{"product_id":"maybelline-serum-lipstick-open-late-midtone-reddish-pink-hydrating-8hr-plumping-finish","title":"MAYBELLINE Serum Lipstick Open Late — Midtone Reddish Pink, Hydrating 8HR Plumping Finish","description":"\u003cp\u003e\u003cstrong\u003eMAYBELLINE Serum Lipstick in Open Late delivers rich, buildable color with hydrating, lip-plumping moisture that wears comfortably all day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lipstick combines a lightweight oil blend and hyaluronic acid to give a serum-like finish: smooth, conditioned lips with plush color payoff. The formula is available in satin and matte finishes across 16 shades and is designed to glide on with a uniquely contoured, lip-hugging bullet that shapes and defines with precision. Whether you want a natural everyday tone or a bolder midtone reddish-pink, this shade—Open Late—sits between a classic rose and warm red for versatile wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lipstick keep lips hydrated for hours?\u003c\/h3\u003e\n\n\u003cp\u003eThe Serum Lipstick uses an oil blend combined with hyaluronic acid to help retain moisture and create a conditioned feel without heavy residue. The formulation is intended to deliver up to eight hours of plumping moisture, maintaining comfort while you wear color.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eOil blend smooths and softens surface texture.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid attracts and holds moisture for a plumped look.\u003c\/li\u003e\n  \u003cli\u003eLight, non-sticky finish suitable for layered wear.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting hydration claims up to 8 hours under typical wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Open Late shade suited for everyday and evening looks?\u003c\/h3\u003e\n\n\u003cp\u003eOpen Late is a midtone reddish-pink with balanced warmth that complements many skin tones. It’s saturated enough to read as a statement color at night yet soft enough to pair with minimal makeup during the day.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMidtone reddish-pink: versatile for both casual and dressed-up looks.\u003c\/li\u003e\n  \u003cli\u003eSatin-to-matte finish options for different levels of sheen.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage allows one-swipe subtlety or layered intensity.\u003c\/li\u003e\n  \u003cli\u003ePairs well with neutral eyes or a defined liner for evening wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow precise is application and what tools do I need?\u003c\/h3\u003e\n\n\u003cp\u003eThe specially shaped bullet is contoured to follow the lip line, letting you sculpt and define without a separate lip brush. It glides smoothly, so a single swipe often provides clean edges; for ultra-sharp definition, a lip liner or a small brush can be used.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLip-hugging bullet for accurate edge-to-edge coverage.\u003c\/li\u003e\n  \u003cli\u003eA single swipe gives lush color; build in thin layers for intensity.\u003c\/li\u003e\n  \u003cli\u003eUse a matching liner for long-wear definition if desired.\u003c\/li\u003e\n  \u003cli\u003eNo primer required, but exfoliated lips improve finish longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this finish feel heavy or transfer a lot during the day?\u003c\/h3\u003e\n\n\u003cp\u003eThe serum-inspired formula aims for a barely-there sensation: weightless color with conditioning oils to avoid stiffness. While all lip colors can transfer somewhat—especially creamy finishes—this lipstick balances comfort and wearability for everyday use.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eComfortable, lightweight wear that avoids cakey buildup.\u003c\/li\u003e\n  \u003cli\u003eSatin and matte finishes offer choices in transfer and sheen.\u003c\/li\u003e\n  \u003cli\u003eLayering in thin coats reduces transfer while maintaining color.\u003c\/li\u003e\n  \u003cli\u003eTouch-ups recommended after eating for the cleanest look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The MAYBELLINE Serum Lipstick in Open Late is ideal for anyone seeking a hydrating, color-rich lipstick that doubles as daily lip care. It suits people who want a precise, easy application and a shade that transitions from work to evening. If you prefer buildable pigment with a comfortable, serum-like finish and simple on-the-go application, this product fits those needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2090572 4 - INGREDIENTS: DIMETHICONE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • ISOHEXADECANE • HYDROGENATED POLYISOBUTENE • PHENYL TRIMETHICONE • TRIDECYL TRIMELLITATE • HYDROGENATED JOJOBA OIL • DIMETHICONE CROSSPOLYMER • KAOLIN • CELLULOSE • ISOSTEARYL ISOSTEARATE • PARAFFIN • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • POLYETHYLENE • SYNTHETIC WAX • ETHYLHEXYL PALMITATE • VANILLIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • SCLEROCARYA BIRREA SEED OIL • MORINGA OLEIFERA SEED OIL • PERSEA GRATISSIMA OIL \/ AVOCADO OIL • TOCOPHEROL • SYNTHETIC FLUORPHLOGOPITE • ALUMINUM HYDROXIDE • CALCIUM ALUMINUM BOROSILICATE • SILICA • CALCIUM SODIUM BOROSILICATE • ALUMINA • GLYCINE SOJA OIL \/ SOYBEAN OIL • TRIHYDROXYSTEARIN • MAGNESIUM SILICATE • IRON TITANIUM OXIDE • TIN OXIDE • SODIUM HYALURONATE • GLUCOMANNAN • HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT \/ ROSEMARY LEAF EXTRACT ● [+\/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 \/ IRON OXIDES • CI 77891 \/ TITANIUM DIOXIDE • MICA • CI 15850 \/ RED 7 • CI 15985 \/ YELLOW 6 LAKE • CI 45380 \/ RED 22 LAKE • CI 45410 \/ RED 28 LAKE • CI 19140 \/ YELLOW 5 LAKE • CI 42090 \/ BLUE 1 LAKE]. (F.I.L. T70069938\/3).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the hydration last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to provide up to 8 hours of plumping moisture, depending on wear and activity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shade suitable for all skin tones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Open Late is a midtone reddish-pink that complements many skin tones and is buildable for varied intensity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51492572266729,"sku":"B0FTTCSLMP","price":55.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-open-late-front-packaging.jpg?v=1783366598","url":"https:\/\/cervaaustralia.com\/products\/maybelline-serum-lipstick-open-late-midtone-reddish-pink-hydrating-8hr-plumping-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}