eyes. The formulation aims to minimize irritation while delivering dramatic lash effects, but always discontinue use if you experience discomfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist tested for daily eye safety\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers and sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eWashable formula removes easily to reduce residue buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove it and keep lashes healthy?\u003c\/h3\u003e\n\u003cp\u003eBecause it’s a washable mascara, removal is straightforward with your regular oil-based or micellar makeup remover and gentle cleansing. Thorough nightly removal helps prevent lash breakage and keeps lashes ready for daily mascara application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves with standard makeup remover or facial cleanser\u003c\/li\u003e\n  \u003cli\u003eGently wipe from root to tip to avoid tugging lashes\u003c\/li\u003e\n  \u003cli\u003eFollow with lash-friendly skincare or conditioning serums if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a salon-inspired lifted lash look without extensions or adhesive, and you value a mascara that volumizes, lengthens, and curls while remaining gentle on sensitive eyes, The Falsies Lash Lift is meant for you. It suits everyday wearers, those building dramatic evening looks, and anyone who prefers a washable, clump-free finish that enhances natural lashes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG684819 AQUA \/ WATER \/ EAU POTASSIUM CETYL PHOSPHATE PARAFFIN ETHYLENE\/VA COPOLYMER COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA STYRENE\/ACRYLATES\/AMMONIUM METHACRYLATE COPOLYMER CERA ALBA \/ BEESWAX \/ CIRE DABEILLE SYNTHETIC BEESWAX BIS-DIGLYCERYL POLYACYLADIPATE-2 POLYBUTENE CETYL ALCOHOL STEARETH-20 GLYCERYL DIBEHENATE STEARETH-2 PHENOXYETHANOL HYDROXYETHYLCELLULOSE ACACIA SENEGAL GUM TRIBEHENIN CAPRYLYL GLYCOL GLYCERYL BEHENATE SODIUM DEHYDROACETATE HYDROGENATED JOJOBA OIL HYDROGENATED PALM OIL DISODIUM EDTA BUTYLENE GLYCOL RAYON SODIUM LAURETH SULFATE PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE TETRASODIUM EDTA SILICA POTASSIUM SORBATE BHT [+\/- MAY CONTAIN \/ PEUT CONTENIR CI 77491, CI 77492, CI 77499 \/ IRON OXIDES CI 77007 \/ ULTRAMARINES CI 77891 \/ TITANIUM DIOXIDE MICA CI 75470 \/ CARMINE CI 77288 \/ CHROMIUM OXIDE GREENS CI 77742 \/ MANGANESE VIOLET CI 77510 \/ FERRIC FERROCYANIDE] D235274\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is The Falsies Lash Lift easy to remove?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's a washable mascara that removes with regular makeup remover or cleanser without heavy scrubbing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this with contact lenses?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is ophthalmologist tested and suitable for contact lens wearers and sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51487190909161,"sku":"B07W8JL4YF","price":59.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-falsies-lash-lift-front-packaging_cf7fb52f-0bda-4860-9417-6a918bf20f23.jpg?v=1783259864","url":"https:\/\/cervaaustralia.com\/products\/maybelline-the-falsies-lash-lift-washable-mascara-very-black-double-curved-brush-for-lift-volume","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}